Long-haul travel specialist Southall Travel has agreed a tremendous sports sponsorship manage IPL, the Indian Premier League, the pro league for Twenty20 cricket championship in India.
Broadcast daily on UK network’s ITV4 over 49 days, the IPL is likely one of the most spectacular sports tournaments on earth watched by millions of folk and featuring stars along with Sachin Tendulkar, Adam Gilchrist and England’s Eoin Morgan.
Southall Travel adverts should be shown on 15 second bumper adverts going into each live game.
Top Indian and international players participate in IPL and it’s considered to be the world’s showcase for Twenty20 cricket, a shorter format of cricket consisting only 20 overs per side
Jaymin Borkhatria, sales director of Southall Travel, said: “For cricket fans that is one of many biggest tournaments on the earth and it’s exciting and fun to look at for the entire family. It gives our brand high visibility everyday until the tournament ends on 16 May and asserts our position to our target market because the number 1 holiday firm for long-haul travel.”
“This sponsorship is a primary investment in building our brand as we continue to expand our business.”
Southall Travel already has a robust association with cricket following its sponsorship of the ICC World Twenty20 three years ago which was shown continue to exist Sky Sports.
Southall Travel specialises in worldwide flights and tailor-made travel arrangements. Its combination of unbeatable flight prices to all major long-haul destinations and primary class service has ensured the corporate has gained a name for providing a superb value.