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Tag: international visitors

  • Tourism partnership aims to draw an additional 9 million visitors a year

    Maria Miller today launched a tourism partnership strategy for Britain which demands the travel industry and the govt, along with key private and non-private sector bodies, to unite behind an extended-term ambition for growth that might see Britain welcome 40 million overseas visitors by 2020, spending £31.5 billion and supporting an extra 200,000 jobs around the country.

    Tourism is an industry that already employs 2.6 million people a year – supporting one in twelve jobs within the UK. Ago two years a 3rd of all new jobs created were in tourism. And tourism offers jobs across all skills levels and age ranges, particularly offering opportunities for youngsters – 40% of these employed in tourism are under 40.

    International tourism is already an industry at which Britain competes well. Last year Britain welcomed 31 million international visitors who spent £18.6 billion – a record amount. The purpose of this partnership strategy is to deliver an extra 29% growth in visits by 2020, that increase would deliver an extra £8.7 billion in currency exchange earnings (real terms).

    The growth strategy is built around four key objectives:

    *  building on Britain’s improved international image
    *  increasing engagement with the travel trade
    *  broadening the product range on offer for inbound tourists
    *  making it easier to get to Britain.

    VisitBritain’s GREAT activity for 2013/14 will seek to preserve the attention and image boost created by London 2012. The campaign will target strongly performing growth markets, Brazil, China, India and the Gulf at the side of established markets USA, France and Germany.

    Over the last two years, VisitBritain’s marketing programme has directly contributed £900 million to the united kingdom tourism industry, a return on investment of 18 to one. VisitBritain has to date secured £24 million in match-funding from the non-public sector, doubling the govt. investment.

    And today VisitBritain is announcing a £2 million, two-year partnership with Emirates to advertise Britain overseas. The deal will include a mixture of selling in kind and cash payments. Emirates cover an infinite network of routes and destinations across South East Asia, Australia, India and the GCC and offer regional gateways across Britain.

    The GCC region now signifies great potential for inbound visits to Britain. By 2016 we forecast that 700,000 visitors could be welcomed representing a 32% increase. As component of the expansion strategy the organisation announces its new regional hub in Dubai in order to enable it to succeed in around the GCC including Dubai, Abu Dhabi, Riyadh, Jeddah, Kuwait City and Qatar.

    VisitBritain – that’s already on the forefront of partnership working – will analyze creative ways that existing resources, platforms and promotional material can be utilized by other organisations. This is often expected to incorporate private sector partners and public diplomacy teams in source markets similar to Mexico and South Korea.

    Reflecting the responses from the consultation, the tactic reiterates the significance of commercial tourism and the ability of major events to extend visitor numbers, VisitBritain will build at the work already being conducted on this area – particularly in supporting major event bids, and using its overseas network to present key insights and trade engagement.

    Maria Miller MP, Secretary of State for Culture, Media and Sport said: “Tourism is central to the Government’s economic growth strategy. It’s worth £115 billion to our economy a year and we have to ensure we retain a competitive edge and may compete with other destinations around the globe. With the nice campaign we’re selling the suitable of england, building on strengths to enhance tourism income right around the country.”

    Chairman of VisitBritain, Christopher Rodrigues added: “There are few British industries as strong as travel and tourism, and few have such growth potential. The success of our travel industry not just helps the economy, but is essential to Britain’s image and its trading power all over. There’s no better time for us to capitalise at the increased interest there’s in coming here and deliver a Golden Legacy for Britain.”

    President of Emirates airline, Tim Clark, commented at the partnership: “Emirates’ partnership with VisitBritain underlines our commitment to supporting inbound tourism into the rustic. Emirates injects over £368 million once a year into the local economies of the six gateways we operate from and in 2012, we carried almost 1.8 million visitors into the united kingdom, so this partnership is a natural extension of bolstering the benefit of our Dubai hub to seamlessly connect travellers from South East Asia, Australia, India and the center East to world-renowned attractions in Britain.”

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  • New tourism strategy from VisitBritain

    Culture Secretary Maria Miller today launched a tourism partnership strategy for Britain which demands the travel industry and the govt, consisting of key private and non-private sector bodies, to unite behind a protracted-term ambition for growth that may see Britain welcome 40 million overseas visitors by 2020, spending £31.5 billion and supporting another 200,000 jobs around the country.

    Tourism is an industry that already employs 2.6 million people a year – supporting one in twelve jobs within the UK.

    In the past two years a 3rd of all new jobs created were in tourism.

    And tourism offers jobs across all skills levels and age ranges, particularly offering opportunities for teenagers – 40 per cent of these employed in tourism are under 40.

