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  • Cruise Holidays sets sail for brand spanking new programs and marketing materials

    Cruise Holidays – the world’s most far-reaching cruise franchise network – showed off a brand new seek its consumer-facing marketing materials, updated franchise owners at the success in their recent Facebook sweepstakes, and rolled out or announced the growth of several programs designed to draw and retain clients, all during Cruise Holidays’ 2013 Mid-Year Meeting, hung on April 12-14, 2013.

    Updated Website & Marketing Materials
    Cruise Holidays’ website, http://www.cruiseholidays.com, is receiving a makeover, along side the franchise network’s consumer-facing email communications and printed brochures. Cruise Holidays is adding new written content areas – including professionally-written cruise reviews – designed to draw and retain site visitors’ attention. Printed brochures that Cruise Holidays sends to clients on behalf of franchise owners can even evolve to raised attract clients’ attention.

    Facebook Sweepstakes
    Cruise Holidays continues to coach a base of franchise owners with diverse skill sets on Facebook marketing techniques, and recently wrapped up its second franchise-wide Facebook sweepstakes. This March, greater than 40 franchise owners participated within the sweepstakes, giving consumers the danger to win a free AmaWaterways European river cruise for 2. The sweepstakes was available via desktop in addition to through mobile devices – important because daily usage of Facebook via mobile now exceeds desktop usage.

    Cruise Holidays provided comprehensive training for the participating franchise owners, including a way to install the sweepstakes app on each in their pages, a whole graphics package and one-on-one coaching in the course of the month so franchise owners could maximize their marketing efforts. Greater than 20,000 people registered for the sweepstakes, with 97% of these entries coming from Facebook.

    Cruise Holidays Hosted Cruise Program & Cruise Holidays Cruise Values
    On the operations front, Cruise Holidays unveiled a brand new hosted cruise program that gives its clients with three distinct advantages. Each sailing comes with the services of a concierge host, a non-public cocktail reception and an exclusive shore event at no additional cost. Cruise Holidays is currently partnering with eight cruise lines on this new program: two contemporary, and 3 premium and 3 luxury cruise lines.

    “At the center of it, we’re a cruise franchise network, and that continues to be our core business,” said Tom Baumann , President of Travel Leaders Leisure Group, which Cruise Holidays is part of. “But to extend our competitive edge, we’re increasing our portfolio of programs that more easily enable our cruise experts to function full-service, end-to-end travel professionals. The programs we’re providing are turnkey, letting them spend less time researching and more time selling,” added Baumann.

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  • News: Etihad Airways trumpets success of equity alliance strategy

    Etihad Airways today heralded a successful first year of its equity alliance strategy, after a financial reporting season which saw all of the five airlines inside the alliance – airberlin, Air Seychelles, Virgin Australia, Aer Lingus and Etihad Airways – announce profitable performance.

    The airlines’ individual and collective results were boosted by a variety measures, including growing codeshare traffic between their networks, successful joint sales and marketing efforts, and quite a number increasing business and value synergies.

    James Hogan, Etihad Airways’ president, welcomed the success of the airlines.

    He said: “Last year was a year during which the worldwide economy remained very tough and where airline industry profits as an entire shrank, for the second one successive year.

    “Yet all of the airlines in our equity alliance showed strong financial performance with each reporting a profit.

    “That broadcasts two messages, loud and clear. 

    “First, we now have invested in businesses and in management teams that have the vision and focus to outperform the broader industry.

    “Second, the ‘win-win’ of more passengers and shared cost synergies that our alliance brings to every member is having a good effect on performance.”

    The airlines’ results included:

    • Etihad Airways reported a second year of earnings before interest and tax (US$170 million) and net profit (US$42 million), in barely its ninth year of operation. 
    • airberlin, during which it holds a 29.21 per cent equity stake, reported operating profit of EUR70.2 million in 2012, a turnaround of EUR317.20 million at the previous year. The airline’s net income of EUR7 million marked a return to base line profitability for the 1st time since 2007.
    • Air Seychelles, wherein Etihad holds a 40 per cent stake and have been awarded a five-year management contract, reported 2012 net profit of US$1 million, its first profitable year since 2007.
    • Virgin Australia, by which Etihad holds a nine per cent stake, reported statutory profit after tax of AUD$23 million for the six months to December 31st 2012 (the airline’s financial year is to June 30th).
    • Aer Lingus, wherein Etihad holds a 2.987 per cent stake, reported operating profit up 40.7 per cent to EUR69.1 million, with net profit of EUR 40.6.

