Category: News

  • TV campaign launch to capture growing staycation market

    Rural Retreats is today announcing the launch of its first television advertising campaign to construct on its position because the largest luxury staycation specialist within the UK.

    Based at the success of its programme sponsorship on ITV late last year, the luxurious holiday letting agent, based within the Cotswolds, can be running an initial four week programme of 22nd ads throughout April.

    The campaign, which is able to run around the HTV and Thames Valley, will see adverts for Rural Retreats in key ITV daytime spots, with placements in breaks between This Morning, ITV Lunchtime News and Dickinson’s Real Deal.

    Charles Millward, chief executive at Rural Retreats, says: “Rural Retreats operates in an exceptionally competitive and crowed sector, and this has only intensified given the new growth in staycations.

    “After evaluating the good success of our programme campaign last year we decided to push forward with a television campaign, in order to coincide with our wider marketing activities, and is designed to focus on decision influencers in the house.

    “We are confident that our television advertising programme will enable us to stand proud of the contest, and is the precise platform to speak our luxury holiday packages to the burgeoning staycation market.”

  • News: National Express receives 100,000 facebook likes

    ‘Like for like’ National Express is earlier than the sport, becoming the UK’s first public passenger transport company to be ‘liked’ by 100,000 people on Facebook.

    The UK’s largest coach operator received its 100-thousandth ‘like’ on social networking site Facebook last month and has carried on full steam ever since, leaving rivals within the shade. The coach operator is now ‘liked’ by greater than 114,000 Facebook users and counting.

    A steady stream of competitions, special offers, giveaways and artistic pictures have all helped make sure the approval for National Express at the social networking site. 

    The achievement is your entire more impressive as National Express only recruited a dedicated content manager in May 2012, who also takes care of the company’s Twitter account.

    Increasing its Facebook ‘likes’ allows National Express to connect to progressively more social network users to inform them about special offers and charitable initiatives, including work to support children’s cancer charity Help Harry Help Others.

    To date, pictures of a specially-liveried coach in honour of the charity have proved one of the vital popular items posted at the National Express Facebook page, that is carefully managed and monitored to be certain content meets user’s needs.

    National Express E-Commerce Manager Sally Hawkesford said: “In this digital-age, social media is a superb way of engaging with our customers and reaching out to new audiences. We communicate will our customers in every kind of other ways and Facebook is a crucial process of sharing our news in an inventive way, enabling people to take care of-to-date with all things National Express. Our success could be right down to the reality we only post things we believe to be of genuine interest and we’re constantly at the look-out for fun how you can keep people updated.”

  • News: WTTC 2013: Walsh renews criticism of UK government

    International Airlines Group chief executive Willie Walsh has emphasised the necessity for the united kingdom government to support the aviation sector within the country.

    Speaking on the World Travel & Tourism Council Global Summit in Abu Dhabi, Walsh said IAG was not seeking financial support, but merely for the federal government to “get out of the way”.

    “Governments have to understand they need to reduce the impact on aviation.

    “This is additionally during the reduction of regressive taxation on our industry, comparable to Air Passenger Duty, or by allowing the construction of suitable infrastructure,” Walsh explained.

    He was quick to contrast the location inside the UK with that of Abu Dhabi, where flag-carrier Etihad Airways has seen remarkable growth during the last decade.

    He said: “The conditions here in Abu Dhabi have allowed the carrier to develop, but we will compete financially, we’re confident in our model.”

    Walsh added he wouldn’t be “banging his head against the wall” in regards to development at London Heathrow Airport, as no political solution was possible at the present.

    Instead IAG would seek to expand its operations at London Gatwick and London City airports.

    IAG is additionally in negotiations to procure Spanish low-cost carrier Veuling.

    image[1] align=’right’ border=’0′ style=’padding-left:10px;’ alt=” border=0 >
    Walsh, centre, was joined by Etihad chief executive James Hogan, left, and IATA secretary general, Tony Tyler

    Visa Issue

    In remarks following the Summit, Walsh also pointed to an issue with visa access to the united kingdom, arguing other destinations would likely launch retaliatory regulations if it was not made easier to get into the rustic.

    “Britain must realise it’s miles losing ground, and quite quickly.

    “If the govt. doesn’t move, others will likely retaliate, that’s quite understandable.

    “I see various concern, particularly from emerging markets, that it’s tough to do business within the UK.”

  • New leadership for Westin Dublin

    Westin Hotels & Resorts has announced the appointment of Fred Smits as general manager of The Westin Dublin. 

