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  • ‘Last minute holidays’ make up almost 3% of consumer searches for a break

    The latest quarterly online search data from leading independent digital marketing agency, Greenlight, reveals the hunt term ‘last minute holidays’ accounted for just about 3% of a complete of four.4 million searches made on Google UK for holidays, in May.

    The findings from the agency’s latest ‘Holidays Sector Report – Issue 17’ come at the back of stories reports that travel firms have seen last-minute bookings for summer holidays drop as a result of hot weather, with some tour operators saying they could be forced to discount packages if the heatwave continues for one more week. Others have speculated the elements can have an analogous impact at the industry as that of the 2010 ash cloud.

    Greenlight’s report reveals the preferred search terms consumers used once they went online to search for a vacation to domestic, short-haul and long-haul destinations and charts the most well liked websites to these searches, split by queries made on computers (laptops and desktops) and mobile devices (tablets & smartphones).

    According to the report, 80% (3.5 million) of holiday searches were made via computers, 20% (881, 536) on mobile devices.

    ‘holidays’, queried 450,000 times, was the hottest term used to go looking for vacations via computers and accounted for (13%) of searches.  It was followed by ‘cheap holidays’ (10%), ‘all inclusive holidays’ (3%), ‘last minute holidays’ (3%) and ‘city breaks’ (2%).

    On mobile devices, the term ‘cheap holidays’ topped search queries and accounted for 15% (135,000) of holiday-related searches. ‘holidays’ followed with 7%, then ‘last minute holidays’ (4%), ‘all inclusive holidays’ (3%) and ‘weekend breaks’ (3%)

    Holidays to short-haul destinations proved most well-liked with searches totalling 923,259. ‘Turkey holidays’ received the foremost selection of queries both on mobile and computer searches. Other popular destinations included Malta, Croatia, Cyprus and Spain.

    On the long-haul front, queries for holidays to Dubai dominated and made up virtually 6% of a complete of 816,166 searches.

    The most visible sites for overall holiday searches within the organic* listings were travelsupermarket.co.uk, thomascook.com and thomson.co.uk, attaining a 53%, 49% and 47% share of visibility, respectively, on computers and 68%, 59% and 53% on mobile devices.

    In the paid listings**, travelrepublic.co.uk, onthebeach.co.uk and holidaydiscountcentre.co.uk, were the foremost visible advertisers on computers, acquiring a 69%, 55% and 52% share of voice, respectively.

    However, the image was different on mobile devices, with icelolly.com, secretescapes.com and teletextholidays.co.uk taking the lead, attaining a 73%, 65% and 47% share of visibility, respectively.

    Thomson ranked on the top of Greenlight’s Social Media analysis.

  • Ritz-Carlton brings social media campaign to Arabian Travel Market

    Ritz-Carlton Hotels is leading the manner in consumer engagement within the digital sphere on the annual Arabian Travel Market with an absolutely-integrated social media campaign which will offer visitors a different interactive experience.

    The move is in keeping with The Ritz-Carlton commitment to deepen connections with existing and prospective guests in an atmosphere wherein they spend increasing amounts of time.

    As section of the luxurious hotel company’s social media outreach throughout the Middle East’s largest travel trade event, The Ritz-Carlton has members in their social media engagement team present on their stand at ATM. 

    Through the @RitzCarlton twitter handle, the team will provide live content and updates from the development.

    With a sizeable selection of The Ritz-Carlton Twitter followers comprising of trade partners, customers and the media, it’s a perfect platform to initiate and build brand conversation relevant to the fair.

    The introduction of a dedicated ‘Tweet Bar’ at the Ritz-Carlton stand HC5240 located inside the Arena Hall, will give the brand’s global Twitter following access to news from the development because it unfolds in Dubai, including highlights from exclusive talks and seminars.

    In addition, visitors checking in at ATM on Foursquare will receive recommendations on the suitable things to look and do in Dubai, as recommended by The Ritz-Carlton concierges from both hotels within the city.

    The Ritz-Carlton also uses Foursquare and The Ritz-Carlton Mobile App to tailor local content and supply engaging information relevant to their guests.

    This could be dropped at life at ATM where a chain of QR codes can be utilized to download property insights, including recipes from chefs and guided tours of hotels.

    “Our social media interactions at Arabian Travel Market are a natural extension of our ‘Let Us Stick with You’ brand philosophy.

    “We wish to enrich the experience on the show for visitors, as well as being an amazing luxury travel information resource for our Twitter followers by providing news because it is occurring from the show,” said Chris Gabaldon, chief sales and marketing officer for Ritz-Carlton.

    “Each of The Ritz-Carlton social media channels grow in importance to us year-over-year as our guests live an increasing number of in their lives inside the digital space.

    “Use of Facebook alone already stands at 40 per cent of time spent online within the UAE, 30 per cent in Kuwait and 21 per cent in Saudi Arabia making Facebook an increasingly important channel for us to converse with our Middle East guests.”

