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Category: News

  • News: Club Med launches new brand campaign worldwide

    Club Med – the unique all-inclusive resort company with greater than 78 resorts worldwide – launches a brand new global campaign surrounding “happiness,” a philosophy that’s been within the brand’s DNA for the past 60 years. The campaign is launching in 47 countries all over in 22 languages, including the U.S. This breakthrough campaign highlights the individuality of Club Med vacations through a contemporary, surprising and participative approach that differentiates the emblem from the market. The campaign is delivered to life through 16 visual metaphors and invites everyone to visualize their very own happiness through a brand new tagline – “And What’s Your Idea of Happiness”

    The main creative contains 16 visuals whose dreamlike dimension harnesses the ability of imagination, enabling Club Med to speak the intensity of the sensations and emotions that guests will experience. The tagline invites people to ponder their very own, more modern and participative idea of happiness, which has evolved with society and the arriving of the digital age. Additionally, the campaign highlights Club Med’s specific and indisputable strengths within the form of activities offered inside the “all inclusive” concept, and shared moments through special occasions with friends and family.

    “Today, happiness is participative – everyone needs to be ready to give their very own vision, their very own idea of happiness,” said Jerome Hiquet , CMO of Club Med North America.” This creative approach enables Club Med to update your entire values that form the brand’s DNA, while helping guests to meet their very own ideas of happiness through a singular Club Med vacation and experience.”

    The new campaign launches within the U.S. through a multiphase 360 degree disruptive approach via advertising outlets including large building scapes, digital displays in airports, magazine ads, experiential events in partnership with Shape, Self and Family Fun magazines and travel agencies. The emblem is likewise engaging valuable customer communities by revealing the campaign through fresh tactics from media blitzes in key markets to intimate events for high clients and brand ambassadors. Because the campaign asks the question, “And What’s Your Idea of Happiness”, Club Med is inviting guests and fans to share their ideas of happiness and notice what other have shared on our wall of happiness www.IdeaOfHappiness.com. The campaign will additionally be delivered to life through social media initiatives increasing the virality of the campaign.

    In 1950, Club Med was built at the vision of its two founders, Gerard Blitz and Gilbert Trigano, saying, “The goal of life is to be at liberty . The time to be at liberty is now. And where to feel free is here.” And today, in the course of the new campaign, Club Med maintains this vision.

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  • Rezidor starts 2013 with solid RevPAR development

    Rezidor started the year with a favorable RevPAR development: The group’s Like-for-Like RevPAR increased by 9.8% in January and eight.1% in February. “The key driver for the lift in RevPAR was a rise trendy in most our markets across Europe, the center East and Africa. The amount driven improvement came from various commercial initiatives, and brought about an additional gain of market share”, commented Wolfgang M. Neumann, President & CEO of Rezidor on the group’s Annual Business Conference 2013 in Riga, Latvija.

    “The financial system remains to be fragile and unsure. The underlining trend has continued into March, however the month would be negatively impacted by the timing of Easter. We shall continue to rigorously monitor the improvement in the course of the rest of the year. Our initial results reflect the effective execution of our turnaround programme Route 2015”, continued Neumann.

    In his key note speech to the five hundred conference delegates – General Managers and company/Area Management Teams – Neumann outlined his strategic focus where talent development and guest delight are the core drivers in pursuit of long run sustainable profits. He further underlined Rezidor’s commitment to profitable asset-light growth with a focal point on Emerging Markets. All the group’s five signings (1,037 rooms) in January, February and March thus far were located in Russia/CIS and Africa, Rezidor’s core markets for future business development. The latest key signing was the Radisson Blu Sheremetyevo Airport Hotel, Moscow (379 rooms, opening in Q2 2014). In early February Rezidor also opened an Emerging Market flagship property: the Radisson Blu Hotel, Maputo in Mozambique featuring 154 guest rooms.

    Route 2015 is Rezidor’s guiding light in pursuit of the group’s strategy. The great turnaround programme was launched in December 2011 with the purpose to extend the EBITDA margin by 6 to eight percent by the year 2015. The programme puts a powerful talk about Revenue Generation including: global synergies and activities with Rezidor’s strategic partner Carlson, cost-saving initiatives, accelerated Asset Management and additional growth of the associated fee-based hotel portfolio especially in Emerging Markets.

    Prior to the yearly Business Conference Rezidor’s Leadership Team demonstrated the group’s strong commitment to social responsibility: The 22 executives team – supported by the conference sponsor LG – dedicated a day to support an area orphanage in Riga by painting a subsection of a children’s home.

    During the continued conference Rezidor may also celebrate the farewell of Kurt Ritter, the group’s former President & CEO. Swiss-born hotelier Ritter has lead Rezidor from 1989 to the tip of 2012 and was likely the longest serving Chief Executive Officer of the hospitality industry. Under his management Rezidor grew from a small Scandinavian company to a worldwide player, and have become a member of the Carlson Rezidor Hotel Group. “Kurt is a legendary leader who has built Rezidor from scratch and has given us our unique culture and image. We’re going to build on his legacy and develop it further on our journey towards improved sustainable profitability”, said Wolfgang M. Neumann.

