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Category: Holidays

  • Qantas and northerly Territory sign tourism deal

    The Northern Territory Government and Qantas have reached a landmark $7 million cooperative agreement to advertise the NT within Australia and at the international stage.

    Minister for Tourism and Major Events Matt Conlan said that the agreement will market the Northern Territory as a number one tourist and event destination to the area.

    “This is the most important airline marketing partnership within the Territory’s history,’’ Mr Conlan said.

    “The three-year agreement will target key markets including Australia, US, Japan, Uk and America, and other international regions using various marketing strategies.

    “The Qantas story has its roots inside the Northern Territory and it’s only fitting that this partnership will result in growth for the airline and for the NT,” Mr Conlan said.

    “The agreement will attract more visitors to the Territory, create more jobs and boost the economy.

    “The Country Liberals Government vision is to draw 1.7 million visitors to the Territory annually by 2020, about 400,000 greater than we receive currently, and this partnership may also help deliver that outcome along with one of the vital world’s most precious airlines.

    “The partnership will make the NT more visible with the Qantas Group in international and domestic markets all year round. The deal also allows the Northern Territory to work with other states which have partnered with Qantas to advertise Australia and inspire further regional visitation to the NT.

    “This agreement joins some of the world’s best airlines with among the world’s most iconic landscapes. It’s a win win for Qantas and the Territory.”

    Qantas Executive Manager International Sales Stephen Thompson said the agreement will deliver huge dividends for the Northern Territory, particularly for inbound tourism.

    “Tourism is a big economic driver for Australia, creating jobs and promoting investment and development and Qantas plays a big role in supporting that economic contribution,” he said.

    “We are extremely pleased with this new partnership on the way to increase visitor numbers and tourism spending around the Northern Territory.”

    The partnership will include campaigns advertising special air fares and promotions around major events and activities, and there’ll be a sturdy deal with digital platforms including online and social media.

    Today’s announcement follows similar deals between Qantas and New South Wales and Queensland, and takes the airline’s total joint investment in tourism to $49 million over three years.

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  • Reunion Island launches eco tourism drive

    A new eco-tourism tour is being offered by Reunion Island at the side of the already rich leisure activities of nature on offer at the west side of the island.

    The purpose of just today tour is to find (or rediscover) in an academic way some great benefits of the island’s coral reef.

    A tour organiser will share the secrets of the reef and the island of Reunion in this journey of discovery of the coast, from Cape la Houssaye on the Hermitage lagoon.

    This is a brand new tour, which through innovative teaching will raise awareness of our environment in a fun way.

    The tour encompasses a meeting with officers of the Marine Nature Reserve, at the side of a guided tour followed by a lecture on the Aquarium of l. a. Reunion.

    A traditional breakfast is supplied – a Creole meal cooked over a wood fire with a tasting of clean country juices.

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  • ‘Last minute holidays’ make up almost 3% of consumer searches for a break

    The latest quarterly online search data from leading independent digital marketing agency, Greenlight, reveals the quest term ‘last minute holidays’ accounted for nearly 3% of a complete of four.4 million searches made on Google UK for holidays, in May.

    The findings from the agency’s latest ‘Holidays Sector Report – Issue 17’ come at the back of stories reports that travel firms have seen last-minute bookings for summer holidays drop as a result of hot weather, with some tour operators saying they could be forced to discount packages if the heatwave continues for an additional week. Others have speculated the elements can have the similar impact at the industry as that of the 2010 ash cloud.

    Greenlight’s report reveals the hottest search terms consumers used after they went online to go looking for a vacation to domestic, short-haul and long-haul destinations and charts the most well liked websites to these searches, split by queries made on computers (laptops and desktops) and mobile devices (tablets & smartphones).

    According to the report, 80% (3.5 million) of holiday searches were made via computers, 20% (881, 536) on mobile devices.

    ‘holidays’, queried 450,000 times, was the most well liked term used to appear for vacations via computers and accounted for (13%) of searches.  It was followed by ‘cheap holidays’ (10%), ‘all inclusive holidays’ (3%), ‘last minute holidays’ (3%) and ‘city breaks’ (2%).

    On mobile devices, the term ‘cheap holidays’ topped search queries and accounted for 15% (135,000) of holiday-related searches. ‘holidays’ followed with 7%, then ‘last minute holidays’ (4%), ‘all inclusive holidays’ (3%) and ‘weekend breaks’ (3%)

    Holidays to short-haul destinations proved ultimate with searches totalling 923,259. ‘Turkey holidays’ received the foremost collection of queries both on mobile and computer searches. Other popular destinations included Malta, Croatia, Cyprus and Spain.

    On the long-haul front, queries for holidays to Dubai dominated and made up with regards to 6% of a complete of 816,166 searches.

    The most visible sites for overall holiday searches within the organic* listings were travelsupermarket.co.uk, thomascook.com and thomson.co.uk, attaining a 53%, 49% and 47% share of visibility, respectively, on computers and 68%, 59% and 53% on mobile devices.

    In the paid listings**, travelrepublic.co.uk, onthebeach.co.uk and holidaydiscountcentre.co.uk, were probably the most visible advertisers on computers, acquiring a 69%, 55% and 52% share of voice, respectively.

    However, the image was different on mobile devices, with icelolly.com, secretescapes.com and teletextholidays.co.uk taking the lead, attaining a 73%, 65% and 47% share of visibility, respectively.

    Thomson ranked on the top of Greenlight’s Social Media analysis.

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  • United Airlines flies into St Lucia

    United Airlines has launched weekly non-stop service to St. Lucia from its Manhattan hub at Newark Liberty International Airport.

    The flights will operate using Boeing 737-800 aircraft, with 16 United Business seats, 48 United Economy Plus seats and 90 United Economy seats.

    United flight 1642 departs Newark Liberty on Saturdays at 8:55, arriving on the Hewanorra International Airport in St. Lucia at 13:48.

    The return flight, United 1643, departs St. Lucia on Saturdays at 14:38, arriving in Newark at 19:33.

    The service provides convenient connections to and from 22 cities within the Usa, including Chicago, Boston and Washington, in addition to several Canadian cities.

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  • Brits lead uptick in Spanish visitor numbers

    In May 2013, Spain welcomed 5.8 million international tourists, representing a 7.4 per cent year on year increase.

    For the identical period, the united kingdom saw a 9.3 per cent yearly increase in visitors to Spain and accounted for well over 1 / 4 of all international visitors.

    Between January and can 2013, Spain has welcomed in way over 19.8 million international visitors representing a cumulative rise of three.9 per cent year on year.

    The Balearic Islands were the major destination of choice for Brits, welcoming almost one in three of all British visitors and registering a ten.8 per cent rise in British visitors in comparison to the former year.

    For the identical period, Germany was the second one strongest market, capturing 17.3 per cent of all international visitors to Spain and registering a 13.2 per cent increase in comparison to May 2012.

    France was the third strongest source market representing 14 per cent of all international visitors and seeing a 5.9 per cent year on year rise in French visitors to Spain.

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