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  • News: Pera Auction to celebrate Ottoman art at Mardan Palace

    Pera Auction has confirmed it could host its 20th sale of recent Turkish and Ottoman art at Mardan Palace.

    The organisation was a number one player available in the market since its formation in 2010.

    Pera Auction aims to illustrate a fantastic performance at the international stage.

    The event will assemble connoisseurs of the market amid the original splendour, architectural elegance, and ornate wonder of Mardan Palace.

    Situated in Antalya, Turkey, Mardan Palace is thought of as the World’s Leading Luxury Leisure Resort & Spa by World Travel Awards.

    The auction can be hung on May 5th and should feature contemporary and classic artworks, calligraphy and rare imperial decrees of the Ottoman period.

    Valuable collection pieces and rare gem varieties from Russia, Europe, and Azerbaijan can also be presented to collectors.

    In addition, the biggest paper money number of the Ottoman Empire (belonging to the co-founding father of Pera Auction, Mehmet Gacıroğlu) would be exhibited in Mardan Palace between April 26th and the day of the auction.

    Focusing on intercultural arts, Pera Auction has succeeded in introducing Ottoman arts to a much wider audience in Turkey and worldwide, bringing together different cultures so that you can emphasize rich cultural diversity of the rustic.

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  • UK Royal baby on board

    As the nation waits with bated breath for the now-overdue Royal Baby, it seems that the Duke and Duchess of Cambridge’s pregnancy has sparked the largest baby boom in 40 years. New figures suggest that greater than 700,000 babies shall be born in England this year – the top number since 1971, in line with the Royal College of Midwives.

    In anticipation of the coming of the newest addition to the Royal Family, VisitEngland rounds up the superior holidays and experiences on offer for brand spanking new families, as two become three…

    Baby in Tow
    His or Her Royal Highness the Prince or Princess of Cambridge will likely spend a lot of their childhood at London’s Kensington Palace where the Duke and Duchess will reside. To mark the occasion, the nearby Hilton London Kensington has created a ‘Tot-ter Around Kensington’ package. Guests can enjoy a two-night shopping break, ideal for mother-daughter bonding and mums-to-be. The package incorporates a two-night stay on the stylish Hilton London Kensington, with each guest receiving a VIP card for Westfield London Shopping Centre, situated directly opposite the hotel. The VIP card entitles shoppers to offers and discounts of as much as 20% from over 80 stores and restaurants. Stylish mums-to-be can replenish on baby treats from stores including Bébé Bisou, Mamas & Papas and Atelier de Courcelles. Price depending on availability.

    Meanwhile, one of several luxury suites on the Grosvenor House Hotel on Park Lane have been transformed right into a five-star nursery for jet-setting babies. The hotel has teamed up with bespoke nursery designers Dragons of Walton Street and transformed a Premium Park View Suite right into a quintessentially English nursery, designed and tailored with a royal baby in mind. Dragons of Walton Street has a historic association with the Royal Family, with William and Harry, Beatrice and Eugenie all growing up in a Dragons nursery. Inspired by the suite’s idyllic views of Hyde Park and the hotel’s history, this latest creation is fitted with bespoke, hand crafted and painted furniture.  The pièce de résistance is a gorgeous dolls house toy cupboard hand painted to symbolize Grosvenor House’s signature architecture.

    Outside the capital, Cornwall’s Bedruthan Steps Hotel has a ‘Welcome to the World’ break, offering new mums and dads a helping hand through their first year of parenting. The package encourages new parents to deepen their bond with their new arrival through baby massage, swimming and yoga classes. The break includes workshops with psychologist Dr Sarah Mundy on some approaches to the challenges that new parents face. The hotel aims to take the pressures off you and preserve your every need – no use to fret about cooking, washing, cleaning or tidying up here. If you want a while out, the expert childcare team is handy to permit you to experience some ‘me’ time to walk the spectacular coast path, relax by the pool, have a Mama Mio massage treatment or spend quality time together with your partner.

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  • News: Boeing begins installing Dreamliner battery fix

    Boeing has begun replacing batteries on its fleet of grounded 787 Dreamliners following approval of the modified design from the Federal Aviation Authority.

    All 50 aircraft presently in service worldwide has been grounded since earlier this year following a chain of onboard incidents.

    Production of the aircraft has also been halted at Boeing worked to deal with safety concerns.

    All Nippon Airways, which operates 17 of the planes, the most important fleet on the planet, can have the batteries replaced on its aircraft first.

    The carrier must anticipate approval from various regulators before they are able to begin to fly the planes commercially.

    The FAA, which approved the battery design last week, has said that it’ll issue a last directive at the Dreamliner this week.

    The plane is the 1st on earth to apply the lithium-ion batteries, which might be lighter, hold more power and recharge more quickly.

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