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Tag: marketing organisation

  • Brand USA seals global cope with STA Travel

    Brand USA and STA Travel have signed a world deal worth $4million over the following two years to advertise america to the youth travel market.

    This is the primary time that Brand USA, the official tourism marketing organisation for the us of America, has launched into a dedicated youth campaign.

    The USA is already a key destination for STA Travel, the world’s leading student and youth tour operator for 18 to 35 year-olds, nevertheless it is aiming to increased sales to the us by 30 per cent over the 2 year period.

    The campaign has launched within the UK, Northern and Central Europe, Asia, Australasia and South Africa with a contest for 3 winners to every win a road trip to the us.

    The winners may be joined by a qualified film crew that will gain exciting and experiential footage which might be placed online.

    The aim is to get under the outside of America and look for what makes the us a singular destination to the youth traveller to allow them to discover this land like never before.

    The campaign will largely be driven online across plenty of social media and digital platforms, across college campus activity and throughout STA Travel global retail stores.

    STA Travel chief executive, John Constable, said: “We are delighted to be working which includes Brand USA in this ambitious campaign.

    “We’ve seen the recognition and insist for america grow exponentially during the last five years and spot this as a chance to carve out a special proposition about USA to the youth audience.

    “Brand USA couldn’t have come at a smarter time; the us has needed a consolidated marketing approach for a while and we’re very concerned with working together to advertise a totally special landscape.”

    Brand USA is the general public-private partnership answerable for promoting the U.S. as a premier travel destination and communicating US entry/exit policies and procedures.

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  • Brand USA seals global manage STA Travel

    BRAND USA and STA Travel have signed a worldwide deal worth $4million over the subsequent two years to advertise the us to the youth travel market.

    This is the 1st time that Brand USA, the official tourism marketing organisation for the us of America, has launched into a dedicated youth campaign. The us is already a key destination for STA Travel, the world’s leading student and youth tour operator for 18 to 35 year-olds, but it surely is aiming to increased sales to the us by 30 per cent over the 2 year period.

    The campaign has launched inside the UK, Northern and Central Europe, Asia, Australasia and South Africa, with a contest for 3 winners to every win a road trip to america, housed at www.statravel.co.uk/usa-destination-guide.htm. The winners might be joined by a pro film crew to be able to gain exciting and experiential footage that may be placed online. The purpose is to get under the outside of America and seek for what makes the united states a special destination to the youth traveler in an effort to discover this land like never before.

    The campaign will largely be driven online across quite a few social media and digital platforms, across college campus activity and throughout STA Travel global retail stores.

    STA Travel chief executive John Constable said: “We are delighted to be working at the side of Brand USA in this ambitious campaign. We’ve seen the recognition and insist for the united states grow exponentially during the last five years and notice this as a chance to carve out a novel proposition about USA to the youth audience.

    “Brand USA couldn’t have come at a smarter time; america has needed a consolidated marketing approach for it slow and we’re very eager about working together to advertise an extremely special landscape.”

    Brand USA chief executive Chris Thompson said: “We are excited to be working with STA Travel on our inaugural Brand USA youth campaign. The youth market is a crucial target for the us as a travel destination; those travellers who visit us now will in future become our repeat visitors, returning to the united states year after year. We work flat out with our Partners to make sure Brand USA reaches a large and various audience and we are hoping that through this partnership the youth market will enjoy discovering this land, like never before.”

    Brand USA is the general public-private partnership answerable for promoting america as a premier travel destination and communicating U.S. entry/exit policies and procedures. Established by the Travel Promotion Act in 2010, the organisation’s mission is to extend international visitation to the us while working in partnership with the travel industry to maximize the commercial and social benefits of travel. These benefits include creating jobs necessary to the economy and fostering understanding between people and cultures. For industry or partner information regarding Brand USA, visit www.TheBrandUSA.com. For info about travel to and across the U.s., please visit Brand USA’s consumer website at www.DiscoverAmerica.com.

