This month sees the launch of the primary European advertising campaign from the Tunisian National Tourist Office.
Designed to encourage visitors from across Europe to rediscover the destination, that is only a two to 3 hour flight from most UK airports, the campaign highlights the depth of Tunisia’s tourism offering and is scheduled to run across more than a few broadcast, outdoor, print and online outlets until the fall.
Showcasing the country’s fascinating history, ancient archaeology, white-sand beaches and world-class leisure activities, the adverts use CGI images to emphasize the diversity of experiences which might be enjoyed in Tunisia in only sooner or later.
With this technology, visitors are shown playing golf within the ancient ruins of El Jem, while the Ksours of Tataouine appear at the stunning beaches of Djerba.
Tunisia has made great progress towards democracy and aims to recover its 2010 tourism visitors high.
In fact, figures from March 2013 show a 1.4 per cent increase in UK visitors in comparison with March 2010 and figures for the primary quarter of 2013 are already 20 per cent higher than even as last year.
“We are very focused on the launch of this European-wide campaign and that i feel confident about its potential impact on consumers. Initial feedback is promising and inspiring,” says Wahida Jaiet, TNTO director, UK & Ireland.
“Since tourism started in Tunisia within the early 1960s, the destination has managed to conquer all types of crises.
“Tourism figures for 2013 are looking strong and we are hoping that through our campaign and our partners’ commitment, we are able to watch for welcoming more visitors from the united kingdom and the remainder of Europe,” concluded Jaiet.