Best Holiday Lettings

Tag: international marketing

  • Abu Dhabi records sharp rise in visitor numbers

    Abu Dhabi has reported a 12 per cent rise within the choice of guests staying in its 145 hotels and hotel apartments for the primary half this year in comparison to the 1st six months of last year.

    Figures just released by Abu Dhabi Tourism & Culture Authority also show guests inside the emirate are staying longer and that there were significant increases in hotel occupancies and revenues.

    During the primary 1/2 this year some 1,333,339 guests checked into Abu Dhabi accommodation delivering 4,226,604 guest nights – an increase of 25 per cent on 2012.

    On average the guest stayed 3.17 nights – that’s up 12 per cent on last year, which translates into an occupancy rate of 71 per cent – again up eight per cent on 2012.

    “We on target and this heightened performance, despite significant increases in resort and hotel inventory, justifies our increased efforts in trade engagement and international marketing and promotion and the expanded product operators and investors have put into the destination,” said HE Mubarak Al Muhairi, director general, TCA Abu Dhabi.

    “We anticipate the momentum building within the second half the year which covers key happenings consisting of the Grand Prix, Abu Dhabi Art, the Al Ain Aerobatics Show, some of headline concerts on Yas Island and major sports including the FIFA U-17 World Cup and the Wake Park World Champonship Finals.

    “On the business events front we will watch for hosting the International Conference on Neurology and Epidemiology that is expected to be attended by upwards of 600 specialists in these fields and Abu Dhabi’s hosting, this December, of the Seatrade Middle East Cruise Forum.”

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  • Abu Dhabi hotel guests climb 12%

    Abu Dhabi has reported a 12% rise within the variety of guests staying in its 145 hotels and hotel apartments for the primary 1/2 this year when compared with the primary six months of last year.

    Figures just released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) also show that guests within the emirate are staying longer and that there were significant increases in hotel occupancies and revenues.

    During the primary 1/2 this year some 1,333,339 guests checked into Abu Dhabi accommodation delivering 4,226,604 guest nights – an increase of 25% on 2012. On average the guest stayed 3.17 nights – that is up 12% on last year, which translates into an occupancy rate of 71% – that is up 8% on 2012.

    “We on track and this heightened performance, despite significant increases in resort and hotel inventory, justifies our increased efforts in trade engagement and international marketing and promotion and the expanded product operators and investors have put into the destination,” said HE Mubarak Al Muhairi, Director General, TCA Abu Dhabi.

    “We anticipate the momentum building within the second half the year which covers key happenings resembling the Grand Prix, Abu Dhabi Art, the Al Ain Aerobatics Show, numerous headline concerts on Yas Island and major exercises including the FIFA U-17 World Cup and the Wake Park World Champonship Finals.

    “On the business events front we will sit up for hosting the International Conference on Neurology and Epidemiology that is expected to be attended by upwards of 600 specialists in these fields and Abu Dhabi’s hosting, this December, of the Seatrade Middle East Cruise Forum.”

    Year-to-date hotel revenues rose 16% to AED 2.7 billion (US $734 million) despite a slight fall-off of three% in average room rate to AED 447 (US $122). Food & beverage income continued to carry its own climbing 15% to AED 1 billion (US $287.5 million).

    Abu Dhabi’s strong performance was aided by a bumper June when guest arrivals rose 13%, guest nights increased 22%, revenues shot up by 13%, people stayed longer and occupancy increased by 6% to 65%.

    “We look going someway to breaking the cycle of major business dips in summer,” explained Al Muhairi. “And what’s really encouraging is that guests are staying longer – which implies our campaign to convince folks that there’s now way more to do and spot in Abu Dhabi, is taking hold. We’ve broken in the course of the three nights stay mark.”

    While domestic tourism continued to be the destination’s largest single catchment, India snatched the tip slot because the emirate’s largest overseas source market toppling the united kingdom into second place.

