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Category: Holidays

  • VisitBritain sees tourism records tumble

    VisitBritain has today welcomed a record crumbling May including bumper spend results for the primary five months of 2013.

    Latest figures from the ONS International Passenger Survey show a four per cent rise inside the variety of May visits and a five per cent increase in spend following a two per cent rise within the first five months with a striking double digit ten per cent spike in cash generated.

    The positive results mean that the £6.88 billion generated within the first five months of 2013 is an all-time record.

    The month of Can also saw a record variety of visits with 3.08 million tourists enjoying Britain, beating the former best held since 2008.

    These visitors spent £1.67 billion.

    The best begin to a year since 2008 has also seen a record high for holiday visitors with 1.35 million holidaying in May, seven per cent higher than 2012.

    The increasingly important business travel market continues to grow, four per cent up, showing signs that confidence is easily and actually being restored in a sector which brings high spending visitors for brief stays.

    Patricia Yates, VisitBritain director of strategy and communications, said: “The Olympic bounce has well and really sprung with the appropriate begin to a year since 2008.

    “This has seen us achieve record breaking spend figures for 2013 thus far and record visitor numbers for May and is proof that tourism continues to deliver the commercial legacy of hosting the Games last year.

    “We are surpassing our spend forecast for 2013, that is testament to the indisputable fact that our GREAT campaign has capitalised at the showcasing of england through 2012 to show viewers into visitors.

    “Our marketing and promotion of england as a good spot to go to will ensure we’re well positioned to deliver continued growth through 2013 and beyond, achieving positive results for the united kingdom tourism industry and lengthening the two.6 million jobs supported by the sphere.”

  • Argentina Tourist Board sponsors Argentine Ambassador’s Polo Cup

    On Sunday 7th July, leading polo players from Argentina and England played out a fifteen goal classic, on the traditional Argentine Ambassador’s Cup.

    Spectators were thrilled to witness the encounter between the hand-picked stars of Zacara and Les Lions, which ended 9-6 in favour of Zacara. The yearly match, held since 1936, was hosted on the prestigious Cowdray Park Polo Club in West Sussex, the historic home of British polo. 

    The Argentina Tourism Board (INPROTUR) sponsored the development, being an excellent chance to advertise Argentina’s high-end Luxury tourism brand. INPROTUR was represented by Belen Rodriguez Zubieta, Co-ordinator of Luxury, Golf, Polo and Snow Products, who had the chance to satisfy British and international media and key representatives of travel and polo from the united kingdom.

    Argentina hosted an institutional stand providing promotional material and knowledge to the five hundred spectators on the event. Each guest was personally presented with a present-bag of authentic Argentine crafts, including Argentine polo balls imprinted with the INPROTUR logo, and tourist information.

    The event was also sponsored by top international brands, corresponding to Gaucho, Aerolíneas Argentinas (the national airline), ExportAr, IDS and Camino Real Polo Country Club.

    The event attracted not just polo aficionados but in addition leading figures from business, politics and culture, in addition to British and international press, and tour operators. The Ambassador of the Argentine Republic within the UK, HE Alicia Castro, delivered the trophy to the winners.

    Prior to the match, the Argentine Embassy hosted a VIP lunch of traditional cuisine and fine wines for private and non-private sector opinion leaders.

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  • ASEAN starts promoting experiential and inventive tourism

    The Association of Southeast Asian Nations (ASEAN) is promoting six experiential and artistic travel themes to encourage multi-country trips across Southeast Asia. The themed promotions are component to the implementation of the ASEAN Tourism Business plan 2012-2015.

    The themes include: “The Tastes of Southeast Asia,” “ASEAN, a Tropical Paradise,” “World Class Cities,” “Experience Diverse Traditions,” “Sport and Relaxation,” and “Diverse Contemporary Creativity.”

    An initial list of 20 tour operators offering the topics in multi-country itineraries at the moment are at the new look ASEAN travel website, www.aseantourism.travel, the official website of ASEAN Tourism. More trips are being added. Website enhancements are underway.

    “Our new focus is on experiential and artistic tourism that respects environment and culture,” said Mr. Aung Zaw Win, Director General, Ministry of Hotels and Tourism Myanmar, who’s also Chairman of the ASEAN Tourism Product Development Working Group. “An authentic travel experience involves meaningful engagement with the heritage, arts and special character of our ASEAN destinations,” he said.

    Mr Aung Zaw Win urged tour operators in ASEAN countries to develop more multi-country packages highlighting experiential and artistic tourism, which he spoke of was a rising trend among consumers who want ‘authentic’ travel.

    “Today’s travellers are more sophisticated and eager about unique experiences with immersion in local ways of life,” he said. “Our role is to therefore support multi-country experiential travel within ASEAN member states.”

    To inspire travellers, ASEAN has compiled a chain of features about themes akin to beach, nature and wildlife; cruise tour and rail; culture and heritage; education and volunteering; food and nightlife; fun and leisure; health and spa; outdoor and water sports; and pilgrimage tourism.

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  • Copenhagen Airport passenger numbers up nearly 5% in June

    Passenger numbers at Copenhagen Airport were up 4.8% in June. a complete of two,329,956 passengers travelled through Copenhagen Airport throughout the first month of summer, the busiest month ever on the airport. The year-to-date increase in passenger numbers is two.2%.

    Many people travel abroad for his or her summer holidays, and that shows at Copenhagen Airport, because the variety of international passengers rose by 4.4% year on year in June.

    “June 2013 was the busiest month ever in Copenhagen Airport’s 88-year history. That emphasises how important it really is for us to have the big, 1,400 square metre expansion of Terminal 2 ready for the summer traffic. The hot, more light and spacious terminal area has 12 new check-in desks and a great number of additional self-service kiosks,” said Thomas Woldbye, CEO of Copenhagen Airport.

    Domestic traffic increased by up to 10.2%. This brought the full year-on-year increase in passenger numbers to 4.8% in June.

    Year-to-date, passenger numbers at Copenhagen Airport increased by 2.2%, to a complete of eleven.5 million passengers.
    On the head-10 list, the ecu cities Milan and Berlin showed the strongest growth.

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  • Brand USA seals global cope with STA Travel

    Brand USA and STA Travel have signed a world deal worth $4million over the following two years to advertise america to the youth travel market.

    This is the primary time that Brand USA, the official tourism marketing organisation for the us of America, has launched into a dedicated youth campaign.

    The USA is already a key destination for STA Travel, the world’s leading student and youth tour operator for 18 to 35 year-olds, nevertheless it is aiming to increased sales to the us by 30 per cent over the 2 year period.

    The campaign has launched within the UK, Northern and Central Europe, Asia, Australasia and South Africa with a contest for 3 winners to every win a road trip to the us.

    The winners may be joined by a qualified film crew that will gain exciting and experiential footage which might be placed online.

    The aim is to get under the outside of America and look for what makes the us a singular destination to the youth traveller to allow them to discover this land like never before.

    The campaign will largely be driven online across plenty of social media and digital platforms, across college campus activity and throughout STA Travel global retail stores.

    STA Travel chief executive, John Constable, said: “We are delighted to be working which includes Brand USA in this ambitious campaign.

    “We’ve seen the recognition and insist for america grow exponentially during the last five years and spot this as a chance to carve out a special proposition about USA to the youth audience.

    “Brand USA couldn’t have come at a smarter time; the us has needed a consolidated marketing approach for a while and we’re very concerned with working together to advertise a totally special landscape.”

    Brand USA is the general public-private partnership answerable for promoting the U.S. as a premier travel destination and communicating US entry/exit policies and procedures.

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