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  • UNWTO reveals steady increase in global tourism spending

    Receipts from international tourism in destinations world wide grew by four per cent in 2012, reaching US$1,075 billion, figures from the UNWTO reveal.

    This growth is the same as the four per cent increase in international tourist arrivals, which reached 1,035 million in 2012.

    An additional US$ 219 billion was recorded in receipts from international passenger transport, bringing total exports generated by international tourism in 2012 to US$1.3 trillion.

    According to the newest UNWTO World Tourism Barometer, international tourism receipts hit a brand new record in 2012, reaching an estimated US$1,075 billion worldwide, up four per cent in real terms, from US$ 1042 billion in 2011.

    “It is encouraging to peer that the expansion in international tourist arrivals was equalled by a comparable increase in spending even with continued economic challenges” said UNWTO secretary general, Taleb Rifai.

    “Considering that tourism is a key export for plenty of economies all over the world, this result’s excellent news because it provides foreign reserves to destinations, and contributes to job creation in tourism in addition to in related economic sectors,” he added.

    By regions, the Americas (up seven per cent) recorded the most important increase in receipts, followed by Asia and the Pacific (up six per cent), Africa (up five per cent) and Europe (up two per cent).

    Receipts inside the Middle East were still down (down per cent); yet report a gradual improvement in comparison with the decline recorded in 2011.

    In absolute values, Europe saw US$ 457 billion in tourism earnings, similar to 43 per cent of the world’s total tourism receipts, the biggest share by region.

    The top ten ranking of destinations by receipts remained virtually unchanged in 2012, with the usa, Spain, France, China and Italy leading, followed by Macau (China), Germany, Uk, Hong Kong (China) and Australia.

  • International tourism receipts grew by 4% in 2012

    Receipts from international tourism in destinations around the globe grew by 4% in 2012 reaching US$ 1075 billion. This growth is the same as the 4% increase in international tourist arrivals which reached 1035 million in 2012. An extra US$ 219 billion was recorded in receipts from international passenger transport, bringing total exports generated by international tourism in 2012 to US$ 1.3 trillion.

    According to the most recent UNWTO World Tourism Barometer, international tourism receipts hit a brand new record in 2012, reaching an estimated US$ 1075 billion (euro 837 billion) worldwide, up 4% in real terms, from US$ 1042 billion (euro 749 billion) in 2011.

    “It is encouraging to look that the expansion in international tourist arrivals was equalled by a comparable increase in spending regardless of continued economic challenges” said UNWTO Secretary-General, Taleb Rifai. “Considering that tourism is a key export for lots of economies around the globe, this result’s excellent news because it provides foreign reserves to destinations, and contributes to job creation in tourism in addition to in related economic sectors” he added.

    By regions, the Americas (+7%) recorded the most important increase in receipts, followed by Asia and the Pacific (+6%), Africa (+5%) and Europe (2%). Receipts inside the Middle East were still down (-2%); yet report a gentle improvement when compared with the decline recorded in 2011.

    In absolute values, Europe saw US$ 457 billion in tourism earnings (euro 356 bn) comparable to 43% of the world’s total tourism receipts, the biggest share by region. Destinations in Asia and the Pacific (US$ 323 billion or euro 251 bn) account for 30% of international tourism receipts and the Americas (US$ 215 billion or euro 167 bn) for 20%. Within the Middle East (4% share) total tourism receipts reached US$ 47 billion (euro 36 bn) and in Africa (3% share) US$ 34 billion (euro 26 bn).

    Except for international tourism receipts (the travel item within the Balance of Payments), tourism also generates export earnings through international passenger transport. The latter amounted to an estimated US$ 219 billion in 2012, bringing total receipts generated by international tourism to US$ 1.3 trillion, or US$ 3.5 billion an afternoon on average.

    International tourism (travel and passenger transport) accounts for 30% of the world’s exports of services and six% of overall exports of products and services. As a world export category, tourism ranks fifth after fuels, chemicals, food and automotive products, while ranking first in lots of developing countries.

    Healthy growth in both advanced and emerging economy destinations

    The top 10 ranking of destinations by receipts remained virtually unchanged in 2012, with america, Spain, France, China and Italy leading, followed by Macau (China), Germany, Uk, Hong Kong (China) and Australia.