    Some 80,179 Indian nationals stayed in Abu Dhabi’s hotels from January until the tip of June a 22% rise on last year. They accounted for 334,238 guest nights -that’s up 43% on 2012 and stayed a mean of four.17 nights – a rise of 17%.

    “We are benefitting from increased destination awareness in India following the outlet a year ago of a dedicated promotions office there and likewise of increased air access from the rustic following Etihad Airways’ equity stake in Jet Airways and the move by the Indian carrier of its Middle East hub to Abu Dhabi,” explained Al Muhairi.

    During the primary six months 78,053 Britons stayed inside the emirate’s hotels – a 9% increase on last year. They delivered 362,690 room nights, which was up 21% and stayed for a standard of four.65 nights – 11% greater than last year.

    Germany came in because the third largest overseas market with 62,488 of its nationals staying – 27% up on last year. Germans accounted for 296,624 guest nights, that is an increase of 37% on 2012 and that they stayed, on average, 4.75 nights – that’s 8% up on last year.

    Russians are proving to be Abu Dhabi’s longest stayers checking in for a median of just over six nights – a six per cent increase on 2012. And more Russians are coming to the destination than ever before with 13,094 checking in through the first six months – a 46% increase on 2012 – and accounting for 79,750 guest nights.

  • Abu Dhabi hotel guests climb 12%

    Abu Dhabi has reported a 12% rise inside the choice of guests staying in its 145 hotels and hotel apartments for the primary 1/2 this year in comparison to the 1st six months of last year.

    Figures just released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) also show that guests within the emirate are staying longer and that there were significant increases in hotel occupancies and revenues.

    During the 1st 1/2 this year some 1,333,339 guests checked into Abu Dhabi accommodation delivering 4,226,604 guest nights – an increase of 25% on 2012. On average the guest stayed 3.17 nights – that’s up 12% on last year, which translates into an occupancy rate of 71% – that’s up 8% on 2012.

    “We on target and this heightened performance, despite significant increases in resort and hotel inventory, justifies our increased efforts in trade engagement and international marketing and promotion and the expanded product operators and investors have put into the destination,” said HE Mubarak Al Muhairi, Director General, TCA Abu Dhabi.

    “We anticipate the momentum building inside the second half the year which covers key happenings including the Grand Prix, Abu Dhabi Art, the Al Ain Aerobatics Show, some of headline concerts on Yas Island and major sporting activities including the FIFA U-17 World Cup and the Wake Park World Champonship Finals.

    “On the business events front we will look ahead to hosting the International Conference on Neurology and Epidemiology that’s expected to be attended by upwards of 600 specialists in these fields and Abu Dhabi’s hosting, this December, of the Seatrade Middle East Cruise Forum.”

    Year-to-date hotel revenues rose 16% to AED 2.7 billion (US $734 million) despite a slight fall-off of three% in average room rate to AED 447 (US $122). Food & beverage income continued to hang its own climbing 15% to AED 1 billion (US $287.5 million).

    Abu Dhabi’s strong performance was aided by a bumper June when guest arrivals rose 13%, guest nights increased 22%, revenues shot up by 13%, people stayed longer and occupancy increased by 6% to 65%.

    “We look going someway to breaking the cycle of major business dips in summer,” explained Al Muhairi. “And what’s really encouraging is that guests are staying longer – which means our campaign to convince those that there’s now even more to do and spot in Abu Dhabi, is taking hold. We’ve broken in the course of the three nights stay mark.”

    While domestic tourism continued to be the destination’s largest single catchment, India snatched the tip slot because the emirate’s largest overseas source market toppling the united kingdom into second place.

    Some 80,179 Indian nationals stayed in Abu Dhabi’s hotels from January until the top of June a 22% rise on last year. They accounted for 334,238 guest nights -that’s up 43% on 2012 and stayed a standard of four.17 nights – a rise of 17%.

