Hilton Worldwide has revealed the level of its growth across Middle East and Africa with the disclosing of figures showing a 440 per cent increase to its pipeline from 2007 to offer day.
Reinforcing the company’s position because the pre-eminent international hospitality company inside the region, the information, which was taken from December 31st 2007 to March 31st 2013, sets out the company’s pipeline expansion in 2007 from 13 hotels with 3,570 rooms to today’s figure of nearly 60 properties, representing nearly 20,000 rooms that are now in development across MEA.
Commenting at the announcement, Rudi Jagersbacher, president, Hilton Worldwide, MEA, said: “The figures speak for themselves and obviously validate just how rapidly we’re expanding and, possibly more significant, just how important this region is to Hilton Worldwide.
“We were operating inside the Middle East for over 50 years and we’ve developed a singular insight into the varied and distinct requirements of the region and the desires of its visitors.
“I believe the appeal of our brands is underpinned by this deep understanding allowing us to deliver exceptional service standards, efficient operations and unwavering commitment to our partners, and the local communities wherein we operate.”
To meet the demands of the region’s hospitality requirements, Hilton Worldwide Middle East & Africa has developed quite a lot of brands to serve a broad cross component to traveller needs and preferences from luxury brands akin to Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts to full service brands including Hilton Hotels & Resorts and DoubleTree by Hilton and the mid-market hotel brand, Hilton Garden Inn.
Throughout 2013, Hilton Worldwide will continue its bold and determined expansion introducing two of its leading luxury brands, Conrad Dubai and Waldorf Astoria Ras Al Khaimah, into the UAE for the primary time.
In addition, the corporate increases its presence in Qatar and expects to open two DoubleTree by Hilton properties in Dubai.
“We are on target to double our Middle East & Africa portfolio in the next three years.
“We already boast the most important and most active hotel pipeline within the region and we’re working hard to implement strategies to recruit and train the thousands of latest staff members so we can be had to service this growth,” Jagersbacher added.
“Our plan for the following couple of years is to keep growing our presence and establish Hilton Worldwide because the leading hospitality brand within the region and become the number 1 choice for travellers and guests, owners and investors and, equally important, become valued members of the numerous local communities wherein we operate,” concluded Jagersbacher.