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  • Qantas-Emirates tie as much as benefit regional Australia

    Regional Australia is decided to learn from increased international visitors because the Qantas-Emirates network delivers on its promise to spice up inbound tourism.

    Outside the town gateways, regional centres akin to Cairns, Coffs Harbour and Hobart are showing positive initial signs as new destinations at the Emirates network.

    Since selling at the joint network began in January, Emirates customers from the uk, Europe, North Africa, South East Asia and the center East have purchased a typical of 3 times more fares to leading regional centres including Hobart, Coffs Harbour and Cairns than under the former partnership.

    Qantas Executive Manager of International Sales Stephen Thompson said inbound tourism would get advantages from Emirates selling seamless itineraries to a few of Australia’s most efficient regional centres.

    “As as a result of the our partnership with Emirates, our regional centres are being promoted to a much bigger audience than ever before,” Mr Thompson said.

    “We have already seen strong bookings for brand spanking new codeshare destinations across Australia including Townsville, Darwin, Launceston, Alice Springs, Devonport, Rockhampton, Broome and the Gold Coast.

    “As well as making travel within Australia easier for visitors, with one fare and one ticket, the Qantas-Emirates partnership also provides tourism operators with new opportunities to capitalise at the international tourists visiting the rustic.

    “Tourism is a giant economic driver for Australia, creating jobs and promoting investment and development.”

    Emirates – that is the world’s largest international airline – is offering a complete of 32 destinations at the Qantas Domestic network to its global customer base.

    Mr Thompson said Qantas had seen strong inbound sales from the United Arab Emirates, Uk, Singapore, Thailand and Italy especially but said that Australian travellers also stood to profit.

    “The Qantas-Emirates partnership promises world class travel experiences with more one-stop access to and from Europe, shorter travel times, cheaper airfares and exclusive frequent flyer benefits,” he said.

    Prior to its partnership with Emirates, the Qantas network offered five one-stop codeshare destinations into Europe and the united kingdom. It now offers access to greater than 30 destinations in Europe at the combined network.

    Qantas customers may also now shave a mean of two hours and quarter-hour in their journey time to the tip 10 destinations in Europe (from Sydney and Melbourne), compared with the previous network.

  • New tourism strategy from VisitBritain

    Culture Secretary Maria Miller today launched a tourism partnership strategy for Britain which demands the travel industry and the govt, consisting of key private and non-private sector bodies, to unite behind a protracted-term ambition for growth that may see Britain welcome 40 million overseas visitors by 2020, spending £31.5 billion and supporting another 200,000 jobs around the country.

    Tourism is an industry that already employs 2.6 million people a year – supporting one in twelve jobs within the UK.

    In the past two years a 3rd of all new jobs created were in tourism.

    And tourism offers jobs across all skills levels and age ranges, particularly offering opportunities for teenagers – 40 per cent of these employed in tourism are under 40.

    International tourism is already an industry at which Britain competes well. 

    Last year Britain welcomed 31 million international visitors who spent £18.6 billion – a record amount.

    The aim of this partnership strategy is to deliver an additional 29 per cent growth in visits by 2020, that increase would deliver an extra £8.7 billion in foreign currency echange earnings.

    The growth strategy is built around four key objectives:

    • Building on Britain’s improved international image.
    • Increasing engagement with the travel trade.
    • Broadening the product range on offer for inbound tourists.
    • Making it easier to get to Britain.

    VisitBritain’s GREAT activity for 2013/14 will seek to keep up the attention and image boost created by London 2012.

    The campaign will target strongly performing growth markets, Brazil, China, India and the Gulf together with established markets USA, France and Germany.

    Over the last two years, VisitBritain’s marketing programme has directly contributed £900 million to the united kingdom tourism industry, a return on investment of 18 to at least one.

    VisitBritain has up to now secured £24 million in match-funding from the non-public sector, doubling the govt. investment.

    Emirates

    And today VisitBritain is announcing a £2 million, two-year partnership with Emirates to advertise Britain overseas.

    The deal will include a mixture of promoting in kind and cash payments.

    Emirates cover a limiteless network of routes and destinations across South East Asia, Australia, India and the GCC and offer regional gateways across Britain.

    The GCC region now signifies great potential for inbound visits to Britain.

    By 2016 we forecast that 700,000 visitors can be welcomed representing a 32 per cent increase.

    As portion of the expansion strategy the organisation announces its new regional hub in Dubai as a way to enable it to arrive around the GCC including Dubai, Abu Dhabi, Riyadh, Jeddah, Kuwait City and Qatar.

