Best Holiday Lettings

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  • News: TripAdvisor launches Delayed Ad Call

    TripAdvisor has unveiled a primary for the travel advertising industry by launching a ‘Delayed Ad Call’.

    In a move designed to extend the client’s confidence inside the value of display advertising in addition the impact that it has at the way that internet marketing is measured, partners of TripAdvisor will now only ever pay for advertising that may be seen by a user at the site.

    This initiative works by only making the ad call once a user gets to some degree at the TripAdvisor page where the ad unit is in view.

    Most online publishers – and therefore networks and trading desks – provide an extremely disparate environment with many ad placements per page which can be often multiple times below the fold, in positions that a user never actually sees.

    Martin Verdon-Roe, vp global display sales, TripAdvisor said: “Our clients are always searching for measurable results and confidence inside the media they’re buying, whether that be for a Branding or a ROI campaign.

    “With our delayed ad call in place advertisers can now be fully confident that the implications that they’re measuring on TripAdvisor are a true and true representation in their media investment.”

    According to a study by AdSafe Media, half ads bought directly on Publisher sites were never seen by the user, and 60 per cent of ads on Networks and exchanges were never seen by the intended user.

    ComScore performed an identical study which revealed that view ability ranged by format from between 66-74 per cent throughout the 12 Premium Publisher sites measured.

    At an identical time Comscore revealed a robust correlation between time-in-view and conversion, meaning that ads in view longer perform a lot better.

    A spokesperson for IAB commented: “The IAB has formed a cross-industry group of experts from the buy and sell-side to check Viewable Impressions and discuss and surface the opportunities and challenges of any such move.

    “TripAdvisor’s proactive move to counting an impression only when the ad comes into view is a bold market-leading position previous to industry consensus inside the UK.”

    “The impetus for the discussions within the UK is the industry wide initiative inside the US, Making Measurement Make Sense (also referred to as 3MS), which requires several substantive improvements in digital media measurement, in order that digital media are measured in ways which have compatibility with planning, buying and evaluating in a cross platform world.”

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  • News: Finnair appoints Vauramo as chief executive

    Pekka Vauramo was appointed to the location of chief executive of Finnair.

    Vauramo, who’s presently based in Hong Kong working as chief operating officer of the MacGregor Business Area of Cargotec, a Finnish cargo and cargo handling company, will take in the role on June 1st.

    Since 2007 he has served in various positions at Cargotec, along with head of Cargotec’s MacGregor Business, deputy chief executive of Cargotec in addition head of the Kalmar Business Unit.

    Vauramo, 55, started his managerial career at Sandvik, a Swedish mining and construction company, where he worked from 1985 to 2007.

    Vauramo holds an MSc (mining) degree from Helsinki University of Technology.

    “Pekka Vauramo has an extended international experience of logistics and business-to-business trade in global markets.

    “His excellent track record in managing complex partnership processes, strong experience within the Asian markets combined together with his leadership skills are an ideal match for Finnair,” said Klaus Heinemann, chairman of the board, Finnair.

    “Our company has a transparent strategy regarding Asian growth and reducing costs through partnerships, and this is critical to continue the prompt execution of this strategy.”

    Pekka Vauramo will succeed Mika Vehviläinen, who left the corporate on the end of February 2013 to affix Cargotec as its chief executive.

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  • Resilient UK travellers still heading to Turkey

    “Given the new history of protests and civil war in different holiday hotspots in North Africa and the center East, it truly is understandable that UK travellers to Turkey may feel a touch unsettled by TV and media reports of demonstrations within the country.

    “As a result, and unsurprisingly, we’ve seen a slight dip in enquiries to the world but UK holidaymakers appear resilient and continue to enthuse concerning the country’s attractions and hospitality. Some new enquiries searching for alternative resorts which represent similar value, proximity to UK and culture and for that reason we’ve been touting Cape Verde and Egypt as popular alternatives.