    “We are benefitting from increased destination awareness in India following the hole a year ago of a dedicated promotions office there and likewise of increased air access from the rustic following Etihad Airways’ equity stake in Jet Airways and the move by the Indian carrier of its Middle East hub to Abu Dhabi,” explained Al Muhairi.

    During the primary six months 78,053 Britons stayed within the emirate’s hotels – a 9% increase on last year. They delivered 362,690 room nights, which was up 21% and stayed for a regular of four.65 nights – 11% greater than last year.

    Germany came in because the third largest overseas market with 62,488 of its nationals staying – 27% up on last year. Germans accounted for 296,624 guest nights, that’s an increase of 37% on 2012 and that they stayed, on average, 4.75 nights – that is 8% up on last year.

    Russians are proving to be Abu Dhabi’s longest stayers checking in for a typical of just over six nights – a six per cent increase on 2012. And more Russians are coming to the destination than ever before with 13,094 checking in in the course of the first six months – a 46% increase on 2012 – and accounting for 79,750 guest nights.

  • News: Leisure traffic boosts Eurostar revenues

    Eurostar has reported an encouraging begin to the year with growth in sales revenues in the course of the first three months of the year.  In comparison to an identical period in 2012, sales revenues grew by 1% to £213 million (£211 million Q1 2012), while passenger numbers remained stable year-on-year at 2.23 million (2.24 million Q1 2012).

    The ongoing economic uncertainty throughout Europe continues to persuade business travel patterns particularly as many organisations maintain an in depth eye on corporate travel budgets.  However, even with a protracted period of unseasonably cold and winter the ongoing resilience of Eurostar’s leisure travel market has helped deliver the cast performance in Q1.

    Nicolas Petrovic, Chief Executive of Eurostar, said: “This is an encouraging begin to the year regardless of the challenges posed by both the economy and the elements. 

    “Our sales revenues have grown during 1 / 4 which saw heavy snowfalls and a few of the coldest temperatures on record inside the South of britain and northerly France. 

    “This quarter’s performance is testament to our enduring popularity with regular and primary time travellers alike.” Added Petrovic.

    Supporting the delivery of a superb performance over the primary three months of the year, multiple marketing initiatives both domestically and internationally have helped underpin the expansion in sales revenues.

    In January, Eurostar ran its most successful consumer promotion ever with 150,000 seats available from only £59 return for travel between London and Paris, Brussels or Lille.  Over the process the promotion sales exceeded even those made in the course of the ash cloud disruption in 2010, previously Eurostar’s strongest ever booking period.

    Similarly, an ongoing think about international marketing campaigns has delivered impressive growth in both passenger numbers and sales revenues for travel originating outside the european.  Within the first three months of the year non-EU originated sales revenues grew 10% while passenger numbers increased by 8% in comparison to the identical period in 2012. 

    Reflecting the increasing strategic importance of Eurostar’s website as a right away sales channel for passengers originating outside the european, total sales revenues generated via online bookings in Eurostar’s largest international market, the us, have shown particularly strong growth within the first three months of the year, up 20%.

    Further demonstrating its ongoing commitment to investment around the business, Eurostar recently took the wraps off its trendy consumer facing website.  This can be a central component of Eurostar’s ambitious growth plans and has transformed the shopper experience when booking online. 

    The new website simplifies and accelerates the booking process and because launch has reduced the typical period of time taken to book a ticket by greater than 40% from eight minutes to four and a half minutes.

    The launch marks the primary stage of an important investment by Eurostar in digital technology as a way to see a raft of latest features added to the location over the arrival months.

    Nicolas Petrovic continued: “The transformation of eurostar.com is a part of a much broader investment in our business designed to make certain we continue to supply our customers the absolute best end-to-end travel experience.  Along with this investment in our ‘virtual shop-window’, our £700m programme of investment in our fleet of trains which encompasses the refurbishment of the present Eurostar fleet and the acquisition of 10 new trains is progressing well.”