On April 15 the Atlantic City Alliance (ACA) relaunches it’s $20 million tourism campaign to spur spring/summer travel to the seaside resort destination. Only 1 year ago this month, the ACA introduced a brand new campaign for AC – “Do Anything. Do Everything. Do AC.” – to broaden a twin of the destination beyond just gaming and to draw more leisure tourism. 
Category: Holidays
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Atlantic City’s $20m tourism campaign starts April 15
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WTTC 2013: Scowsill demands private and non-private partnership
“The private and public sector must come together and concentrate on long run strategies, infrastructure and initiatives, not only short term goals, with the intention that our industry is sooner than the expansion curve,” World Travel & Tourism president David Scowsill has argued.
In his closing speech on the 13th WTTC Global Summit in Abu Dhabi, Scowsill explained that, by 2050, there’ll be three billion people enjoying middle class wealth – meaning more middle class consumers, enjoying more travel, creating more jobs and generating more GDP.
He said the expansion opportunities ahead must be a wake-up call to the non-public and public sector to enroll in together and plan sustainable, long run strategies: “The industry should interact to drive investment in infrastructure, that’s conducive to sustainable growth, not only now, but for the following ten, 25, even 50 years with the intention to make sure that tourism continues to make a necessary economic contribution to global GDP and jobs and that the brand new wave of middle class consumers from emerging markets can cross borders with ease”.
By 2023, WTTC forecasts tourism’s total economic contribution will account for ten per cent of world GDP, $10.5 trillion US dollars and one in ten jobs.
Total tourism employment is forecast to feature over 70 million jobs over the subsequent decade, with two-thirds of these additional jobs in Asia.
Asia will continue to steer growth of the industry, with annual average growth of over six per cent.
The WTTC 13th Global Summit has seen government ministers and private and non-private sector executives from everywhere in the world come together in Abu Dhabi during the last two days to speak about the numerous issues and challenges facing the industry within the immediate and long-term.
In his closing speech, Scowsill also explained that lobbying governments to forestall seeing tourists as a soft target for generating treasury cash would remain a key central strategic priority for tourism over the following year: “WTTC will develop finance models over a higher yr if you want to demonstrate, country by country, the negative economic impact on tourism of punitive taxation on travellers.
“This data may be used to expose government leaders, that taxing the tourist doesn’t end in positive economic growth – the truth is, it results in the other.”
Scowsill also said that visa facilitation would greatly remain on its agenda for the following year: “Too a lot of people still find it too complex and too difficult to cross borders as international tourists. Governments have to balance security needs with a metamorphosis in mindset and implement visa waiver and trusted traveller programmes.
“The tourism industry must continue to lobby for change and demonstrate to individual countries the commercial opportunities, on the way to be generated, through improvements to visa processes.”
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Nevada Commission on Tourism announces new website
The Nevada Commission on Tourism (NCOT) today revealed the way it will gather the state’s new brand and tagline – “Nevada: an international Within. A State Apart.” The emblem captures the duality of the state’s extraordinary natural, cultural and business resources.
The brand will initially be delivered to life by the NCOT during its spring/summer integrated campaign across various multi-media platforms including a brand new website, new travel app and new advertising. Efforts will discuss adults ages 25-54 who’re drawn to active vacations, in addition to young families.
* The tv commercial is highlighted by a songtrack from Las Vegas-based rock band, The Killers with a modern recording of the cowboy classic “Don’t Fence Me In.” Through lyrics that showcase the active experiences travelers can find in Nevada, a thrilling, fun-filled vacation is conveyed. The ad flight will begin April 15 in La, San Francisco and Phoenix.
* The hot website assists visitors in crafting their very own vacations, exploring content to shape the important points in their trip planning, and finding and sharing ideas within social media channels. Moreover, users will more easily be ready to link to tourism industry partner sites for info, deals and bookings.
* The brand new Travel Nevada downloadable app will provide a novel tool to find the state. Users might be ready to explore businesses and attractions that match interest and geographical location, with suggestions tailored to a person user’s interests. Users will also have the ability to collect these locations and build custom itineraries. Moreover, users can access other user itineraries amidst a sturdy environment for peer-to-peer sharing. Within the areas of * Nevada which might be off the grid/without cellular service, the Travel Nevada app will feature an offline mode where users can access key information and functionality. The app would be available for free of charge download from iTunes beginning April 16.