    “At the instant the disruptions mainly focus around urban areas and cities so those travelling to holiday resorts are mainly unaffected. Obviously, we promote all travellers follow the recommendation given by the Foreign and Commonwealth Office, available on their website, and we’re monitoring Turkey closely so if the placement changes we will contact our booked customers.

    “There aren’t any refunds available on trips already booked to Turkey while the placement remains safe.” says Maria Whiteman, CEO of Directline Holidays.

  • Beach Rotana Abu Dhabi introduces Wi-Fi limousines

    The Beach Rotana Abu Dhabi has introduces a brand new service for travellers, providing complimentary Wi-Fi within the limousines operated by the hotel.

    Guests of the renowned five-star hotel will now be capable of log on while enjoying the relief of the limousines.

    Whether heading to or from the airport, to a company event or business meeting, busy executives on a packed schedule or leisure purposes may be capable of stay connected and be productive all throughout their travel.

    Beach Rotana opted for the LTE Mobile Wi-Fi, the widest 4G coverage and fastest network to confirm a quick and reliable internet service, enabled by a speed of 100MBPS, with a purpose to allow guests to access the net within seconds and with ten users able connect simultaneously.

    The luxurious experience continues with the introduction of name new cars from the most recent models of Lexus’ luxury cars, partnering with Emirates Cars.

    The hotel cars could be booked 24 hours an afternoon from the hotel’s Concierge Desk.

    Guests can decide to travel widespread in either a classy BMW Series 7 or Mercedes Viano and Lexus AS 350.

    Each luxury car is driven by a pro driver, so guests are assured of a secure and cushty journey.

    Beach Rotana will now provide an office far from the office with this new service and help its guests maximise their time and productivity every step of ways.

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  • News: Dubai International Airport continues global rise

    Dubai International Airport is the fastest growing airport on the earth, as measured by annual seat capacity growth, in line with the most recent statistics from OAG.

    The OAG FACTS – Frequency and Capacity Trend Statistics – report for April shows that 757,000 additional seats would be available from Dubai International Airport in April 2013 in comparison with April 2012.

    Figures also show that the center Eastern hub has increased capacity by a mean of 12 per cent per year since 2004.

    The second fastest growing airport relating to seat capacity is Malaysia’s Kuala Lumpur International, which has added 552,000 seats over the past three hundred and sixty five days.

    Istanbul Atatürk Airport – recently named the fastest growing airport of 2012 as measured by annual passenger numbers – is placed third, having seen the variety of seats rise by 529,000 between April 2012 and April 2013.

    John Grant, executive vp, OAG explained: “Dubai International Airport’s consistent increase in capacity during the last decade was largely driven by the expansion of Dubai-based carrier Emirates.

    “Over the last three hundred and sixty five days alone, the airline has added nine new destinations, which equates to just about 22,000 additional seats everyday. Capacity has also increased significantly on a good number of existing routes, including the Dubai International-London Heathrow service, which became an all-A380 operation in December 2012.

    “At Istanbul Atatürk Airport, the ongoing capacity increase will also be attributed to the national carrier, Turkish Airlines, but this isn’t necessarily the case at Kuala Lumpur International Airport.

    “Seat capacity from the Malaysian hub has almost doubled since 2004, with low-cost carriers making essentially the mostsome of the most significant contribution.

    “AirAsia, as an example, can have 13 per cent more seats this April when compared with April 2012, while low-cost airlines operating from the airport now account for around 1/2 overall capacity.”

    Indonesia’s Jakarta International Airport, which was initially designed to deal with 22 million passengers but is currently operating at greater than double that capacity, is fourth at the list of airports that experience added probably the most seats during the last 365 days.

    Like Kuala Lumpur International, seat capacity have been boosted by LCCs, including Lion Air, Indonesia AirAsia and Citilink, all of that have added seats for April 2013.

    Mexico City International Airport completes the head-five, with just three carriers – Aeromexico, Interjet and Volaris – accounting for 91 per cent of the 458,000 seats which were added since April 2012.

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