According to a recent survey conducted by TNS Travel and Tourism showed only 7% of people in Britain were prepared to pay to offset the environmental costs of their holiday.
Around 12 % of Spaniards already put money towards an environmental project, compared to only 2% of Germans.
The Italians lead the way with 32% claiming to have switched to greener plans over the coming year, with 16% of Americans opting for greener holidays.



