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  • News: Brand USA teams with ESPN to advertise American sports

    Brand USA, the tourism marketing body for the usa of America, has teamed up with ESPN to supply a web-based sports calendar that is now survive the patron website, DiscoverAmerica.com.

    Housed on a brand new specific sports page, the calendar gives users the chance to appreciate which cities are hosting which US physical games and teams for you to plan their holidays accordingly and experience the various unique and passionate US sporting culture.

    The easy-to-use tool provides background information at the teams, in addition to detail about each game and offers relevant news, training and scouting updates.

    Brand USA aims to teach and encourage more international visitors to the us by showcasing the precise that American sport and recreation ought to offer.

    The campaign highlights the variety of sporting experiences available inside the United states in a fresh and unexpected light, inviting visitors to “Discover this land, like never before”.

    Kristin Nichols, associate director, advertising sales, ESPN – Europe, Middle East & Africa said: “Sport is both a worldwide and native institution.

    “The competition and cultural bond of sport is shared around the globe, but individual sports, games, traditions
    and teams make up different parts of every country’s cultural fabric.

    “This campaign highlights for the world’s fans the truly distinctive sporting culture of america, and the launch of this calendar lets them create one-of-a-kind trips to experience and share in that.”

  • WTM Latin America prompts Europeans to make Brazilian debut

    A variety of high-profile European travel organisations and businesses will exhibit in Brazil for the inaugural World Travel Market Latin America, occurring in São Paulo this April.

    World Travel Market Latin America, the leading global event for the Latin American travel industry, reveals that interest from European exhibitors started following the choice of the German National Tourist Board to become an official country partner for the development.

    The importance of Brazil as an outbound marketplace for Europe has prompted the eu Travel Commission to take a stand at a Brazilian travel show for the primary time in its 65-year history.

    The ETC is a not-for-profit organisation which promotes Europe to the realm, and is funded by its 33 National Tourism Organisation members.

    ETC will host a variety of events at World Travel Market Latin America, including a sequence of think-tanks with a view to explain the appeal of Europe as an extended-haul destination for Brazilian travellers under the tagline “Discover Europe”.

    ETC is inviting senior speakers from key European travel associations, tourist boards and the non-public sector.

    ETC members include France, Spain and Germany in addition to emerging destinations comparable to Montenegro, Latvia and Estonia.

    Furthermore, Eurowelcome, a UK and Ireland inbound specialist with offices in London and Edinburgh, is exhibiting.

    It provides services to leisure and MICE individuals and groups, with a expert team for pro football teams coming to the united kingdom.

    Elsewhere, Russia is definitely represented, with St Petersburg Tourism and GrandRus Tours highlighting the attractions of Russia’s second-largest city to the Brazilian market.

    Austria Trend Hotels & Resorts is another first-time exhibitor.

    It has thirty properties in Austria, including family-run properties, romantic palaces or designer city hotels. 

    Santa’s Resort Kakslauttanen in Lapland, Finland, may be targeting Brazilian fans of dad Christmas.

    The year-round resort includes several attractions like Santa’s own house, where Santa receives visitors in the course of the winter time.

    In summer-time the visitors can exercise in Santa’s resort gold panning with Santa’s Elves.

    Another advocate of Scandinavia exhibiting for the primary time is Trans Nordic Tours.

    Based in Denmark, it provides inbound services in ten countries within the region, including Greenland, Iceland and Lithuania.

    Hungary, Czech Republic, Poland and Slovakia will join forces under the ‘European Quartet, One Melody, Central Europe Four’ slogan, promoting the delights of Central Europe.

    Italy will enjoy a powerful presence on the show with both the regions of Veneto and Toscana taking their very own pavilions alongside ENIT – the Italian Ministry of Tourism.

    Reed Travel Exhibitions director WTM Latin America Lawrence Reinisch said: “Interest within the first World Travel Market Latin America was outstanding.

    “We are especially pleased to bring a few European exhibitors to Brazil for the primary time.

    “This high level of first time interest demonstrates the facility a Reed Travel Exhibitions event has to endorse and enhance a market in addition the worldwide power of the area Travel Market brand.

    “The new exhibitors and buyers dropped at the region by WTM Latin America will see a considerable amount of extra business conducted benefiting both the Brazilian inbound and outbound markets.”

    WTM Latin America will host some 1,000 exhibiting companies from all over the world, and is predicted to draw greater than 7,000 visitors over the 3 days of the show; April 23rd-25th 2013.

    For Leisure, MICE and Business Travel, WTM Latin America would be the platform for the Latin American travel industry to conduct business and become probably the most important regions within the global travel and tourism industry.

  • News: Boeing signs six plane manage SWISS

    Boeing, the Lufthansa Group and Swiss International Air Lines have announced a commitment today for 6 777-300ER (Extended Range) airplanes.

    The airplanes, worth $1.9 billion at list prices, were selected for the airline’s long-haul fleet renewal.

    “The Boeing 777-300ER is the best size and range to fulfill our Swiss market needs,” said Harry Hohmeister, chief executive officer of SWISS.