    Smits joins the valuables from the Sheraton Amsterdam Airport Hotel & Conference Centre where he was executive assistant manager.

    Born inside the Netherlands, Fred began his career with Starwood Hotels & Resorts on the Westin Rotterdam in 2001 as executive chef, working his way as much as become director of food & beverage in 2005, a task he held until February 2007.

    In 2007, Smits was promoted to executive assistant manager of the 406-room Sheraton Amsterdam Airport Hotel where he oversaw all daily operations and held responsibility for the 30-room Conference Center and 4 food and beverage outlets.

    During his time on the Sheraton Amsterdam, Fred also played a key role within the renovation of the hotel and the introduction of Sheraton signature guest experiences along with the Link@Sheraton experienced with Microsoft, Sheraton Fitness by Core Performance and the Sheraton Club Lounge.

  • News: WTTC 2013: Aviation takes centre stage at Global Summit

    Government inaction and an absence of understanding of the positive future economic impacts of international air traffic growth dominated discussion on the opening session of day two of the 13th annual World Travel & Tourism Council Global Summit.

    A panel of airline industry leaders reiterated the decision for increased government support – and the abolition of passenger duty taxes – to navigate a route towards sustainable sector development.

    Moderated by Peter Greenberg, travel editor, CBS News, the discussion covered political and economic instability, capacity, runway access, government policies, taxes and environmental sustainability as portion of a session entitled ‘Airlines: Turbulence or clear skies ahead’.

    “Aviation is a quick-moving, highly competitive environment; high cost, low margins. One of many biggest challenges we are facing is convincing governments that airlines will need to have greater and easier access,” remarked James Hogan, chief executive, Etihad Airways, in his presentation.

    Also at the panel was Willie Walsh, chief executive, International Airlines Group, who agreed with the stance taken by Hogan.

    “Not a single penny raised through passenger duty goes to the industry or environmental issues.

    “As a vehicle to trigger economic growth, we’d like a fundamental change in attitude from governments in Europe.

    “A recent PricewaterhouseCoopers shows that in case you scrap the tax, you really boost the economy and notice a favorable effect.”

    The importance of partnerships to today’s airline business model was highlighted by Hogan who says that it’s far critical in relation to bilateral value, and necessary to achieve a cheaper price base and scale.

    “How we partner is definitely changing and the power to construct a better proposition is key.

    “We are seeing the emergence of the battle of the hubs, and in order that connectivity model is important.

    “Government policies make it difficult to head as fast as one would love, but we’re seeing strong opportunities for growth,” he remarked.

    With consolidation not an option in certain markets, partnership through alliances is the norm, but Walsh says they’re a “poor substitute for correct consolidation.”

    “We accept that in case you didn’t have restrictions on ownership or control, you’d be seeing more consolidation.

    “But we’re an industry that’s always changing; five years from now you will notice an exceedingly different industry, and two decades form now will probably be unrecognisable,” he said.

    Walsh cited the united states for example where consolidation is driving change for the simpler, with just five carriers currently controlling 84-85 per cent of capacity.

    “It’s about profitability now. 

    “The industry seriously is not sustainable unless airlines are making profits in an effort to afford investment. 

    “The industry has got to come back its cost of capital and we’re now seeing a realisation among industry leaders within the US, that that is the main objective,” he added.

    “Unless we make a profit, we can’t develop within the way the client expects, and how the arena economy needs,” added Tony Tyler, director general IATA.

    Tyler also raised the perennially debated topic of visa accessibility, using Chinese travellers to the united states as a .

    “The waiting time for Chinese travellers to get US visas approved was previously 160 days, now it’s right down to two-three days.

    “Aviation support 57 million jobs and is answerable for US$2.2 trillion of monetary activity, yet governments put things inside the ways and visas are an excellent example.”

    On the flip side, CBS News’ Greenberg touched on ancillary fees, quoting a figure of US$33-34 billion, and asking the panel, “where do you spot revenue obsession stopping”

    “It won’t stop.

    “The wonderful thing about the industry now’s that it competes with regards to different business models, in order a shopper you could choose what you desire.

    “Where choice is genuine, it’s a great thing. In the event you get a carrier like Ryanair, there’s got to be justification to the model he applies as annually he carries increasingly people,” said Walsh.

    “It’s about value. If persons are going to modify a booking or tie up call centre agents, what’s wrong with charging for that service” added Hogan.

    The Global Summit is being hosted by Jumeirah at Etihad Towers in Abu Dhabi.