    International tourism is already an industry at which Britain competes well. 

    Last year Britain welcomed 31 million international visitors who spent £18.6 billion – a record amount.

    The aim of this partnership strategy is to deliver an additional 29 per cent growth in visits by 2020, that increase would deliver an extra £8.7 billion in foreign currency echange earnings.

    The growth strategy is built around four key objectives:

    • Building on Britain’s improved international image.
    • Increasing engagement with the travel trade.
    • Broadening the product range on offer for inbound tourists.
    • Making it easier to get to Britain.

    VisitBritain’s GREAT activity for 2013/14 will seek to keep up the attention and image boost created by London 2012.

    The campaign will target strongly performing growth markets, Brazil, China, India and the Gulf together with established markets USA, France and Germany.

    Over the last two years, VisitBritain’s marketing programme has directly contributed £900 million to the united kingdom tourism industry, a return on investment of 18 to at least one.

    VisitBritain has up to now secured £24 million in match-funding from the non-public sector, doubling the govt. investment.

    Emirates

    And today VisitBritain is announcing a £2 million, two-year partnership with Emirates to advertise Britain overseas.

    The deal will include a mixture of promoting in kind and cash payments.

    Emirates cover a limiteless network of routes and destinations across South East Asia, Australia, India and the GCC and offer regional gateways across Britain.

    The GCC region now signifies great potential for inbound visits to Britain.

    By 2016 we forecast that 700,000 visitors can be welcomed representing a 32 per cent increase.

    As portion of the expansion strategy the organisation announces its new regional hub in Dubai as a way to enable it to arrive around the GCC including Dubai, Abu Dhabi, Riyadh, Jeddah, Kuwait City and Qatar.

    VisitBritain – that is already on the forefront of partnership working – will take a look at creative ways that existing resources, platforms and promotional material may be used by other organisations.

    This is predicted to incorporate private sector partners and public diplomacy teams in source markets reminiscent of Mexico and South Korea.

    Reflecting the responses from the consultation, the method reiterates the significance of commercial tourism and the facility of major events to extend visitor numbers, VisitBritain will build at the work already being executed on this area – particularly in supporting major event bids, and using its overseas network to supply key insights and trade engagement.

    Miller said: “Tourism is central to the Government’s economic growth strategy.

    “It’s worth £115 billion to our economy a year and we have to ensure we retain a competitive edge and might compete with other destinations around the globe.

    “With the good campaign we’re selling the simplest of england, building on strengths to spice up tourism income right around the country.”

  • News: Brand USA teams with ESPN to advertise American sports

    Brand USA, the tourism marketing body for the usa of America, has teamed up with ESPN to supply a web-based sports calendar that is now survive the patron website, DiscoverAmerica.com.

    Housed on a brand new specific sports page, the calendar gives users the chance to appreciate which cities are hosting which US physical games and teams for you to plan their holidays accordingly and experience the various unique and passionate US sporting culture.

    The easy-to-use tool provides background information at the teams, in addition to detail about each game and offers relevant news, training and scouting updates.

    Brand USA aims to teach and encourage more international visitors to the us by showcasing the precise that American sport and recreation ought to offer.

    The campaign highlights the variety of sporting experiences available inside the United states in a fresh and unexpected light, inviting visitors to “Discover this land, like never before”.

    Kristin Nichols, associate director, advertising sales, ESPN – Europe, Middle East & Africa said: “Sport is both a worldwide and native institution.

    “The competition and cultural bond of sport is shared around the globe, but individual sports, games, traditions
    and teams make up different parts of every country’s cultural fabric.

    “This campaign highlights for the world’s fans the truly distinctive sporting culture of america, and the launch of this calendar lets them create one-of-a-kind trips to experience and share in that.”

  • Hotels.com lanches HPI report

    According to the newest Hotels.com© Hotel Price Index™ (HPI®),  a biannual report in line with actual prices paid in 2012 compared with 2011, UK travellers faced price hikes in over 1/2 the international destinations in 2012, despite a powerful Pound Sterling. Of the 116 cities included within the report, prices were up in 63, flat in six and down in 47. Hotel rates overseas now look set to rise higher in 2013 because the Pound is weakened by the strengthening Euro and US Dollar, and the downgrading of the country’s AAA credit standing by ratings agency Moody’s.

    However, UK travellers found money went further in lots of major European cities in 2012, because the Euro Crisis caused prices to fall. Athens suffered the largest drop, with prices paid down by 10% to £72, with visitors get rid of by protests across Greece. Italy, which entered its fourth recession since 2001 last year, saw hotel rates within the capital of Rome fall by 9% to a standard of £106 per night. With the Spanish economy shrinking by 1.4% in 2012, prices in Madrid fell by 8%, with UK travellers spending a normal of £82 per night to remain in Spain’s capital city. The Netherlands also saw prices fall, with prices inside the capital city of Amsterdam dropping by 8% to £106, because the country entered its third recession since 2009.

