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  • Tourism partnership aims to draw an additional 9 million visitors a year

    Maria Miller today launched a tourism partnership strategy for Britain which demands the travel industry and the govt, along with key private and non-private sector bodies, to unite behind an extended-term ambition for growth that might see Britain welcome 40 million overseas visitors by 2020, spending £31.5 billion and supporting an extra 200,000 jobs around the country.

    Tourism is an industry that already employs 2.6 million people a year – supporting one in twelve jobs within the UK. Ago two years a 3rd of all new jobs created were in tourism. And tourism offers jobs across all skills levels and age ranges, particularly offering opportunities for youngsters – 40% of these employed in tourism are under 40.

    International tourism is already an industry at which Britain competes well. Last year Britain welcomed 31 million international visitors who spent £18.6 billion – a record amount. The purpose of this partnership strategy is to deliver an extra 29% growth in visits by 2020, that increase would deliver an extra £8.7 billion in currency exchange earnings (real terms).

    The growth strategy is built around four key objectives:

    *  building on Britain’s improved international image
    *  increasing engagement with the travel trade
    *  broadening the product range on offer for inbound tourists
    *  making it easier to get to Britain.

    VisitBritain’s GREAT activity for 2013/14 will seek to preserve the attention and image boost created by London 2012. The campaign will target strongly performing growth markets, Brazil, China, India and the Gulf at the side of established markets USA, France and Germany.

    Over the last two years, VisitBritain’s marketing programme has directly contributed £900 million to the united kingdom tourism industry, a return on investment of 18 to one. VisitBritain has to date secured £24 million in match-funding from the non-public sector, doubling the govt. investment.

    And today VisitBritain is announcing a £2 million, two-year partnership with Emirates to advertise Britain overseas. The deal will include a mixture of selling in kind and cash payments. Emirates cover an infinite network of routes and destinations across South East Asia, Australia, India and the GCC and offer regional gateways across Britain.

    The GCC region now signifies great potential for inbound visits to Britain. By 2016 we forecast that 700,000 visitors could be welcomed representing a 32% increase. As component of the expansion strategy the organisation announces its new regional hub in Dubai in order to enable it to succeed in around the GCC including Dubai, Abu Dhabi, Riyadh, Jeddah, Kuwait City and Qatar.

    VisitBritain – that’s already on the forefront of partnership working – will analyze creative ways that existing resources, platforms and promotional material can be utilized by other organisations. This is often expected to incorporate private sector partners and public diplomacy teams in source markets similar to Mexico and South Korea.

    Reflecting the responses from the consultation, the tactic reiterates the significance of commercial tourism and the ability of major events to extend visitor numbers, VisitBritain will build at the work already being conducted on this area – particularly in supporting major event bids, and using its overseas network to present key insights and trade engagement.

    Maria Miller MP, Secretary of State for Culture, Media and Sport said: “Tourism is central to the Government’s economic growth strategy. It’s worth £115 billion to our economy a year and we have to ensure we retain a competitive edge and may compete with other destinations around the globe. With the nice campaign we’re selling the suitable of england, building on strengths to enhance tourism income right around the country.”

    Chairman of VisitBritain, Christopher Rodrigues added: “There are few British industries as strong as travel and tourism, and few have such growth potential. The success of our travel industry not just helps the economy, but is essential to Britain’s image and its trading power all over. There’s no better time for us to capitalise at the increased interest there’s in coming here and deliver a Golden Legacy for Britain.”

    President of Emirates airline, Tim Clark, commented at the partnership: “Emirates’ partnership with VisitBritain underlines our commitment to supporting inbound tourism into the rustic. Emirates injects over £368 million once a year into the local economies of the six gateways we operate from and in 2012, we carried almost 1.8 million visitors into the united kingdom, so this partnership is a natural extension of bolstering the benefit of our Dubai hub to seamlessly connect travellers from South East Asia, Australia, India and the center East to world-renowned attractions in Britain.”

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  • Jerusalem gears up for International Tourism Summit

    Leading lights of the travel and tourism industry will descend on Jerusalem, Israel later this month for the Jerusalem International Tourism Summit, with a view to place a focus on ‘The New Era of Tourism’.

    This year a unique emphasis would be put on Urban Tourism in addition to Innovative Technologies on earth of tourism and travel.

    Global leaders, academics and experts within the field of hospitality will conduct panels discussing quite a lot of issues affecting the tourism industry and a different event will talk about technology in tourism, including tourism-related apps.

    Tourism professionals can be invited to engage with colleagues, demonstrate their groundbreaking technologies, expand their international business relations and discover new opportunities in the industry on the event, with the intention to happen on May 28th-29th.