    A choice of the more mature destinations a number of the world’s top 10 earners showed remarkable results: the us (+11%), France (+7%), Germany (+6%), the uk (+5%) and Hong Kong (China) (+14%). Other advanced economy destinations with growth rates of 10% or above include Sweden (+17%), Japan (+33%), the Republic of Korea (+14%) and Finland (+16%).

    Among the emerging economy destinations highest receipts growth was reported by Thailand (+25%), India (+22%), Poland (+13%), South Africa (+18%), Egypt (+14%), Vietnam (+18%) and Ukraine (+13%).

  • China – the hot number 1 tourism source market on this planet

    China’s expenditure on travel abroad reached US$102 billion in 2012, making it the primary tourism source market on earth when it comes to spending. Other emerging markets in addition to most conventional tourism source markets also showed positive ends in 2012.

    Over the past decade China was, and still is, by far the fastest-growing tourism source market on this planet. Owing to rapid urbanization, rising disposable incomes and relaxation of restrictions on foreign travel, the quantity of international trips by Chinese travelers has grown from 10 million in 2000 to 83 million in 2012. Expenditure by Chinese tourists abroad has also increased almost eightfold since 2000. Boosted by an appreciating Chinese currency, Chinese travelers spent a record US$102 billion in international tourism in 2012, a 40% jump from 2011 when it amounted to US$73 billion.

    With this sustained growth, China has become the most important spender in international tourism globally in 2012. In 2005, China ranked seventh in international tourism expenditure, and has since successively overtaken Italy, Japan, France, and the uk. With the 2012 surge, China leaped to first place, surpassing both top spender Germany and second largest spender Usa (both with reference to US$84 billion in 2012).

    Some of the opposite emerging markets have also increased their share of worldwide tourism spending during the last decade. Many of the world’s top 10 source markets by expenditure, the Russian Federation saw a rise of 32% in 2012, to US$43 billion, bringing it from the 7th to 5th place within the ranking of international tourism spending. Worth mentioning beyond the pinnacle 10 is Brazil, with an expenditure of US$22 billion in 2012, moving to 12th place up from 29th place in 2005.

    “Emerging economies continue to guide growth in tourism demand,” said UNWTO Secretary General, Taleb Rifai. “The impressive growth of tourism expenditure from China and Russia reflects the entry into the tourism market of a growing middle class from these countries, surely continue to vary the map of worldwide tourism,” he added.

    Although the very best growth rates in expenditure abroad came from emerging economies, key traditional source markets, usually growing at a slower pace, also posted positive results. Spending on travel abroad from Germany and america grew by 6% each. Spending from the united kingdom (US$52 billion) grew by 4% and the rustic retained its 4th place within the list of major source markets. Expenditure by Canada grew by 7%, while both Australia and Japan grew by 3%. Then again, France (-6%) and Italy (-1%) were the only real markets inside the top 10 to record a decline in international tourism spending.

    Full data on international tourism expenditure and receipts could be published within the forthcoming issue of the UNWTO World Tourism Barometer, to be released end of April.

  • ITB Berlin 2013: Cape Town Tourism within the spotlight at ITB

    December 2012 marked the only billionth international tourism arrival globally and competition between destinations is more fierce than ever. Staying relevant by maintaining with future trends is a key focus at this year’s ITB tourism trade event in Berlin, set to attract some 170,000 visitors between March 6-10, 2013. As in previous years, Cape Town Tourism and Wesgro are representing the region’s tourism industry at ITB.

    As portion of ITB’s strong specialize in etravel, Cape Town Tourism CEO, Mariette du Toit-Helmbold (pictured), is presenting a conversation called “How Tourism Boards Work With Social Media, Local Citizens And Travel Bloggers To inform The tale Of A Destination” on March 9.

    The talk follows a year where Cape Town Tourism caught the notice of world tourism trend watchers through its #LoveCapeTown social media campaign. The campaign included an iambassador campaign that saw the DMO bringing respected international bloggers to Cape Town to experience the destination first hand. The main factor that differentiated the campaign is that Cape Town’s twitter community felt a swelling of pride about their town and engaged heavily with the visiting e-journos about what to do and spot during their stay.

