Best Holiday Lettings

Category: Holidays

  • Brand USA launches campaign with Expedia

    Brand USA, the tourism marketing body for america of America, has launched the third phase of the worldwide campaign ‘Land of Dreams’ within the UK.

    The campaign may be conducted along side Expedia and should include 30-second TV advert spots with an on-air action for Expedia, supported by digital, out of home and print elements.

    The 345 TVR campaign will run until May 30th 2013.

    Showcasing the variety of experiences available within the Usa in a fresh and unexpected light, the campaign invites visitors to “Discover this land, like never before”.

    Chris Thompson, Brand USA chief executive, said “The UK is a key marketplace for us because the largest overseas market in the case of visitation numbers, and the #1 spending marketplace for america.

    “Showcasing the rustic as an exhilarating holiday destination and demonstrating the welcome of the united states on television is extremely important to us.

    “We like to invite travellers to find the limitless possibilities america has to supply.”

    In the 11 months ending November 2012 there have been 3,484,758 UK visitors to the us.

    Brand USA’s objective is to rekindle the holidaymakers’ love affair with America – reclaiming the USA’s share of the international market and positioning the rustic as a various destination still to be explored.

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  • Tunisia launches first ever European ad campaign

    This month sees the launch of the primary European advertising campaign from the Tunisian National Tourist Office.

    Designed to encourage visitors from across Europe to rediscover the destination, that is only a two to 3 hour flight from most UK airports, the campaign highlights the depth of Tunisia’s tourism offering and is scheduled to run across more than a few broadcast, outdoor, print and online outlets until the fall.

    Showcasing the country’s fascinating history, ancient archaeology, white-sand beaches and world-class leisure activities, the adverts use CGI images to emphasize the diversity of experiences which might be enjoyed in Tunisia in only sooner or later.

    With this technology, visitors are shown playing golf within the ancient ruins of El Jem, while the Ksours of Tataouine appear at the stunning beaches of Djerba.

    Tunisia has made great progress towards democracy and aims to recover its 2010 tourism visitors high.

    In fact, figures from March 2013 show a 1.4 per cent increase in UK visitors in comparison with March 2010 and figures for the primary quarter of 2013 are already 20 per cent higher than even as last year.

    “We are very focused on the launch of this European-wide campaign and that i feel confident about its potential impact on consumers. Initial feedback is promising and inspiring,” says Wahida Jaiet, TNTO director, UK & Ireland.

    “Since tourism started in Tunisia within the early 1960s, the destination has managed to conquer all types of crises.

    “Tourism figures for 2013 are looking strong and we are hoping that through our campaign and our partners’ commitment, we are able to watch for welcoming more visitors from the united kingdom and the remainder of Europe,” concluded Jaiet.

  • Tourism Australia toasts new ‘Best Of Wine’ tourism initiative

    Tourism Australia has teamed up with one of the vital country’s top wineries in a significant new national partnership, which aims to elevate the profile of Australia as one of the crucial world’s leading wine tourism destinations.

    ‘Ultimate Winery Experiences of Australia’ is a consortium of high-end, award winning wineries offering unique wine experiences including barrel, private and structured tastings, food-wine matching, wine education and gastronomy in spectacular locations within renowned wine regions.

    The group includes Jacobs Creek and Seppeltsfield from the Barossa Valley; Leeuwin Estate and Xanadu from Margaret River; De Bortoli, TarraWarra and Yering Station from the Yarra Valley; Wyndham Estate from the Hunter Valley; Montalto at the Mornington Peninsula; Moorilla Estate and Josef Chromy from Tasmania.

    Tourism Australia Managing Director Andrew McEvoy said the collaboration also included support from State tourism offices and aimed to tap into the opportunity of the combined wine and tourism industries, worth A$140 billion annually to the country’s economy.

    “Tourism Australia is absolutely pleased to be thinking about this new exciting initiative, which permits us to support the tourism and wine industries by packaging up and promoting the most productive of the correct of Australia’s wineries, cellar doors and wine experiences,” Mr McEvoy said.

    “These wineries aren’t simply venues to taste and buy wine. Most of them offer an entire tourism experience – restaurants, accommodation, tours, in addition to exciting behind the curtain winery experiences. They permit visitors to have interaction with the product, the winemaker and revel in first-hand, the wealthy diversity that our many wine regions ought to offer,” he said.

    Brooke Copping, Marketing Manager of Moorilla Estate in Tasmania, said the brand new initiative offered Moorilla Winery the chance to arrive a global audience – something they didn’t have the resources to do on their lonesome.”

    “We are enthusiastic about promoting Australia as a food and wine destination, and believe it’s a vital a part of building the reputation of Australian tourism at home and abroad. We’ve incredible quality in our regions and it is a terrific opportunity to construct Australia’s brand within the food and wine world,” said Greg Stirling, Head of brand name Sites and Visitations Jacobs Creek Visitor Centre.

    Wine is the most recent tourism experience to be included under Tourism Australia’s ‘Best of Australia’ banner – joining Great Golf Courses of Australia and Great Walks of Australia launched last year.

    “Tourism Australia is backing this and other better of Australia initiatives because they so ably demonstrate why there’s nothing like Australia – thus by showcasing our wonderful wine experiences and the good tourism experiences that lie beyond them,” Mr McEvoy said.

    The partnership might be extended in subsequent phases to incorporate other outstanding vineyards offering wine experiences beyond the cellar door in Australia, many within iconic settings attractive to both domestic and international tourism visitors.

    The launch of ‘Ultimate Winery Experiences of Australia’ follows the signing of a 3 year marketing agreement between Tourism Australia and Wine Australia in December last year, aimed toward jointly promoting wine and tourism in key international markets corresponding to China, the united states, UK, and Canada in addition to Australia.

