It’s official, summer is finally here as temperatures are expected to rise into the nineties this weekend around the country and in true British style Britons are packing their bags and hitting their nearest beach consistent with new data released today by Travelodge.
The budget hotel chain which has over 500 hotels around the UK has reported a spike in its room bookings this week as temperatures have soared around the UK.
The company has seen a major rise in room bookings for its 25 coastal hotels and town centre locations.
This weekend’s biggest Suncation hotspots, where Britons are flocking to, include Bournemouth, Brighton, Newquay, Bodmin, Torquay, Blackpool, Scarborough, Isle of Wight, Great Yarmouth and Paignton – with most Travelodge hotels expecting to be fully booked from Friday to Sunday.
Popular city centre locations include London, Birmingham, Oxford and Bath.
Shakila Ahmed, Travelodge Spokeswoman said: “We are going to hit the mystical figure of 90F this weekend and what an exceptional begin to the 2013 summer break following the worst weather our country has experienced for hundreds of years.
“As forecasters have predicted a sizzling July we’ve experienced a considerable spike in room bookings for the summer period in addition to a double digit increase in most of our coastal hotels for the forthcoming heatwave weekend.”
This summer’s tropical heatwave is a good boost for British tourism, the economy’s fifth largest revenue generator, because the 2013 Travelodge holiday index has revealed this year goes to be a record year for the Staycation. As 65% of Britons can be holidaying at home this year. That is a rise from 2012 when just 41% of Britons took a domestic break. With the typical trip costing Britons £399.28 this year, (£34.19 reduction from last year), this investment will boost the united kingdom tourism industry by £12 billion (Up £3.3bn from last year).
Shakila Ahmed, Travelodge Spokeswoman said: “This summer, Britons can truly benefit from the great thing about what makes Great Britain so great, because it is usually the elements that puts Britons off holidaying on British shores but July looks to be a really warm month.”