Category: Holidays

  • ICTP supports uplifting new technology development

    In a letter from the book, “Green Growth and Travelism – Letters from Leaders,” Frank McCosker shows how the web technology revolutionises the best way people travel and the way the disruptive technology, “Super Wi-Fi,” can actually provide the much-needed cheap and seamless access to the net.

    This “Super Wi-Fi” technology leverages unused TV spectrum to supply Internet access at broadband sorts of speed. Its main advantages are that it may possibly cover distances anywhere between three and ten times more than those covered by existing unlicensed wireless solutions and that its signal is way less impeded by obstructions equivalent to walls and buildings.

    The Super Wi-Fi cannot only reduce the digital divide between rural and concrete areas, in addition to between developed and fewer-developed countries, at a reasonable price, it might probably also achieve this sustainably. Indeed, base stations may be designed to run on wind or solar energy, therefore, making a green and sustainable broadband solution.

    As expanding connectivity goes hand in hand with expanding tourism, such disruptive innovation is primordial. McCosker predicts that universal access to broadband can be one of the crucial important drivers of financial growth supporting the expansion of inbound and outbound tourism within the coming decade.

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  • Cape Town Tourism campaign takes home gold at Cannes Lions 2013

    Cape Town Tourism’s Facebook campaign, Send Your Facebook Profile to Cape Town, has won a Cannes Lions Gold Award for Cape Town Tourism’s advertising agency, Ogilvy & Mather. The prize was awarded within the Branded Content Category (Best Use or Integration of Digital or Social Media) making them one among only two 2013 Gold Award winners from South Africa. This comes off the back of Cape Town Tourism’s prestigious SMITTY Award for The simplest Overall Use of Social Media globally received earlier this month.

    Cape Town Tourism partnered with Ogilvy Cape Town and Flow Communications to conceive and execute the sport-based campaign aimed toward promoting destination Cape Town to a world digital media audience and enticing more visitors to the town. The campaign formed a vital portion of Cape Town Tourism’s digital business plan, launched in 2008, to deal with the foremost shift in tourism trends and consumer behavior. Since then the organization has won international recognition for its work within this field.

    Says Cape Town Tourism CEO, Mariette Du Toit-Helmbold: “The previous few years have seen Cape Town shift its brand position to entice the brand new, connected world traveler. Cape Town Tourism is setting a benchmark for international tourism organizations and destinations by turning to the net and social media to advertise their services and reach customers in a more far-reaching, intimate, interactive and instant way. Technology and digital marketing will continue to play an important role within the way we sell Cape Town to the arena. What sets our strategy apart is that it’s centered around visitors and native citizens. It gives authenticity and intending to our work and delivers tangible results to the tourism sector and the folk of Cape Town.”

    Facebook devotees were invited to enroll to send their hard-working Facebook profiles on a vacation to Cape Town. After selecting from a number choices and interests, the contest delivered a travel itinerary and boarding pass, followed by regular, picture-rich updates about their profiles’ activities and experiences in Cape Town. Players could share their experience and invite friends to send their profiles to Cape Town, too.

    All players were automatically entered into the contest for a true trip to Cape Town – flights, accommodation, and experiences included. The most important prize was won by Canadian, Jan van der Leeuw, with a return trip and hotel stay going to, Nadia Jeffries, of the united kingdom.

    Marianne Bitter, of the Netherlands, won 2 air tickets for being the player who got the foremost friends to play the Facebook game.

    The game ultimately drew 8,212 players, mostly from South Africa, the united kingdom, the us, India, and Germany, generating roughly half one million impressions on Facebook in the course of the campaign alone. It has also provided the organization with a database of intrigued and connected would-be visitors which are now included in Cape Town Tourism customer relationship management programs.

    Cape Town Tourism CEO, Mariette du Toit-Helmbold, commended Ogilvy on their win: “This campaign was executed in record time, with minimal funds. It required incredible trust and the combined effort of our Cape Town Tourism team and our passionate creative agencies, Ogilvy Cape Town and Flow Communications. Not just was the campaign fun, original, and successful, it’s been recognized as a worldwide best by both the tourism sector (SMITTY Awards) and now by the creative world at Cannes. Most significantly it showcased Cape Town within the digital space to the brand new connected, social consumer who is dependent upon the opinion and testimonials of individuals within their social media networks. Cape Town Tourism has already seen the superb return on investment that the digital space can afford us. It’s a price-effective method to keep Cape Town within the spotlight, and we shall continue investing in innovative digital marketing programs to draw more visitors to our shores.”

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  • ICTP supports uplifting new technology development

    In a letter from the book, “Green Growth and Travelism – Letters from Leaders,” Frank McCosker shows how the net technology revolutionises the best way people travel and the way the disruptive technology, “Super Wi-Fi,” can actually provide the much-needed cheap and seamless access to the web.

    This “Super Wi-Fi” technology leverages unused TV spectrum to supply Internet access at broadband styles of speed. Its main advantages are that it will possibly cover distances anywhere between three and ten times more than those covered by existing unlicensed wireless solutions and that its signal is way less impeded by obstructions similar to walls and buildings.

    The Super Wi-Fi won’t only reduce the digital divide between rural and concrete areas, in addition between developed and not more-developed countries, at a reasonable price, it might probably also achieve this sustainably. Indeed, base stations may be designed to run on wind or solar energy, therefore, making a green and sustainable broadband solution.

    As expanding connectivity goes hand in hand with expanding tourism, such disruptive innovation is primordial. McCosker predicts that universal access to broadband can be probably the most important drivers of business growth supporting the expansion of inbound and outbound tourism inside the coming decade.

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  • Australia issues demand overseas migrants

    The Australia government has announced it’s far trying to recruit greater than 190,000 migrants within the next year.

    Paul Arthur, director, London-based migration specialists the Emigration Group said: “Australia’s economy is booming and that they need the skilled workers from the united kingdom and Europe to emigrate, to fill thousands of job vacancies.

    “The decision to preserve this sort of high level of visa places is superb news for Brits who’re seeking to pursue a successful career down under.”

    He added: “Australia is thought of as worthwhile countries on earth for quality of life.

    “The country offers a mixture of affordable housing, stunning scenery, fantastic weather and a higher work / life balance. 

    “This is a robust pull for Brits searching for a metamorphosis of lifestyle.”

    This year, the biggest allocation of visas is once more going to the skilled migrant stream for which around 128,550 places were reserved.

    In addition, a complete of 60,885 places were allocated to the family migration stream including 700 new spaces which have been shifted from the skilled stream.

    This shift was warranted to facilitate of the quantity of skilled migrant workers entering the rustic who want to bring their partners, children and other members of the family with them.

    Australia’s minister for immigration and citizenship Brendan O’Connor said: “Skilled migration continues to make up greater than two-thirds of this system using its obvious benefits to our economy and society.”

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  • Nine tourists killed in northern Pakistan

    Nine tourists has been killed in a hotel in northern Pakistan during an assault during which gunmen are reported to have killed ten people.

    Five are considered from the Ukraine, one from Lithuania and 3 from China, based on reports.

    The tenth victim was their Pakistani tour guide.

    The attack, that is the primary of its kind inside the region, was claimed by the Pakistani Taliban, consistent with the BBC.

    The tourists were portion of a mountaineering expedition that have been planning to climb Nanga Parbat which, at 26,660 feet, is the world’s ninth highest mountain and Pakistan’s second highest peak.

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