    The new wine initiative is backed by international research conducted by BDA Marketing last year on behalf of Tourism Australia which showed that, despite perceptions, Australia’s food and wine is ranked very highly amongst actual visitors to Australia.

  • Qantas-Emirates tie as much as benefit regional Australia

    Regional Australia is about to learn from increased international visitors because the Qantas-Emirates network delivers on its promise to spice up inbound tourism.

    Outside the town gateways, regional centres which include Cairns, Coffs Harbour and Hobart are showing positive initial signs as new destinations at the Emirates network.

    Since selling at the joint network began in January, Emirates customers from the uk, Europe, North Africa, South East Asia and the center East have purchased a typical of 3 times more fares to leading regional centres including Hobart, Coffs Harbour and Cairns than under the former partnership.

    Qantas executive manager of international sales, Stephen Thompson, said inbound tourism would receive advantages from Emirates selling seamless itineraries to a couple of Australia’s most well known regional centres.

    “As because of the our partnership with Emirates, our regional centres are being promoted to a larger audience than ever before,” Thompson said.

    “We have already seen strong bookings for brand new codeshare destinations across Australia including Townsville, Darwin, Launceston, Alice Springs, Devonport, Rockhampton, Broome and the Gold Coast.

    “As well as making travel within Australia easier for visitors, with one fare and one ticket, the Qantas-Emirates partnership also provides tourism operators with new opportunities to capitalise at the international tourists visiting the rustic.

    “Tourism is a large economic driver for Australia, creating jobs and promoting investment and development.”

    Emirates is offering a complete of 32 destinations at the Qantas Domestic network to its global customer base.

    Thompson said Qantas had seen strong inbound sales from the United Arab Emirates, Uk, Singapore, Thailand and Italy exceptionally but said that Australian travellers also stood to profit.

    “The Qantas-Emirates partnership promises world class travel experiences with more one-stop access to and from Europe, shorter travel times, cheaper airfares and exclusive frequent flyer benefits,” he said.

    Prior to its partnership with Emirates, the Qantas network offered five one-stop codeshare destinations into Europe and the united kingdom.

    It now offers access to greater than 30 destinations in Europe at the combined network.

    Qantas customers will even now shave a typical of 2 hours and quarter-hour in their journey time to the highest ten destinations in Europe (from Sydney and Melbourne), compared with the previous network.

  • Tourism Australia toasts new ‘Best Of Wine’ tourism initiative

    Tourism Australia has teamed up with one of the vital country’s top wineries in an enormous new national partnership, which aims to boost the profile of Australia as probably the most world’s leading wine tourism destinations.

    ‘Ultimate Winery Experiences of Australia’ is a consortium of high-end, award winning wineries offering unique wine experiences including barrel, private and structured tastings, food-wine matching, wine education and gastronomy in spectacular locations within renowned wine regions.

    The group includes Jacobs Creek and Seppeltsfield from the Barossa Valley; Leeuwin Estate and Xanadu from Margaret River; De Bortoli, TarraWarra and Yering Station from the Yarra Valley; Wyndham Estate from the Hunter Valley; Montalto at the Mornington Peninsula; Moorilla Estate and Josef Chromy from Tasmania.

    Tourism Australia Managing Director Andrew McEvoy said the collaboration also included support from State tourism offices and aimed to tap into the possibility of the combined wine and tourism industries, worth A$140 billion annually to the country’s economy.

    “Tourism Australia is basically pleased to be inquisitive about this new exciting initiative, which permits us to support the tourism and wine industries by packaging up and promoting the most convenient of the precise of Australia’s wineries, cellar doors and wine experiences,” Mr McEvoy said.

    “These wineries usually are not simply venues to taste and buy wine. Most of them offer a whole tourism experience – restaurants, accommodation, tours, in addition to exciting backstage winery experiences. They enable visitors to have interaction with the product, the winemaker and luxuriate in first-hand, the wealthy diversity that our many wine regions need to offer,” he said.

    Brooke Copping, Marketing Manager of Moorilla Estate in Tasmania, said the hot initiative offered Moorilla Winery the chance to arrive a world audience – something they didn’t have the resources to do on their lonesome.”

    “We are captivated with promoting Australia as a food and wine destination, and believe it’s an important portion of building the reputation of Australian tourism at home and abroad. We now have incredible quality in our regions and this can be a terrific opportunity to construct Australia’s brand within the food and wine world,” said Greg Stirling, Head of brand name Sites and Visitations Jacobs Creek Visitor Centre.

    Wine is the most recent tourism experience to be included under Tourism Australia’s ‘Best of Australia’ banner – joining Great Golf Courses of Australia and Great Walks of Australia launched last year.

    “Tourism Australia is backing this and other better of Australia initiatives because they so ably demonstrate why there’s nothing like Australia – consequently by showcasing our wonderful wine experiences and the good tourism experiences that lie beyond them,” Mr McEvoy said.

    The partnership would be extended in subsequent phases to incorporate other outstanding vineyards offering wine experiences beyond the cellar door in Australia, many within iconic settings attractive to both domestic and international tourism visitors.

    The launch of ‘Ultimate Winery Experiences of Australia’ follows the signing of a 3 year marketing agreement between Tourism Australia and Wine Australia in December last year, geared toward jointly promoting wine and tourism in key international markets akin to China, america, UK, and Canada in addition to Australia.

    The new wine initiative is backed by international research finished by BDA Marketing last year on behalf of Tourism Australia which showed that, despite perceptions, Australia’s food and wine is ranked very highly amongst actual visitors to Australia.