    Etihad Airways’ equity alliance model has seen increasing cooperation with each of its equity investment airlines. 

    It has codeshare relationships in place with all the other four airlines, adding to its 38 other codeshares around the globe, which together delivered greater than 1.2 million passengers onto the virtual network.

    airberlin, Virgin Australia and Air Seychelles have also already launched new services to Abu Dhabi from their respective markets.

    In 2012, Etihad Airways and its equity partners carried 76 per cent of all passengers at Abu Dhabi airport.

    With the addition of the airline’s remaining codeshare partners, the combined passenger number amounted to 83 per cent.

    Etihad Airways also initiated a number of business and value synergy programs, covering fleet and engine acquisition, maintenance, recruitment and coaching, and joint marketing. 

    It is operating with its equity alliance partners to develop ‘centres of excellence’ wherein operational and commercial expertise is pooled to deliver best practice around the group.

    Hogan added: “Because we’ve got ‘skin within the game’, we go much, much further than the legacy alliances. 

    “Our new model gives benefits on each side of the equation – revenue and charges.”

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  • Club Med launches new brand campaign worldwide

    Club Med – the unique all-inclusive resort company with greater than 78 resorts worldwide – launches a brand new global campaign surrounding “happiness,” a philosophy that’s been within the brand’s DNA for the past 60 years. The campaign is launching in 47 countries worldwide in 22 languages, including the U.S. This breakthrough campaign highlights the individuality of Club Med vacations through a contemporary, surprising and participative approach that differentiates the emblem from the market. The campaign is dropped at life through 16 visual metaphors and invites everyone to visualize their very own happiness through a brand new tagline – “And What’s Your Idea of Happiness”

    The main creative includes 16 visuals whose dreamlike dimension harnesses the facility of imagination, enabling Club Med to speak the intensity of the sensations and emotions that guests will experience. The tagline invites people to ponder their very own, more modern and participative idea of happiness, which has evolved with society and the arrival of the digital age. Additionally, the campaign highlights Club Med’s specific and indisputable strengths inside the type of activities offered inside the “all inclusive” concept, and shared moments through special occasions with friends and family.

    “Today, happiness is participative – everyone ought to be in a position to give their very own vision, their very own idea of happiness,” said Jerome Hiquet , CMO of Club Med North America.” This creative approach enables Club Med to update your complete values that form the brand’s DNA, while helping guests to satisfy their very own ideas of happiness through a singular Club Med vacation and experience.”

    The new campaign launches within the U.S. through a multiphase 360 degree disruptive approach via advertising outlets including large building scapes, digital displays in airports, magazine ads, experiential events in partnership with Shape, Self and Family Fun magazines and travel agencies. The emblem could also be engaging valuable customer communities by revealing the campaign through fresh tactics from media blitzes in key markets to intimate events for prime clients and brand ambassadors. Because the campaign asks the question, “And What’s Your Idea of Happiness”, Club Med is inviting guests and fans to share their ideas of happiness and notice what other have shared on our wall of happiness www.IdeaOfHappiness.com. The campaign will additionally be delivered to life through social media initiatives increasing the virality of the campaign.

    In 1950, Club Med was built at the vision of its two founders, Gerard Blitz and Gilbert Trigano, saying, “The goal of life is to feel free. The time to be at liberty is now. And where to be at liberty is here.” And today, throughout the new campaign, Club Med maintains this vision.

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  • News: MICE to grow in Sri Lanka

    With the dawn of permanent peace MICE arrivals has been increasing in Sri Lanka within the last 3 threes and they’ll keep growing. Around 11 percent of the full visitors into Sri Lanka represent the (MICE) segment and currently it stands over 100,000 with a 5-10 increase annually.