    Some of the most important topics to be discussed will include: The way forward for Tourism, a personal Public Partnership; Planning Models for Urban Tourism; Follow the Asian Success Story; Adaptation to the Passengers within the Aviation World; Sport and concrete Tourism; Hotel Development in Cities; The Smartphone Revolution and concrete Tourism Development

    Speakers confirmed for the development include: minister Uzi Landau, Ministry of Tourism of the State of Israel; Sheldon Adelson, chairman, Las Vegas Sands Corporation; Michael Leven, president, Las Vegas Sands Corporation; Renzo Iorio, chief executive officer, Accor Italy; and Moshe Lion, chairman of the Jerusalem Development Authority.

    Shmuel Tzuriel, chief executive, Israel Hotel Association; Alison Copus, vp marketing, TripAdvisor for business; Hugh Aitken, UK commercial manager, easyJet; Eric Leopold, director passenger, IATA; and Jonathan Meiri, chief executive, SuperFly can also be speaking on the event,

    The Second Jerusalem International Tourism Summit is supported by the Prime Minister’s Office, the Ministry of Tourism, the Jerusalem Municipality and the Jerusalem Development Authority in cooperation with the Hebrew University and the ICC Jerusalem – International Convention Center.

    Jerusalem is home to a few world-class museums, along with the Israel Museum housing the Dead Sea scrolls, and the Tower of David Museum.

    Yad Vashem, Israel’s Holocaust Museum and Memorial is likewise located in Jerusalem.

    The destination, Israel’s most visited city attracting 3.5 million international visitors 2012, also showcases stunning architecture, starting from beautiful churches, monasteries and shrines from the Roman, Byzantine and Crusader times.

    For additional info at the event head over to the official website.

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  • Tourism Australia announces finalists for “Best Jobs Within the World”

    Today, the 18 finalists for Tourism Australia’s ‘Best Jobs within the World’ – three for every of the six dream jobs – were announced, including five applicants within the U.S., who will travel Down Under next month to undergo the overall stage of the worldwide competition.

    Leading with the foremost finalists of any participating country, the five United states of america finalists are:
    *  Nick Tilley , St. Louis, MO – Wildlife Caretaker (South Australia)
    *  Brittany Macleod , Franklin, MA – Chief Funster (New South Wales)
    *  Andrew Smith , Costa Mesa, CA – Chief Funster (New South Wales)
    *  Rebecca Morris , Boston, MA – Taste Master (Western Australia)
    *  Graham Freeman , Rancho Cucamonga, CA – Outback Adventurer (Northern Territory)

    Representing 12 countries, “Best Jobs” finalists will face challenges set by the states and territories, including creating content for uplifting tourism videos, writing blogs in their Australian travel experiences and handling the pressure of an impromptu media conference.

    “After six weeks, 620,000 applications by 330,000 individuals from 196 countries, 46,000 video entries and thousands of supporting references from probably the most most renowned celebrities on earth we’re all the way down to the ultimate 18,” said Tourism Australia Managing Director Andrew McEvoy .

    “It’s show time. The candidates now face their own Australian working holiday – every week of tests and challenges with a view to ultimately decide who finally ends up winning these six dream jobs,” added McEvoy

    The five U.S. finalists were selected in keeping with their original 30 second video entry and their success in securing high-profile endorsement in support in their application among a bunch of 150 finalists.

    The 18 candidates come from 12 different countries:  Usa (5), England (2), France (2), Afghanistan (1), Belgium (1), Brazil (1), Canada (1), Germany (1), Hong Kong (1), Ireland (1), Scotland (1) and Taiwan (1).

    Flown to and around Australia by Virgin Australia, the finalists will spend every week undergoing a chain of challenges relevant to their chosen job. The six winners can be officially announced in Sydney on June 21.

    Tourism Australia’s ‘Best Jobs inside the World’ competition is a part of a chief international marketing push to advertise tourism opportunities provided by Australia’s Working Holiday Maker (WHM) program.

    The six ‘best jobs’ are: Wildlife Caretaker (South Australia), Chief Funster (New South Wales), Park Ranger (Queensland), Taste Master (Western Australia), Outback Adventurer (Northern Territory) and Lifestyle Photographer (Melbourne, Victoria).

    The campaign is supported by Destination NSW, Tourism NT, Tourism Victoria, Tourism Western Australia, Tourism and Events Queensland and South Australian Tourism Commission.

    In addition a great number of key commercial partners are supporting the campaign, including Virgin Australia, STA Travel, Citibank, DELL, IKEA, Sony Music and Monster.com.

