Brand USA, the general public-private partnership liable for promoting the us as a premier travel destination, appoints in-market representation firms in key markets – India, Australia, New Zealand, China, Hong Kong and Taiwan.
“When we have now fully established all international offices, Brand USA can have representation inside the markets that generate 93 percent of inbound travel to the us,” said Chris Thompson, President and CEO for Brand USA. “We sit up for working much more closely with the travel industry and media partners worldwide to draw rapidly increasing numbers of international travelers to the U.S.”
Brand USA has partnered with the next representation firms:
India
Sartha Global Marketing was named in-market representative firm for India. The organization was instrumental in Brand USA’s first and highly successful trade mission hosting 50 U.S. delegates in Mumbai and New Delhi. Additionally they facilitated the primary Brand USA pavilion at SATTE, the biggest networking forum for the travel & tourism industry in South Asia. Moving forward, the recent Dehli based organization will work closely with in-market and U.S. partners to enhance the destination profile and educate stakeholders. Additionally, they are going to work aggressively to extend arrivals to america, encourage repeat visits and escalate visitor spending through marketing, promotional and public relations efforts.
Australia/New Zealand
Gate 7, marketing and representation agency focusing on the promotion of travel and tourism, will represent Brand USA in Australia and New Zealand. The recipient of multiple travel industry awards, Gate 7’s appointment is the primary time Brand USA has engaged representation within the Australian and New Zealand markets. Gate 7 may be liable for the general strategic framework, consumer segmentation and direct marketing outreach in Australia and New Zealand. Additionally, the team will implement marketing initiatives, travel trade training and public relations outreach; oversee the cooperative marketing partnerships and liaison with the media buying and artistic agencies.
China
China’s leading destination marketing company, AVIAREPS Marketing Garden Ltd. was named Brand USA’s in-market representative. With offices in Beijing and Shanghai, the brand new Brand USA China team could be liable for promoting tourism from China to the usa and for working hand-in-hand with key travel agent, airline, media, and brand partners throughout China, to advertise the us as a global-class destination. Together with the outlet of its two new offices in China, Brand USA may also be launching a brand new representative office in Hong Kong via ConnectWorldwide.
Hong Kong/Taiwan
Connectworldwide BrandStory to function the representative firm for Brand USA’s Hong Kong and Taiwan operations. BrandStory can be answerable for expanding Brand USA’s media network and travel trade outreach in these markets, in addition to developing co-operative partnership programs with the trade and media to extend visitation to the us.
Thompson added, “With the launch of our consumer campaign in more markets later this year, and our enhanced representation worldwide, we anticipate that more visitors will favor to discover America.”