Following the successful test and roll-out of a brand new single email inbox for hosted buyers at IMEX America last year, the IMEX Group is introducing a similar concept for all hosted buyers at IMEX in Frankfurt 21- 23rd May 2013. The new online tool works by amalgamating all exhibitor communications to a given buyer into an inbox at the IMEX website. Buyers receive a single daily email alert directing them to the net inbox which might be searched by keyword, exhibitor name and subject line. Appointments could be made directly from the messages inside the inbox. Concurrently the buyers’ diaries has been completely updated with a fresh new user-interface reducing the variety of clicks to make an appointment from 7 to three. On this way, email volumes are greatly...
Read More …