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  • Brand USA announces new agent training platform

    Brand USA, the official tourism marketing organisation for the usa of America, today announced the launch of a brand new online agent training program for the united kingdom and Ireland. The us Discovery Program is a web learning tool to enable the travel industry within the UK and Ireland to sell this land like never before.

    Housed at www.USADiscoveryProgram.co.uk, agents can find straightforward information on regions and U.S. states and territories, in addition to experiences and holiday themes to produce an holistic overview of america as a destination and to enable cross-selling on all aspects of sales to the usa of America.

    Agents can take interactive quizzes to become USA Specialists, and receive award badges as a recognised qualification of experience. The united states Discovery Program aims to assist agents learn more in regards to the USA as a vacation destination, both by way of this vast and sundry country and it’s regions, states and territories, in addition to specialist holiday experiences, resembling winter sport, fly-drive and family holidays.

    The online learning environment allows agents complete flexibility during the course, learning of their own time, at their very own pace. There are five regional tests that should be completed before moving onto the specialist modules, that are more experience based. It’s miles when agents pass these quizzes that they become a USA Specialist, akin to a USA Fly-Drive Specialist or a USA Great Outdoors Specialist. This system has launched with three Specialist experience modules – Big City Buzz, the good Outdoors and Winter Sports; over the arrival months further modules, including Foods and drinks, Music/Heritage/Culture, Fly-Drive, Coastal Escapes and Family can be added.

    The social side of the innovative platform may also be of benefit to agents. The us Discovery Program’s social functionality integrates with Facebook and Twitter, in addition to being an internet forum where agents can become portion of a community, sharing knowledge, asking questions and interacting with their peers. Members may also be in a position to enjoy exclusive live events and webinars with partners direct from the united states. From video training sessions to live Q&As, there’ll always be something new to guarantee agents are kept up-to-the-minute with the newest from the us of America. Other perks of this system for agents include receiving invitations to wait exclusive events, roadshows and chances to take part in familiarisation trips to the us, which includes the logo USA Megafam.

    Through this system, Brand USA aims to elevate awareness of the united states to frontline staff and to focus on the variety of holiday experiences, ensuring America is top of mind when speaking with customers. Brand USA’s objective in-market is to rekindle the holidaymakers’ love affair with America – reclaiming the USA’s share of the market and positioning the rustic as a various destination with near limitless experiences still to be explored. By highlighting the rustic as a fresh and unexpected destination, with welcoming and friendly locals, Brand USA’s intention is to advertise the U.S. because the world’s leading tourism destination for UK and Irish visitors.

    “We are incredibly excited to be launching this innovative and interactive online training course. We are hoping america Discovery Program will provide agents with the data and talents had to sell america more effectively to their customers,” said Chris Thompson, President and CEO, Brand USA. “By making a platform that enables Brand USA to talk on to the agents we are hoping to provide them a voice to deliver feedback on what they might find useful in future modules. This ever-evolving and developing program has vast opportunities for both agents and U.S. partners to have interaction, and we glance forward to working with them to supply the support and tools they should sell this land, like never before.”

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  • Brand USA announces new agent training platform

    Brand USA, the official tourism marketing organisation for america of America, today announced the launch of a brand new online agent training program for the united kingdom and Ireland. The united states Discovery Program is an internet learning tool to enable the travel industry within the UK and Ireland to sell this land like never before.

    Housed at www.USADiscoveryProgram.co.uk, agents can find straightforward information on regions and U.S. states and territories, in addition to experiences and holiday themes to offer an holistic overview of the us as a destination and to enable cross-selling on all aspects of sales to the usa of America.

    Agents can take interactive quizzes to become USA Specialists, and receive award badges as a recognised qualification of experience. America Discovery Program aims to aid agents learn more in regards to the USA as a vacation destination, both relating to this vast and sundry country and it’s regions, states and territories, in addition to specialist holiday experiences, akin to winter sport, fly-drive and family holidays.

