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Tag: competitive advantage

  • News: Europcar turns to KXEN’s infiniteInsight for predictive analytics

    KXEN, the leading provider of predictive analytics for business users, today announced that Europcar, the leader in car rental services in Europe, has purchased KXEN’s flagship product, InfiniteInsight®, to offer more targeted offers to its customer in addition to optimise insurance risk, fraud and operations using predictive analytics.

    “Our global view of the shopper is a strategic advantage for Europcar,” said Marie-Hélène Fagard, Group CIO at Europcar. “We expect to realize insight about our customers using KXEN.”

    During their evaluation of KXEN, Europcar was ready to demonstrate immediate value in two initial pilots:
    *  Luxury Cars – score customers according to their likelihood to hire a luxury vehicle and use the resulting list to prioritise targets in Neolane, their campaign management solution.
    *  Forecasting – accurately forecast demand for vehicles by rental stations and vehicle type.
    *  “We are desirous to unlock the price of KXEN across our business,” said Fagard. “We believe KXEN can let us create better targeted communications with our customers and optimize many aspects of our business.”
    *  “We’re pleased to partner with a market leader like Europcar,” said John Ball, CEO of KXEN. “We are committed to assist Europcar gain unparalleled insight about their customers and operations that may increase their competitive advantage within the car rental industry.”

  • News: Turkish Airlines places its biggest order ever with Airbus

    Turkish Airlines, the biggest airline in Turkey, has signed a freelance for as much as 117 A320 Family aircraft (25 A321ceo, 4 A320neo, 53 A321neo and options for 35 additional A321neo aircraft). This order is the biggest ever placed by a Turkish carrier. The engine selection should be made at a later date.

    “We are placing our biggest ever order with Airbus,” said Faruk Cizmecioglu, Chief Marketing Officer. “At Turkish Airlines our customers expect the only. The A320 Family with its economic benefits combined with superior cabin comfort will greatly contribute to fulfill our ambitious growth plans.”

    “We are delighted with this new order from Turkish Airlines, which takes us above 2,000 NEO orders in a little bit over two years after launch” said John Leahy, Airbus Chief Operating Officer, Customers. “This order confirms that the NEO is the cheapest and profitable solution for airlines with ambitious growth plans. The 15 per cent fuel saving and the widest cabin in its class give Turkish Airlines a huge competitive advantage.”

    Turkish Airlines already operates 75 A320 Family aircraft. The hot order may also help Turkish Airlines expand their short to medium-haul routes from their Istanbul hub, while the aircraft’s commonality with their existing Airbus fleet will generate additional cost-savings.

    Incorporating new engines and enormous Sharklet wing tip devices, the A320neo Family will deliver fuel savings of 15 percent. Similarly, the A320neo Family will provide a double-digit reduction in NOx emissions and reduced engine noise. The A320neo will enter into service from late 2015, followed by the A319neo and A321neo in 2016.

    More than 9,150 A320 Family aircraft were ordered and greater than 5,450 dropped at greater than 385 customers and operators worldwide reaffirming its position because the world’s best-selling single-aisle aircraft Family. The A320neo has over 95 percent airframe commonality making it a simple fit into existing fleets while offering as much as 500 nautical miles (950 kilometres) more range or two tonnes more payload at a given range.

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