* All of NCOT’s social properties, including Facebook, Twitter and Google+, was re-skinned to align with the brand new brand.Sample ads in response to the emblem and tagline were tested by both in-state and out-of-state audiences during December 2012. The result of the testing were influential in development of the overall ad creative and accompanying ad flight.
“When NCOT was approached by the Governor’s office to assist create a statewide brand, we recognised the possible a compelling brand has on driving both domestic and international visitation,” said Nevada Lt. Gov. Brian Krolicki, chair of NCOT. “It makes good sense to launch this initiative with NCOT providing significant creative resources to improve the trouble.”
The campaign was conceived by advertising agency Y&R as portion of the state’s two-year, $3 million contract with communications firm Burson-Marsteller, which handles public relations for NCOT. The integrated team also includes Proof IC, which executed the web site, app and digital advertising.
“Brand development is a different challenge and we glance forward to working with all state agencies to convey a collective voice to key audiences,” said NCOT Director Claudia Vecchio. “Consumers are bombarded with thousands of messages daily. Ensuring a transparent, compelling brand message is crucial for our success.”
Beginning immediately, state agencies including the Governor’s Office of financial Development, the dep. of Education, the dep. of Employment Training and Rehabilitation, and the dep. of Tourism and Cultural Affairs will start to integrate the emblem and its associated tagline into websites and collateral materials.
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Viva Florida 500 Voyage commemorates five centuries since Juan Ponce de Leon arrival
The mainsails are being hoisted today on El Galeon because it begins its historic Viva Florida 500 Voyage on a route almost like Spanish explorer Juan Ponce de Leon ‘s 500 years ago. His arrival marked the start of a eu presence in what’s now the U. S. mainland and Florida.
El Galeon is a 170 foot, 495 ton, authentic wooden replica of a galleon that was portion of Spain’s West Indies fleet. It can take El Galeon about 10 days to head from Puerto Rico to Florida where the Viva Florida 500 Voyage will include call on ports in Miami, Fort Lauderdale, Cape Canaveral and St. Augustine beginning April 15 and culminating June 3, as portion of the state’s Quincentenary commemorations.The ship’s decks could be open to public visits during her stay in each port. Visitors could have the danger to be told concerning the history that began 500 years ago while admiring the craftsmanship and grandeur of those galleons that reached Florida’s coast centuries ago.
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What features and advantages do Algarve Apartments have to offer?
There are times when one needs to travel to a new place for business and vacations and if they will be away for a good amount of time, the best option is to hire an apartment as opposed to staying at hotels. The good news is that the apartments are easy to find. All that one needs to do is make sure that they look at the features that the hotels have and how they stand to benefit. Algarve apartments are very popular due to the features and advantages they have. Some of them are described below.
Variety
One thing that makes these apartments great is the variety they have in terms of size. It is very simple to find apartments that have from one to five bedrooms. The costs of renting them vary according to the number of the bedrooms and this makes them ideal. The reason for this is that the person in need of the apartment will get the one that will best serve their need. If a whole family of four is vacationing, all they need to do is rent an apartment that will hold them and they will enjoy the stay.
A wide variety of features
Another thing that makes these apartments popular is the wide array of features available in them. Many of the apartments have free Wi-Fi, ample and secure parking, balconies, and big kitchens among other things. These features make the stay at the apartments easy and fun and in most cases, the person renting the apartment feels like they are at another home away from home. Algarve apartments are fully furnished and the furnishings are of high quality making them even more inviting.
Privacy and convenience
There are people that love their privacy even when they are vacationing and these apartments give just this. They have all the facilities that anyone would want and this means that there is no sharing of washrooms and bathrooms. In addition, almost all of them have their own kitchen. The person renting the apartment only has to shop and make their own food when they want to and how they like. This convenience and privacy makes it easy for vacationing people to do things their own way with lots of freedom hence a reason why the apartments are loved.
They are well priced
All the features explained above would be of no use if the cost of renting these apartments were sky high. Well, the various apartments are competitively priced to make sure that anyone who wants to enjoy their stay is able to without emptying their bank accounts. This makes vacationing fun and economical and this is another advantage of these apartments. The process of renting them is also easy making them even better.
Security
When staying at a new place for a few days, one of the most important things that people look for is the security of the area. When it comes to renting Algarve apartments, this issue is well taken of by secure doors, fences, security cameras and security guards. This assures of security making the apartments even more popular.