    Sri Lanka isn’t new to the industry. Government then hosted Non Aligned Conference long ago in 1976 where 83 world leaders were in Sri Lanka . A higher biggest conference is CHOGM happening this year that’s again a state hosted event but Sri Lanka convention Bureau ( SLCB) is creating a direct contribution inside the sub committees.

    The Mission of Sri Lanka convention Bureau is to place Sri Lanka internationally as a recognized venue for Meetings and Events. Among many international conferences, Sri Lanka will host during this year are 22nd Working Meeting IUCN SSC Crocodile Specialist , 42nd SKAL Asia Pacific Congress

    2nd International Conference on Engineering Mathematics and Physics, 2nd International Conference on Psychological Sciences and Behaviors – ICPSB, 2nd International Conference on Innovation, Trade and Economics – ICITE , International Symposium on Community Governance Colombo, Sri Lanka

    1st International Conference on Bio-Diversity
    Sri Lanka also won the bid to host Asian Youth Games that’s coming to Sri Lanka in 2017. This will be the most important Sports events to be held in Sri Lanka. Within the recent past Sri Lanka Sri Lanka has held quite variety of reputed conferences including The 44th Annual Scientific Sessions & 8th South Asia Federation of Obstetrics and Gynecology (SAFOG) Conference , Annual Conference of the Asian Pacific Stroke Organisation , 10th International Conference of the East & Southeast Asia Federation of Soil Science Societies, 6th Asian Congress of Pediatric Infectious decease , Asia Pacific Academic Consortium for Public Health ,IATA Global Aviation Summit and 21st Annual Congress & Scientific session of school of Ophthalmologist

    Sri Lanka’s current tourism strategy is focusing more on Infrastructure, Product and attraction development and Investments. MICE sector also awaits infrastructure development and Government has taken a timely decision by embarking on two Convention Centres viz Hambantota and Another in Peliyagoda. That is along with the growth of BMICH and the facilities available in City hotels for conferences may also help the industry. The potential of the expansion of Exhibitions is additionally enormous with the prevailing facilities becoming full with bookings.

    Sri Lanka’s real strength is in Corporate Meetings and Incentive Travel for the range of attractions and locations available on this country that can’t be easily matched by every other competitor. The variety is so vast from beaches, to culture, Heritage, wild life, mountains that may be reached within some hours of drive. The recent products will further be added onto the Tourism plants and these include Boutique type themed products.

    We have promoted Incentive travelers beyond beaches to tea plantations, waterfalls, Wild Life, Horse Riding, Fresh Water fishing , Adventure with team building and motivational programs. Kandy has also become a well-liked venue or in any case a degree which the inducement program touches including a trip to Botanical Garden and a game of Golf

    Unique incentive programs covering diversity of locations are offered to Incentive Houses to distinguish incentive tour packages in Sri Lanka from that of her competitors. Most long haul Incentive travelers wish to avoid Colombo and experience sandy beaches snorkeling, Scuba diving and skiing and now the wild life, Whale Watching, Spiritual Development etc.

    Corporate meeting planners also favor to book venues within the Cultural Triangle, Galle and a number of other locations in Sri Lanka. In most of these locations, accommodation and meeting facilities are offered. There also are facilities for corporate training programs and natural settings for exclusive incentives.

    SLCB is present on the IMEX with the industry to convey to all meeting and Incentive planners that Sri Lanka has now emerged as the most efficient valuable Incentive destinations and company venues for business meetings and we believe more on the planet of mouth than some other communication tools.

  • UK in discussions to spice up UAE visas

    The British Ambassador to the United Arab Emirates has confirmed there are on-going discussions on facilitating visa procedures for Emiratis visiting the uk.

    The envoy, Dominique Jeremy, however, added that as yet no decision have been taken on offering visa on arrival facilities to Emiratis.

    He expected a last decision inside the following few months, Al Ittihad reported.

    Jeremy said thon the visit of the UAE president His Highness Sheikh Khalifa bin Zayed Al Nahyan, this month to Britain at the invitation of Her Majesty Queen Elizabeth II, is an important milestone inside the history of relations between both countries.

    Britons visiting the UAE don’t presently require a visa.

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