    VisitBritain – that is already on the forefront of partnership working – will take a look at creative ways that existing resources, platforms and promotional material may be used by other organisations.

    This is predicted to incorporate private sector partners and public diplomacy teams in source markets reminiscent of Mexico and South Korea.

    Reflecting the responses from the consultation, the method reiterates the significance of commercial tourism and the facility of major events to extend visitor numbers, VisitBritain will build at the work already being executed on this area – particularly in supporting major event bids, and using its overseas network to supply key insights and trade engagement.

    Miller said: “Tourism is central to the Government’s economic growth strategy.

    “It’s worth £115 billion to our economy a year and we have to ensure we retain a competitive edge and might compete with other destinations around the globe.

    “With the good campaign we’re selling the simplest of england, building on strengths to spice up tourism income right around the country.”

  • Ryanair proposes plan to rescue Greek tourism and aviation

    Ryanair, Europe’s only ultra-less costly carrier (ULCC), has presented a Greek tourism rescue plan to the Transport Minister Kostas Chatzidakis that could see Ryanair grow its Greek traffic to 10m passengers p.a. by 2016, at the day Ryanair opened its 1st Greek base (and 57th in total) at Chania.

    Ryanair has carried over 2m passengers to/from Greece in not up to 3 years since its first flight arrived to Kos from Frankfurt Hahn in May 2010. Ryanair’s summer 2013 schedule will offer 85 Greek routes from 10 airports (including 2 new airports at Kalamata and Zakynthos), delivering over 1.4m passengers p.a. and supporting 1,400* Greek jobs.

    Unfortunately, Athens continues to overlook out on Ryanair’s traffic growth and the tourism jobs it brings a result of airport operator’s refusal to have interaction with Ryanair, at a time when Athens’ passenger traffic has fallen by 22%, from 16.4m in 2008 to only 12.8m in 2012, its lowest figure in a decade. Ryanair could deliver as much as 4m passengers p.a. if a pragmatic low-cost deal were made available at Athens Airport, with one other 2m passengers at Thessaloniki and 4m passengers across Ryanair’s 10 other Greek airports.

    To celebrate our biggest-ever Greek summer schedule, Ryanair is launching a 100,000 seat sale across its entire European network, with prices ranging from just €15.99 for travel in May and June, that are available for booking until midnight (24:00hrs) Mon (29 Apr).

    In Athens, Ryanair’s Michael Cawley said:

    “In 2013, Ryanair will carry over 1.4m passengers through Greek airports, sustaining 1,400* jobs and underlining Ryanair’s commitment to Greece’s tourism industry. Today, Ryanair presented its Greek rescue plan, that could deliver over 10m passengers and €4.5bn tourism revenue p.a. by 2016 and support 10,000* Greek jobs.

    Tourism is among the few industries that could quickly provide the industrial boost that Greece so badly needs with new jobs and high-spending international tourists. Ryanair has carried over 2m passengers to/from Greece with these passengers saving over €140m by switching to Ryanair’s low fares. However, while our 10 Greek airports keep growing, traffic at Athens continues to say no because it misses out on Ryanair’s traffic and tourism jobs growth, in addition to Ryanair’s low fares, while its management refuses to have interaction with Ryanair.

    To celebrate the launch of our biggest-ever Greek summer schedule, the hole of our first Greek base at Chania, and the launch of 2 new Greek airports, at Kalamata and Zakynthos, we’re releasing a 100,000 seat sale with fares ranging from €15.99 for travel across Europe in May and June, that are available for booking until midnight Monday (29 Apr). Since seats at these crazy low prices might be snapped up quickly, we urge passengers to book them immediately on www.ryanair.com.”

  • New UNWTO/Tourism Australia report highlights tourism potential of SE Asia

    Asia’s affluent middle class is determined to extend almost fivefold over a better two decades, presenting significant opportunities for Australian tourism, based on a brand new report released by Tourism Australia and the arena Tourism Organization (UNWTO) at this year’s Australian Tourism Exchange (ATE).

    ‘Key Outbound Tourism Markets in South-East Asia’ provides up-to-date and comprehensive analysis of the main tourism trends and developments in five key South-East Asian outbound markets: Indonesia, Malaysia, Singapore, Thailand and Vietnam. 

    Tourism Australia Managing Director Andrew McEvoy said the study would help the Australian tourism industry to raised understand, communicate with, and serve these five, key emerging outbound markets.

    “The crucial factor behind the expansion of travel out of the Asian markets – from South-East Asia up to from China – is the increasing middle class population of these source countries because of their growing economic prosperity.

    “Each market is different, but all of them possess significant potential, which we have to understand to actually benefit from this Asian Century,” Mr McEvoy said.

