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  • British government urged to develop music tourism strategy

    A cross party group of influential peers has called at the British government develop a brand new method to support music-based tourism and help grow the united kingdom economy.

    The call was made during a home of Lords debate at the impact of music on tourism.

    The debate’s sponsor, Liberal Democrat Lord Storey said music festivals were attracting unprecedented numbers of overseas visitors and feature been pouring money into local economies. 

    He argued that the world’s “evident love” of the UK’s musical heritage should now be harnessed and used to support music tourism.

    A 2011 report estimated music tourists spend £1.4 billion and sustain over 20,000 jobs. 

    “I have seen first-hand the positive impact music could make on local tourist economies.

    “But, we also needs to consider the impact music may have at the country as a full,” Lord Storey said. 

    “Great Britain simply has an excessive amount of potential for musical tourism for the govt. to face idly by. 

    “I strongly urge the govt. to contemplate how best to implement a well defined music strategy.”

    Storey suggested that to draw more overseas music tourists, government should emphasise and interact with existing tourist bodies and authorities across Britain and help them market themselves as music tourist destinations.

    Storey’s stance was supported by Baroness Liddell of Coatdyke, who’s also a non-executive director of the national tourism agency VisitBritain. 

    “We should not doing in addition to lets for music tourism,” she explained.

    “We should have more resource behind promoting our music tourism,” she argued, adding that it was important to cultivate the overseas music visitor because although they just make up a minority of music tourists, they account for almost 20 per cent of music tourism spend.

    “We have the talent, the determination and the global focus.  Allow us to make this a key pillar of our tourism strategy into the long run.”

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  • News: Southall Travel agrees major sports sponsorship cope with IPL

    Long-haul travel specialist Southall Travel has agreed a tremendous sports sponsorship manage IPL, the Indian Premier League, the pro league for Twenty20 cricket championship in India.

    Broadcast daily on UK network’s ITV4 over 49 days, the IPL is likely one of the most spectacular sports tournaments on earth watched by millions of folk and featuring stars along with Sachin Tendulkar, Adam Gilchrist and England’s Eoin Morgan.

    Southall Travel adverts should be shown on 15 second bumper adverts going into each live game.

    Top Indian and international players participate in IPL and it’s considered to be the world’s showcase for Twenty20 cricket, a shorter format of cricket consisting only 20 overs per side

    Jaymin Borkhatria, sales director of Southall Travel, said: “For cricket fans that is one of many biggest tournaments on the earth and it’s exciting and fun to look at for the entire family.  It gives our brand high visibility everyday until the tournament ends on 16 May and asserts our position to our target market because the number 1 holiday firm for long-haul travel.”

    “This sponsorship is a primary investment in building our brand as we continue to expand our business.”

    Southall Travel already has a robust association with cricket following its sponsorship of the ICC World Twenty20 three years ago which was shown continue to exist Sky Sports.

    Southall Travel specialises in worldwide flights and tailor-made travel arrangements. Its combination of unbeatable flight prices to all major long-haul destinations and primary class service has ensured the corporate has gained a name for providing a superb value.

  • Marti Wellness by Spa Soul opens in Istanbul

    New for 2013, Marti Istanbul is happy to unveil the most well liked new city spa on this vibrant city.

    Located at the top floor of the design hotel Marti Istanbul, ‘Marti Wellness by Spa Soul’, is a tranquil space within the buzzing city, a retreat for guests to enjoy during their stay.

    With a treatment menu carefully selected by Spa Soul, choices include traditional cleansing hammams, tension relieving massages and a spacious sauna and steam room to enjoy at leisure.

    A relaxing city spa where guests could be scrubbed, soaped and soaked in typical Turkish style.

    The spacious new spa is found at the top floor of the Marti Istanbul which opened in 2012, designed by internationally acclaimed female designer Zeynep Fadıllıoğlu.

    The 850 square metre spa is a spectacular Ottoman inspired space, offering five treatment rooms with views over town, and expansive saunas and steam rooms for both ladies and men.