    The online learning environment allows agents complete flexibility within the course, learning of their own time, at their very own pace. There are five regional tests that must be completed before moving onto the specialist modules, that are more experience based. It’s when agents pass these quizzes that they become a USA Specialist, which includes a USA Fly-Drive Specialist or a USA Great Outdoors Specialist. This system has launched with three Specialist experience modules – Big City Buzz, the nice Outdoors and Winter Sports; over the arrival months further modules, including Foods and drinks, Music/Heritage/Culture, Fly-Drive, Coastal Escapes and Family can be added.

    The social side of the innovative platform can be of benefit to agents. America Discovery Program’s social functionality integrates with Facebook and Twitter, in addition to being a web forum where agents can become a part of a community, sharing knowledge, asking questions and interacting with their peers. Members may also be ready to enjoy exclusive live events and webinars with partners direct from the us. From video training sessions to live Q&As, there’ll always be something new to verify agents are kept modern with the most recent from the usa of America. Other perks of this system for agents include receiving invitations to wait exclusive events, roadshows and chances to take part in familiarisation trips to the us, equivalent to the logo USA Megafam.

    Through this system, Brand USA aims to boost awareness of the united states to frontline staff and to spotlight the range of holiday experiences, ensuring America is top of mind when speaking with customers. Brand USA’s objective in-market is to rekindle the holidaymakers’ love affair with America – reclaiming the USA’s share of the market and positioning the rustic as a various destination with near limitless experiences still to be explored. By highlighting the rustic as a fresh and unexpected destination, with welcoming and friendly locals, Brand USA’s intention is to advertise the U.S. because the world’s leading tourism destination for UK and Irish visitors.

    “We are incredibly excited to be launching this innovative and interactive online training course. We are hoping america Discovery Program will provide agents with the data and abilities had to sell the us more effectively to their customers,” said Chris Thompson, President and CEO, Brand USA. “By making a platform that permits Brand USA to chat on to the agents we are hoping to offer them a voice to deliver feedback on what they might find useful in future modules. This ever-evolving and developing program has vast opportunities for both agents and U.S. partners to have interaction, and we glance forward to working with them to give the support and tools they have to sell this land, like never before.”

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  • Record year for VISIT FLORIDA Spending

    Today, during a gathering of the Florida Cabinet, Governor Rick Scott announced that in accordance with preliminary estimates released by VISIT FLORIDA, visitors to the light State spent a record $71.8 billion, a rise of 6.8 percent over 2011. This represents a record year of spending in 2012 by tourists in Florida, exceeding the former highs of $67.2 billion in 2011 and $65.5 billion in 2007.

    Governor Scott said, “Today’s news from VISIT FLORIDA demonstrates ‘It’s Working.’ Travelers to Florida spent a different $4.6 billion in 2012, marking the second one consecutive record year for visitor spending within the Sunshine State. Florida’s tourism industry is significant to Florida families because it serves as a necessary income to the state and a key driver of employment – and that’s why ourFlorida Families First Budget commits $75 million to go to FLORIDA, as a way to better grow jobs and opportunities for Florida families.”

    As the state’s official destination marketing organisation, VISIT FLORIDA is chargeable for serving the citizens of Florida throughout the growth and development of the tourism industry. VISIT FLORIDA creates innovative cooperative marketing programs that enhance the industry’s ability to successfully promote the Florida tourism product around the U.S. and worldwide.

    “Last year, visitors spent over 500 million vacation nights and nearly $72 billion within the Sunshine State,” said Will Seccombe, President and CEO of VISIT FLORIDA. “While it’s still very early in 2013, all indications are that VISIT FLORIDA is definitely positioned to construct at the previous two years’ momentum as we try to make Florida the No. 1 travel destination on the earth.”

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