The new generation of commercial executives, entrepreneurs and leisure travellers now have a hotel brand tailored only for them with Vida Hotels & Resorts by Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties. Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and youthful vitality, making a stimulating environment. An ‘urban hub where inspiring minds stay, play and connect’, the primary branded outlet within the novel hotel chain will open in Downtown Dubai, offering 156 rooms. Mohamed Alabbar, chairman, Emaar Properties, said: “The profile of today’s global traveller is changing, with a younger, upwardly mobile audience seeking a different hospitality experience to fit their needs. “Vida will add life to the hotel stays of this increasingly important tourist community, delivering an intimate touch but in addition the liberty...
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