  • News: Carnival cancels host of cruises over safety concerns

    Carnival Cruise Lines has announced the 1st implementation phase of its fleet wide comprehensive operational review, fascinated by Carnival Triumph, in addition to Carnival Sunshine, that’s currently undergoing a previously scheduled dry dock for product enhancements.

    The cruise line is making significant investments to augment the extent of operating redundancies and the scope of hotel services which can run on emergency power, and additional improve each ship’s fire prevention, detection and suppression systems.

    Given the required lead time to source needed materials and implement the enhancements, Carnival will extend the present out-of-service period for these two ships.

    Carnival Triumph will now return to service on June 3rd, 2013, with a complete of ten additional cruises being cancelled. 

    Guests at the affected voyages will receive a whole refund, reimbursement for non-refundable transportation costs and a 25 per cent discount on a future four- to 5-day cruise.

    Carnival Sunshine, that’s currently undergoing a multi-week dry dock to finish a comprehensive full-ship makeover, will now enter service May 5th, 2013, following the cancellation of 2 European cruises. 

    Guests at the cancelled Carnival Sunshine voyages will receive a whole refund, plus reimbursement for any non-refundable travel costs. 

    Additionally, they may receive a 25 per cent discount on a future cruise. 

    The overtime out of service will allow for implementation of the improved operating redundancies and other measures.

    “We sincerely regret cancelling these cruises and disrupting our guests’ vacation plans,” said Gerry Cahill, Carnival Cruise Lines’ president.

    “We are fully committed to applying the recommendations stemming from our fleet wide review and to make whatever investments are needed despite the difficult decision to affect people’s vacations.”

    Cahill continued: “Our team of experts has worked virtually round the clock to find out the suitable set of solutions and rapidly develop a great implementation plan for either one of these ships.

    “Moving forward, we can manage to source materials and schedule improvements a lot more expediently, thus minimizing the scheduling impact on other vessels.”

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  • News: Accor seeks to expand luxury offering in emerging markets

    French hospitality group Accor has outlined its ambitions for the luxurious/upscale market, stating it hopes to extend its current network of 300 hotels within the segment to 400 properties by 2015.

    The group has adopted yet another method to luxury, according to its French origins, that places boldness on the heart of hospitality.

    On a highly segmented market, each of Accor’s complementary brands – including Sofitel, MGallery and Pullman – is punctiliously positioned to satisfy the overall range of clients’ and owners’ needs.

    “One can now anticipate a powerful European voice within the luxury and upscale market.

    “Our brands combine the smartest of international standards and an audacious interpretation of the universal essence of luxury owing to our French origins,” explained Yann Caillère, Accor president.

    “Our ambition for our brands and their network are immense and we’re perfectly tailored to expand rapidly in this market.”

    With strong leadership positions in Latin America, Middle East Africa and Asia Pacific, Accor is incredibly well positioned to capture the hot and rapidly growing demand from emerging market clients, seeking a further experience of luxury and high-end hospitality.

    Currently, 42 per cent of the group’s luxury/upscale hotels can be found in Asia Pacific and 35 per cent are in key
    European cities.

    Development can be conducted in asset light with a prominence of management contracts, the group’s preferred model at the luxury/upscale segment.

    Focus may be on emerging markets, including Latin America, Middle East and Asia Pacific which counts, by itself, over 60 per cent of the present pipeline (key countries include China, Vietnam and Indonesia).

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  • The Park Hotels unveils new look

    The Park Hotels, pioneers of design-led boutique hotels in India, introduces a refreshed brand experience, with a revived visual identity and promise.  Commencing on 1st April 2013, the 1st phase of the re-brand could be unveiled around the Park Hotels’ 12 properties in 10 Indian cities.

    Two years within the making and costing the gang 2.25 million USD, there’ll be a brand new appear and feel around the hotels, in addition to new experiences rooted inside the brand promise “Anything But Ordinary”.  This modification reflects a better phase for The Park Hotels, because it continues to conform.

    Priya Paul, Chairperson, Apeejay Surrendra Park Hotels Ltd says “The Park Hotels is where unusual experiences are possible. We’re known for creativity and innovation which is ingrained in our collective DNA. As we keep growing, we realised the necessity to communicate boldly the strength of our brand. The fresh design language strongly reflects contemporary India and our ethos. That’s strikingly bold and captures our personality perfectly.”

    “Generations of world travellers share a powerful reference to our brand identity and our name and core assets are both recognisable and incredibly powerful,” said Mr Dewan, Managing Director, Apeejay Surrendra Park Hotels Ltd. “The Park Hotels’ way to luxury paves the manner in New India and reflects the trendy style that defines our brand today.”

    The new logo specializes in the ‘THE’ which both pays homage to The Park being an area to peer and be seen, in addition to a nod to its position because the original “Park Hotel” in India. The brand new identity’s simple black and white logo helps to bring the colors and richness of The Park’s environments to the fore, and likewise further differentiates it from its competitors.

    The new identity have been delivered to life through quite a number applications, including digital, collateral, signages and the creation of an impactful brand video. New experiences may also be offered to guests, with a variety of exciting collaborations within the pipeline, to be announced afterward within the year.