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Tag: public private partnership

  • Brand USA seals global cope with STA Travel

    Brand USA and STA Travel have signed a world deal worth $4million over the following two years to advertise america to the youth travel market.

    This is the primary time that Brand USA, the official tourism marketing organisation for the us of America, has launched into a dedicated youth campaign.

    The USA is already a key destination for STA Travel, the world’s leading student and youth tour operator for 18 to 35 year-olds, nevertheless it is aiming to increased sales to the us by 30 per cent over the 2 year period.

    The campaign has launched within the UK, Northern and Central Europe, Asia, Australasia and South Africa with a contest for 3 winners to every win a road trip to the us.

    The winners may be joined by a qualified film crew that will gain exciting and experiential footage which might be placed online.

    The aim is to get under the outside of America and look for what makes the us a singular destination to the youth traveller to allow them to discover this land like never before.

    The campaign will largely be driven online across plenty of social media and digital platforms, across college campus activity and throughout STA Travel global retail stores.

    STA Travel chief executive, John Constable, said: “We are delighted to be working which includes Brand USA in this ambitious campaign.

    “We’ve seen the recognition and insist for america grow exponentially during the last five years and spot this as a chance to carve out a special proposition about USA to the youth audience.

    “Brand USA couldn’t have come at a smarter time; the us has needed a consolidated marketing approach for a while and we’re very concerned with working together to advertise a totally special landscape.”

    Brand USA is the general public-private partnership answerable for promoting the U.S. as a premier travel destination and communicating US entry/exit policies and procedures.

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  • BRAND USA expands international network

    Brand USA, the general public-private partnership liable for promoting the us as a premier travel destination, appoints in-market representation firms in key markets – India, Australia, New Zealand, China, Hong Kong and Taiwan.

    “When we have now fully established all international offices, Brand USA can have representation inside the markets that generate 93 percent of inbound travel to the us,” said Chris Thompson, President and CEO for Brand USA.  “We sit up for working much more closely with the travel industry and media partners worldwide to draw rapidly increasing numbers of international travelers to the U.S.”

    Brand USA has partnered with the next representation firms:

    India
    Sartha Global Marketing was named in-market representative firm for India. The organization was instrumental in Brand USA’s first and highly successful trade mission hosting 50 U.S. delegates in Mumbai and New Delhi. Additionally they facilitated the primary Brand USA pavilion at SATTE, the biggest networking forum for the travel & tourism industry in South Asia.  Moving forward, the recent Dehli based organization will work closely with in-market and U.S. partners to enhance the destination profile and educate stakeholders. Additionally, they are going to work aggressively to extend arrivals to america, encourage repeat visits and escalate visitor spending through marketing, promotional and public relations efforts.

    Australia/New Zealand
    Gate 7, marketing and representation agency focusing on the promotion of travel and tourism, will represent Brand USA in Australia and New Zealand. The recipient of multiple travel industry awards, Gate 7’s appointment is the primary time Brand USA has engaged representation within the Australian and New Zealand markets. Gate 7 may be liable for the general strategic framework, consumer segmentation and direct marketing outreach in Australia and New Zealand.  Additionally, the team will implement marketing initiatives, travel trade training and public relations outreach; oversee the cooperative marketing partnerships and liaison with the media buying and artistic agencies.

    China
    China’s leading destination marketing company, AVIAREPS Marketing Garden Ltd. was named Brand USA’s in-market representative.  With offices in Beijing and Shanghai, the brand new Brand USA China team could be liable for promoting tourism from China to the usa and for working hand-in-hand with key travel agent, airline, media, and brand partners throughout China, to advertise the us as a global-class destination. Together with the outlet of its two new offices in China, Brand USA may also be launching a brand new representative office in Hong Kong via ConnectWorldwide.

    Hong Kong/Taiwan
    Connectworldwide BrandStory to function the representative firm for Brand USA’s Hong Kong and Taiwan operations. BrandStory can be answerable for expanding Brand USA’s media network and travel trade outreach in these markets, in addition to developing co-operative partnership programs with the trade and media to extend visitation to the us.
    Thompson added, “With the launch of our consumer campaign in more markets later this year, and our enhanced representation worldwide, we anticipate that more visitors will favor to discover America.”