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Tag: national tourist board

  • News: Easter booking bonanza for UK English tourism

    Some 2.7 million Brits – six per cent per cent of the adult population – plan to take advantage of the Easter Bank Holiday weekend by taking a minimum of one overnight holiday trip inside the UK, per figures from VisitEngland.

    Of these 2.5 million people – five per cent – are planning to take that trip in England, in accordance with the most recent Trip Tracker survey from the tourism body.

    This is probably going to generate some £600 million in tourism spend for the united kingdom economy, around £543 million of that can be spent in England.

    A further 4.9 million Brits (ten per cent) are currently undecided about whether to take an overnight trip over the Bank Holiday weekend.

    Of this group, two million people (40 per cent) are waiting to work out what the elements is like before you make a decision.

    The national tourist board also revealed that 5.9 million Brits (12 per cent) have already made plans for day trips in England, with another 14.3 million (29 per cent) saying they’d get out and about over the Bank Holiday weekend.

    Events are happening up and down the rustic to mark the Easter weekend, equivalent to York’s Chocolate Festival and the Trereife Easter Food Fair in Cornwall.

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  • WTM Latin America prompts Europeans to make Brazilian debut

    A variety of high-profile European travel organisations and businesses will exhibit in Brazil for the inaugural World Travel Market Latin America, occurring in São Paulo this April.

    World Travel Market Latin America, the leading global event for the Latin American travel industry, reveals that interest from European exhibitors started following the choice of the German National Tourist Board to become an official country partner for the development.

    The importance of Brazil as an outbound marketplace for Europe has prompted the eu Travel Commission to take a stand at a Brazilian travel show for the primary time in its 65-year history.

    The ETC is a not-for-profit organisation which promotes Europe to the realm, and is funded by its 33 National Tourism Organisation members.

    ETC will host a variety of events at World Travel Market Latin America, including a sequence of think-tanks with a view to explain the appeal of Europe as an extended-haul destination for Brazilian travellers under the tagline “Discover Europe”.

    ETC is inviting senior speakers from key European travel associations, tourist boards and the non-public sector.

    ETC members include France, Spain and Germany in addition to emerging destinations comparable to Montenegro, Latvia and Estonia.

    Furthermore, Eurowelcome, a UK and Ireland inbound specialist with offices in London and Edinburgh, is exhibiting.

    It provides services to leisure and MICE individuals and groups, with a expert team for pro football teams coming to the united kingdom.

    Elsewhere, Russia is definitely represented, with St Petersburg Tourism and GrandRus Tours highlighting the attractions of Russia’s second-largest city to the Brazilian market.

    Austria Trend Hotels & Resorts is another first-time exhibitor.

    It has thirty properties in Austria, including family-run properties, romantic palaces or designer city hotels. 

    Santa’s Resort Kakslauttanen in Lapland, Finland, may be targeting Brazilian fans of dad Christmas.

    The year-round resort includes several attractions like Santa’s own house, where Santa receives visitors in the course of the winter time.

    In summer-time the visitors can exercise in Santa’s resort gold panning with Santa’s Elves.

    Another advocate of Scandinavia exhibiting for the primary time is Trans Nordic Tours.

    Based in Denmark, it provides inbound services in ten countries within the region, including Greenland, Iceland and Lithuania.

    Hungary, Czech Republic, Poland and Slovakia will join forces under the ‘European Quartet, One Melody, Central Europe Four’ slogan, promoting the delights of Central Europe.

    Italy will enjoy a powerful presence on the show with both the regions of Veneto and Toscana taking their very own pavilions alongside ENIT – the Italian Ministry of Tourism.

    Reed Travel Exhibitions director WTM Latin America Lawrence Reinisch said: “Interest within the first World Travel Market Latin America was outstanding.

    “We are especially pleased to bring a few European exhibitors to Brazil for the primary time.

    “This high level of first time interest demonstrates the facility a Reed Travel Exhibitions event has to endorse and enhance a market in addition the worldwide power of the area Travel Market brand.

    “The new exhibitors and buyers dropped at the region by WTM Latin America will see a considerable amount of extra business conducted benefiting both the Brazilian inbound and outbound markets.”

    WTM Latin America will host some 1,000 exhibiting companies from all over the world, and is predicted to draw greater than 7,000 visitors over the 3 days of the show; April 23rd-25th 2013.

    For Leisure, MICE and Business Travel, WTM Latin America would be the platform for the Latin American travel industry to conduct business and become probably the most important regions within the global travel and tourism industry.

  • VisitEngland teams with Blacks for brand new campaign

    VisitEngland and outdoor specialists Blacks have announced a thrilling partnership to advertise outdoor breaks in rural England.

    Domestic overnight holiday trips to rural locations in England were worth £2.2bn in 2011, with day trips contributing one more £8.7 billion.

    To boost rural tourism this year, the national tourist board and Blacks have today launched a £1.2million multimedia campaign, geared toward inspiring Britons to explore England’s breath-taking countryside with a brief break within the great outdoors.

    The campaign will run throughout March, ranging from today, with a 30” television advertisement filmed in Cumbria, highlighting the various outdoor activities that may be enjoyed off the beaten track in England’s countryside – including walking, camping, trail and fell running, and wild swimming.

    Consumers are encouraged to go to www.blacks.co.uk/visitengland, where they may be able to enter a contest to win an incredible adventure break in Cumbria.

    The website also contains destination details about the filming locations, and advice on learn how to become involved in outdoor pursuits around the country.

    James Berresford, VisitEngland’s chief executive, commented: “England’s stunning countryside is a big draw for visitors from both home and abroad, and gives experiences to be found nowhere else on the planet!

    “We’re delighted to be working with Blacks in this campaign, which showcases England’s dramatic landscapes to inspire Britons to explore what’s on their lonesome doorstep with a thrilling outdoor break.”