    The #loveCapeTown program has since been included in a White Paper on travel blogging and used for example internationally on how DMOs can work with travel bloggers. Plans are afoot to continue the #loveCapeTown campaign during 2013, at the side of South African Tourism and a set of international and native bloggers. Most significantly the tag is now component of the social media lingua franca when regarding Cape Town.

    In addition to the strong take care of social media and digital marketing, Cape Town Tourism is (along side Blue Yonder, India) a co-partner of ITB’s Responsible Tourism program and could feature as a part of their CSR day program on March 7. Up for discussion may be the need for tourist interactions with local communities and problems surrounding water shortages and rising energy costs.

    Councillor Grant Pascoe, Mayoral Committee Member for Tourism, Events and Marketing on the City of Cape Town, says: “The City of Cape Town is driving responsible tourism with the support of industry players like Cape Town Tourism. The purpose is to go from pockets of excellence to a complete destination approach.

    “This means the adaption of RT principles as a core way of doing business – not just by a specific group of responsible operators but by the complete tourism industry. The Responsible Tourism Pilot Project is an example of the way the responsible tourism principles were adopted on a large scale by the industry.” Added Grant.

    Speaking at the broader objectives in their visit to ITB, Du Toit-Helmbold said: “Our key challenge within the industry is to stimulate jobs and investment by eliminating barriers to travel reminiscent of visa restrictions, taxation, and outmoded infrastructure systems. i’m confident that these issues shall be addressed at Europe’s premier travel trade fair – ITB Berlin. It’s the key place to be told about new trends, market developments, and to deepen existing business relations.”

  • Cape Town Tourism within the spotlight at ITB

    December 2012 marked the only billionth international tourism arrival globally and competition between destinations is more fierce than ever. Staying relevant by maintaining with future trends is a key focus at this year’s ITB tourism trade exhibition in Berlin, set to attract some 170,000 visitors between March 6-10, 2013. As in previous years, Cape Town Tourism and Wesgro are representing the region’s tourism industry at ITB.

    As portion of ITB’s strong cope with etravel, Cape Town Tourism CEO, Mariette du Toit-Helmbold (pictured), is presenting a conversation called “How Tourism Boards Work With Social Media, Local Citizens And Travel Bloggers To inform The tale Of A Destination” on March 9.

    The talk follows a year by which Cape Town Tourism caught the notice of world tourism trend watchers through its #LoveCapeTown social media campaign. The campaign included an iambassador campaign that saw the DMO bringing respected international bloggers to Cape Town to experience the destination first hand. The main factor that differentiated the campaign is that Cape Town’s twitter community felt a swelling of pride about their town and engaged heavily with the visiting e-journos about what to do and notice during their stay.

    The #loveCapeTown program has since been included in a White Paper on travel blogging and used for instance internationally on how DMOs can work with travel bloggers. Plans are afoot to continue the #loveCapeTown campaign during 2013, along with South African Tourism and a gaggle of international and native bloggers. Most significantly the tag is now a part of the social media lingua franca when pertaining to Cape Town.

    In addition to the strong specialize in social media and digital marketing, Cape Town Tourism is (at the side of Blue Yonder, India) a co-partner of ITB’s Responsible Tourism program and could feature as portion of their CSR day program on March 7. Up for discussion stands out as the need for tourist interactions with local communities and problems surrounding water shortages and rising energy costs.

    Councillor Grant Pascoe, Mayoral Committee Member for Tourism, Events and Marketing on the City of Cape Town, says: “The City of Cape Town is driving responsible tourism with the support of industry players like Cape Town Tourism. The purpose is to maneuver from pockets of excellence to a complete destination approach.

    “This means the adaption of RT principles as a core way of doing business – not just by a chosen group of responsible operators but by all of the tourism industry. The Responsible Tourism Pilot Project is an example of ways the responsible tourism principles were adopted on a large scale by the industry.” Added Grant.

    Speaking at the broader objectives in their visit to ITB, Du Toit-Helmbold said: “Our key challenge within the industry is to stimulate jobs and investment by eliminating barriers to travel resembling visa restrictions, taxation, and outmoded infrastructure systems. i’m confident that these issues could be addressed at Europe’s premier travel trade fair – ITB Berlin. It’s the key place to benefit about new trends, market developments, and to deepen existing business relations.”