    Fast facts: ‘Best Jobs inside the World’
    *  6 dream jobs
    *  18 finalists from 12 countries
    *  620,000 entries submitted by 330,000 people from 196 countries
    *  46,000 videos

  • Destination Britain comes at pivotal time for growth

    VisitBritain kicked-off its flagship international travel trade show, Destination Britain 2013, in Bangkok today. Celebrating its 10th year, the tourism gathering will open with a record 35% of recent suppliers, showcasing their strongest UK travel and tourism offerings.

    The event offers British tourism businesses an important path to market and a distinct opportunity to further boost the 4.2 million visits and record £5.3 billion spent in Britain by visitors from this portion of the area. APMEA is a key region for Britain with regards to value, accounting for 28% of total tourism spend, an amount that has grown considerably during the last few years (35% growth since 2008).

    Destination Britain APMEA is VisitBritain’s largest overseas trade exhibition, with over 200 companies and travel industry specialists attending over three days. This year is about to interrupt attendance records, with 60 UK companies comprising attractions, hotels, tour operators, regional, and national tourist boards and transport providers participating.

    In the 2012 Olympic year, Britain welcomed 31 million visitors from the world over, spending £18.6 billion. VisitBritain has recently outlined a growth strategy that aims to enhance inbound tourism to 40 million visits and £31.5 billion in spend by 2020 (3% year-on-year growth).

    A key portion of the 2020 growth strategy involves plans to expand the GCC region(1). These markets have become increasingly important, accounting for £1.2b spend in 2012, representing 22% of the APMEA total. The organisation will now increase its reach across Dubai, Abu Dhabi, Riyadh, Jeddah, Kuwait City and Qatar. This larger network at the side of partner activity will enable VisitBritain to have interaction with high spending Arab families and the increasingly important youth market.

    To support their efforts, and after successful partnerships with British Airways internationally, VisitBritain and Emirates airline have agreed a £2 million, two-year partnership to advertise Britain overseas. The deal will include a mix of selling in kind and cash payments. Emirates cover an infinite network of routes and destinations across South East Asia, Australia, India and the GCC.

    Keith Beecham, VisitBritain’s Overseas Director said: “Destination Britain is another example of ways we continue to work with the APMEA trade, helping ensure Britain is front of mind in relation to destination choice. It also allows us to advertise our great British product across a large network of nations and enables us to give a path to export growth for UK businesses at a key time for the economy.

    “This is considered one of our most popular events, with operators recognising the excellent potential of APMEA and the chance it brings to extend the millions of holiday makers coming back from the region annually. At the side of increased trade engagement and a brand new partnership with Emirates, this year will witness the continuation of our GREAT Britain campaign, inspiring more travel from an increasingly popular and high spending region.”

    President of Emirates airline, Tim Clark, added: “Emirates’ partnership with VisitBritain underlines our commitment to supporting inbound tourism into the rustic. Emirates injects over £368 million every year into the local economies of the six gateways we operate from and in 2012, we carried almost 1.8 million visitors into the united kingdom, so this partnership is a natural extension of bolstering the benefit of our Dubai hub to seamlessly connect travellers from South East Asia, Australia, India and the center East to world-renowned attractions in Britain.”

  • UNWTO reveals steady increase in global tourism spending

    Receipts from international tourism in destinations world wide grew by four per cent in 2012, reaching US$1,075 billion, figures from the UNWTO reveal.

    This growth is the same as the four per cent increase in international tourist arrivals, which reached 1,035 million in 2012.

    An additional US$ 219 billion was recorded in receipts from international passenger transport, bringing total exports generated by international tourism in 2012 to US$1.3 trillion.

    According to the newest UNWTO World Tourism Barometer, international tourism receipts hit a brand new record in 2012, reaching an estimated US$1,075 billion worldwide, up four per cent in real terms, from US$ 1042 billion in 2011.

    “It is encouraging to peer that the expansion in international tourist arrivals was equalled by a comparable increase in spending even with continued economic challenges” said UNWTO secretary general, Taleb Rifai.

    “Considering that tourism is a key export for plenty of economies all over the world, this result’s excellent news because it provides foreign reserves to destinations, and contributes to job creation in tourism in addition to in related economic sectors,” he added.

    By regions, the Americas (up seven per cent) recorded the most important increase in receipts, followed by Asia and the Pacific (up six per cent), Africa (up five per cent) and Europe (up two per cent).

    Receipts inside the Middle East were still down (down per cent); yet report a gradual improvement in comparison with the decline recorded in 2011.

    In absolute values, Europe saw US$ 457 billion in tourism earnings, similar to 43 per cent of the world’s total tourism receipts, the biggest share by region.

    The top ten ranking of destinations by receipts remained virtually unchanged in 2012, with the usa, Spain, France, China and Italy leading, followed by Macau (China), Germany, Uk, Hong Kong (China) and Australia.