    In a rustic famed for its hammams, this sophisticated hotel offers two private marble hammam rooms and a bright Roman bath – the foremost relaxing method to end an afternoon of pounding the pavements and discovering the markets of the town.

    In the spa, guests will relax with a Turkish Hammam Bath like no other.

    An ancient Ottoman tradition, this full body treatment allows the outside to breath following an intensive exfoliation of the body.

    This results in an increased blood flow making skin feeling supple and refreshed.

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    One of one of the most relaxing spa treatments available, in 40 minutes guests might be fully scrubbed, cleansed with soap suds and soaked with warm water, leaving them relaxed and rejuvenated.

    As well because the traditional Turkish treatments, guests can choose between a range of treatments prepare by SpaSoul, from algo-radiance facials to foot acupressure.

    In addition to the spa, at the 11th of the ground of the hotel there’s also a hair and charm salon and a limiteless state-of-the-art gym searching over the roof tops of Istanbul – one among best work-out views available.

    Guests staying in a single of the 31 suites at Marti Istanbul shouldn’t only have the extensive spa treatments to enjoy, all the suites also has their very own private hammam, for a normal thanks to cleanse on the end of the day within the comfort their very own room.

    Located within the buzzing commercial district of Taksim, Marti Istanbul is the contemporary design hotel for travellers searching for an expensive base during their time discovering town.

    This contemporary hotel has 270 spacious bedrooms and suites, furnished with the best Turkish fabrics and art.

  • UK holiday spending higher inside the north than the south

    People within the north of britain are spending almost £200 greater than their southern counterparts on their holiday this year – consistent with research* released today by lastminute.com. With house prices inside the south of britain up greater than twice that of the united kingdom as a complete, and typical London house values hitting an all-time high of £318,214, the price of southerners’ homes is perhaps affecting their time away.

    The research revealed that 2013 holiday spending inside the north of the rustic is up by a standard of £118 per person when compared with 2012, and nearly a 3rd (29%) of northerners who will go on holiday this summer plan to spend over £1,000 per person this summer. Over the border, 30% of Scottish holidaymakers also plan to splash out in any case a grand per person, but just one in 5 southern holidaymakers are prepared to do an analogous.

    When it involves gender splits amongst holiday-goers, men were found to be the most important holiday spenders, allocating £918 each on average – when compared with women who were set to spend a regular of £831 this year.

    Mark Maddock, Managing Director of lastminute.com UK and Ireland said, “Our findings have highlighted a north-south divide we’re not used to seeing, and it could be that the price of housing is commencing to impact southerners’ purchasing power. However, people should get maximum value from their hard-earned holiday budgets and at lastminute.com we will guarantee fantastic getaways for reasonable prices.”

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  • News: Agent rewards with Rail Europe’s trenitalia incentive

    Rail Europe Inc., the biggest distributor of European rail products in North America, offers agents the prospect to send clients on a spectacular tour of Italy aboard Trenitalia “Le Frecce” trains. Trenitalia bookings won’t only provide clients with a primary-class Italian experience, but agents can enjoy fast rewards too. For each booking of top notch Trenitalia high speed tickets made through Rail Europe from April 16 through May 7, agents will receive a $10 Amazon.com® Gift Card.*

    Trenitalia “Le Frecce” trains, Frecciarossa, Frecciargento, and Frecciabianca, offer convenient, comfortable connections to the entire major cities in Italy including Rome, Florence, Venice, Milan, Bologna and Naples. With such easy accessibility to those major art and cultural centers, planning day tours is a breeze, especially because the train always arrives in the midst of the action – town center.

    Clients can enjoy WiFi and a friendly bar with high quality Italian products on Frecciarossa and Frecciargento high speed trains, and people traveling in top notch will enjoy a welcome drink upon boarding. 

    Trenitalia offers over 220 Le Frecce services and approximately 8,000 trains day by day.