    UNWTO Secretary-General, Taleb Rifai said around 30 per cent of the world’s middle class population is now in Asia and this figure is anticipated to extend almost fivefold over a higher twenty years, to a few.4 billion or 60% of the world’s total.

    “UNWTO is amazingly pleased to have partnered with Tourism Australia in producing this report that sheds new light at the travel trends of those countries,” said Mr Rifai.

    The new report provides detailed profiles of every market in response to extensive research, including analysis in their future potential.

    In 2012, these five countries accounted for US$ 47 billion in international tourism expenditure, up from US$ 25 billion in 2006.

    Mr McEvoy said that every of the five countries had its own unique characteristics but that all of them had the aptitude to be significant future source markets for Australian tourism within the coming years.

    “Indonesia stands proud as a result size of the rustic and its population. Whilst it has some distance to visit realise its potential, Indonesia is making rapid progress and is extremely much on our radar,” he said.

    “Singapore is notable for its wealth and is by far the biggest of the five markets when it comes to spending. It’s also a more mature market, the sole country on this study where outbound travel – long-haul and short-haul – is already a reality for almost all of residents.

    “Malaysia is comparable to Singapore with regards to the present levels of outbound travel, but these days those trips are predominantly short-haul, often the identical day. The spending power of Malaysians isn’t as high as Singaporeans, but higher than in Thailand, Indonesia and Vietnam, so there’s good potential here too.

    “Thailand has arguably been hampered lately by political upheavals and environmental catastrophes, consisting of recent flooding, but nevertheless still presents sizeable opportunities for economic and outbound tourism growth.

    “Vietnam has a enormous population, but average incomes are still very low. When it comes to current spend and visitation, is by far the smallest of the five markets in the mean time, but in addition the fastest growing,” Mr McEvoy said.

  • Virgin Holidays launches new Caribbean & Mexico 2014 brochure

    Virgin Holidays, the united kingdom market leader to the Caribbean, launches the hot Caribbean & Mexico 2014 brochure at the 9th May. Whether or not it’s family hotels with excellent children’s facilities, adult only properties or villas for a more independent holiday, the recent brochure is a showcase of the wide variety of Caribbean experiences that Virgin Holidays offers.

    Key saving messages to spotlight include;

    *  FREE domestic flights with Virgin Atlantic Little Red from Aberdeen, Edinburgh and Manchester to London Heathrow
    *  Kids as much as the age of 16 save £100 through the summer including school holidays
    *  Free access to the Virgin Holidays v-room for select departure dates
    *  Premium Economy Upgrades from just £169 per person
    *  Free room nights and room upgrades for numerous holiday destinations
    *  Free Weddings packages at many featured hotels
    *  Exclusive offers for Frequent Virgin Club Members
    *  Kids Stay and Eat Free & Kids Stay free at many hotels around the Caribbean

    Virgin Holidays is expanding its Caribbean programme with numerous new hotels, including Barcelo Tucancun in Mexico, Bay Garden Hotel and Blu in St Lucia, Iberostar Laguna Azul in Cuba and Couples Barbados. Also added to the programme is the hot Sandals LaSource in Grenada. This three village resort will include nine restaurants including Butch’s Steakhouse, two river pools and all new suite rooms.

    Exclusive Virgin Holidays club rooms can be found at selected hotels in the course of the Caribbean and include quite a few exclusive benefits for that extra touch of luxury:

    *  VIP check-in
    *  Daily stocked mini-bar
    *  VIP deck area at the beachfront complete with waiter service
    *  Deluxe beach beds and umbrellas
    *  Complimentary in-room WiFi
    *  Guaranteed late check-out
    *  Priority advance dinner reservations
    *  Spa treatments, rounds of golf and private training sessions

    Club rooms come in at Savannah Beach and Waves Resort in Barbados, The Beach Club in Antigua, Smugglers Cove and Coconut Bay Beach in St Lucia, Couples Negril and Secrets Wild Orchid Montego Bay in Jamaica, Magdalena Grand Beach in Tobago, Now Sapphire Riviera Cancun, Grand Bahia Principe Resort, Hard Rock Cancun and Occidental Grand Flamenco in Mexico.

    Exclusive to Virgin Holidays include the Savannah Beach Hotel in Barbados is optimal for families, with a perfect family entertainment centre comes complete with supervised kids club and a teenage hangout den. Waves Hotel, Barbados is perfect for couples with exclusive Club Rooms and two free spa treatments per adult every week. The Beach Club Antigua is an incredible all inclusive family hotel with Puffin Book storey telling weeks.