    “We have made a landmark decision to further put money into a complicated aircraft fleet to retain our competitive edge over lots of our competitors who’re operating aircraft with greater than 300 seats on similar routes.”

    The Boeing 777-300ER is the most important long-range twin-engine commercial airplane on the earth, seating as much as 386 passengers in a 3-class configuration and has a maximum range of seven,825 nautical miles.

    “The 777-300ER is a fave a few of the world’s leading airlines, bringing unrivaled twin-engine efficiency and reliability to the long-range market,” said Todd Nelp, vp of European Sales, Boeing Commercial Airplanes.

    “We are honoured by SWISS’s decision to place the 777-300ER on the forefront of its fleet renewal and sit up for playing a key role in its future success.”

    SWISS is a part of the Lufthansa Group and currently serves 69 destinations across 37 countries worldwide from Zurich, Basel and Geneva international airports with a fleet of greater than 90 narrow and wide-body airplanes.

  • Rotana moves into Bahrain with Muharraq property

    Hotel giant Rotana has opened its first property in Bahrain, Majestic Arjaan by Rotana.

    The new property is conveniently located within the Busaiteen district at the island of Muharraq, just a few minutes from town of Manama.

    With the hole of this hotel, Rotana now operates 11 properties under the ‘Arjaan Hotel Apartments by Rotana’ brand.

    Majestic Arjaan by Rotana is a primary-class property, which was developed with both short and longer term guests in mind.

    The hotel offers 128 suites, that are designed in a contemporary style, which includes spacious studios, one, two and 3 bedrooms apartments.

    The hotel features the newest high-tech facilities including fully-equipped meeting rooms with the foremost up-to-date audio-visual equipment.

    It also gives guests of venture to wind down and relax at any of the various leisure facilities including an out of doors temperature controlled swimming pool and a completely-fledged fitness centre, with steam and sauna rooms.

    Majestic Arjaan by Rotana also boasts three specialised food and beverage venues to fit every guest’s palate and dining needs, inclusive of: Ginger All Day Dining – offering international buffets for breakfast, lunch and dinner in addition á la carte; Ginger Lounge – a lobby café offering a tempting array of mouth-watering delicacies, light snacks and fresh fruit cocktails along with an outstanding choice of freshly-baked pastry takeaways; and Aquarius – an informal dining experience by the pool complemented by hearty refreshments comparable to light snacks and fresh salads.

    Commenting in this announcement, Omer Kaddouri, executive vice chairman, Rotana, said: “This opening of Majestic Arjaan by Rotana represents a terrific achievement for Rotana, and a main milestone in our technique to expand further within the Middle East and African region.

    “This is our first property in Bahrain, a desirable city with a gorgeous liberal lifestyle, a rich history and culture, with a powerful demand for luxury hotels that provide world-class hospitality.”

    A key appointment to the valuables includes Raiz Saban, a well-respected veteran of the hospitality industry with greater than 22 years of expertise within the business, as general manager.

    He will lead a team of seasoned hotel professionals who’re expected to play strategic roles in leading Majestic Arjaan by Rotana’s bid to capture a massive share of industrial within the Kingdom of Bahrain.

  • Le Royal Meridien Resort & Spa Dubai to host World Travel Awards

    Le Royal Meridien Resort & Spa Dubai have been confirmed because the host for the sector Travel Awards Middle East Gala Ceremony on May 5th.

    The event opens the area Travel Awards 2013 Grand Tour, heralding the beginning of a seek for the absolute best travel, tourism and hospitality organisations worldwide.

    World Travel Awards Middle East Gala Ceremony could be held in Dubai for the sixth year in succession, affirming the emirate’s impressive growing importance in travel, not only inside the region but through the world.

    WTA president Graham Cooke believes the choice of hosts is a vital part of the success of the world’s most influential travel awards programme.

    He explained: “I am delighted that we return to Dubai for what promises to be a thrilling and competitive Middle East Ceremony.

    “The emirate continues to respire innovation and direction into the travel industry landscape, and our host exemplifies this.”

    Le Royal Meridien Resort & Spa remains a market leader despite fierce competition in Dubai.

    Set in acres of lush, landscaped gardens with a personal beach, Le Royal Meridien is a tri-building property designed for both leisure and business travellers.

    The resort provides 500 plush rooms and suites as well as 13 restaurants and bars.

    Inspired by the rituals of ancient Rome, Caracalla Spa offers an expansion of beauty treatments with Hammam pools, a sauna, steam room, Jacuzzi and 3 temperature-controlled pools.

    “We are extremely proud to host this year’s prestigious WTA Middle East Gala Ceremony at Le Royal Méridien Beach Resort, among the many region’s premier resorts,” commented Pam Wilby, complex general manager of Grosvenor House Dubai and Le Royal Méridien Beach Resort.

    “Having won numerous accolades on the World Travel Awards for the past six years ourselves, we have the honor and privilege to welcome most of the leading players within the industry for what’s certain to be among the biggest nights of the year within the social calendar of Dubai.”

    WTA Middle East Gala Ceremony 2013 will attract greater than 600 of the key decision-makers inside the region’s travel and tourism sector, in addition to a number of international media.

    There is additional information here.