    Hotel prices in London also dropped for domestic travellers, despite the summer of celebrations. With many Brits choosing to monitor the Diamond Jubilee celebrations and Games at home and international visitors staying away as a result of concerns over inflated hotel prices and transport problems,  UK travellers paid 7% less to remain inside the capital in 2012 at a normal £110 per night.

    The USA was one of many big winners within the 2012 HPI, with UK travellers paying more in all 15 US destinations included within the report. The west coast saw one of the vital biggest rises, with prices in San Francisco growing by 20% to a regular of £136. Seattle and La both reached £125 following respective increases of 14% and 13%. Elsewhere, big rises were seen in Orlando, where prices gained 18% to £73, and New Orleans where the common price per night rose to £106, up by 16% on 2011.

    Looking around the globe, 2012’s biggest riser was Sharm el-Sheikh, where prices were up by 34% to £92 as travellers’ confidence within the Middle East returned following the Arab Spring turmoil in 2011. Dubai was another big winner in 2012, with prices rising by 14% to £137, driven by high occupancy rates inside the region’s most well known destination. However, the picture in Egypt’s capital was less than rosy though with the average price paid falling by 7% to £98 per night.

    Australia delivered some of the biggest price increases in 2012. Average prices in Perth shot up by 22%, the second highest rise in the HPI, – as the country’s mining boom and the resulting increase in business traffic forced up hotel prices. Healthy rises were also seen in Sydney, where prices jumped up by 8% to £128 per night and Melbourne, where prices hit £106, up by 7% on 2011.

    Some of the biggest rises in Latin America were seen in Rio de Janeiro where UK travellers paid 13% more, as the average price per night rose to £177, driven up by increased demand from both business and leisure travellers and the country’s booming economy. With Rio playing host to the World Cup next year and the 2016 Olympics, the city looks set to attract even more tourists in the years ahead. But the impact of increased demand on hotel rates may be offset by an increase in supply as the city adds 25,000 extra hotel rooms over the next three years to meet demand during the 2016 Games, meaning that travellers will continue to find good value.

    In Asia, a number of the biggest increases were seen in Japan, as visitors returned following the 2011 earthquake, tsunami and nuclear emergency. Kyoto led the manner with prices up by 16% to £105. Prices in Osaka were up 14% to £74 and up 6% in Tokyo to £109 per night. However, Asia’s biggest riser was Siem Reap, gateway to Cambodia’s Angkor region, which saw prices climb 17% to £51 per night.

    Nigel Pocklington of Hotels.com said: “While the Eurozone crisis translated into better value city breaks for UK travellers in 2012, the Euro’s growing strength against the Pound could drive up UK prices this year. Although a weakening Pound is bad news for British holidaymakers eager to travel abroad, the UK’s travel industry will welcome the scoop. A weaker Pound will make the rustic more appealing to overseas visitors, while boosting the variety of Brits holidaying at home. With British designer goods effectively ‘on offer’, we’re hoping to peer more visitors coming to the united kingdom from the center East, Brazil, Japan and China in 2013, providing relief for the nation’s high streets.

  • Brand USA teams with ESPN to advertise American sports

    Brand USA, the tourism marketing body for america of America, has teamed up with ESPN to supply an internet sports calendar that is now live to tell the tale the buyer website, DiscoverAmerica.com.

    Housed on a brand new specific sports page, the calendar gives users the chance to know which cities are hosting which US physical activities and teams to allow them to plan their holidays accordingly and experience one of the unique and passionate US sporting culture.

    The easy-to-use tool provides background information at the teams, in addition to detail about each game and gives relevant news, training and scouting updates.

    Brand USA aims to coach and encourage more international visitors to america by showcasing the only that American sport and recreation must offer.

    The campaign highlights the variety of sporting experiences available within the United states in a fresh and unexpected light, inviting visitors to “Discover this land, like never before”.

    Kristin Nichols, associate director, advertising sales, ESPN – Europe, Middle East & Africa said: “Sport is both a worldwide and native institution.

    “The competition and cultural bond of sport is shared all over, but individual sports, games, traditions
    and teams make up different parts of every country’s cultural fabric.

    “This campaign highlights for the world’s fans the truly distinctive sporting culture of the U.S., and the launch of this calendar lets them create one-of-a-kind trips to experience and share in that.”