2012 was a record breaking year for L. a. with 41.4 million visitors and at a contemporary Tourism Week breakfast held Inside the city a brand new vision for town was unveiled. President and CEO of the l. a. Tourism & Convention Board (LA Tourism) Ernest Wooden Junior shared a brand new annual visitation goal of fifty million visitors to La by 2020.
LA Tourism estimates that a rise to 50 million in total visitation will generate a rise of $14 billion in economic impact for L. a., for a complete of $44.5 billion; usher in $238 million in hotel tax revenue to the town; and add 68,000 new jobs to the l. a. region’s workforce for a complete of 392,000 jobs supported by the tourism industry in 2020.
Last year, the l. a. tourist industry broke every record within the book – total visitation, total domestic visitors, total international visitors, and annual hotel occupancy. The destination is on pace to set another total visitation record in 2013 of 42 million visitors.
“After reaching a record 41.4 million visitors last year, we’re prepared to arrive new heights and we’re now setting our sights at the 50 million visitors milestone,” Wooden said.
Francine Sheridan, Director for Europe and Middle East for LA Tourism based in London said “We are very excited to be practicing this goal. With the tremendous product offerings in LA, coupled with the healthy quantity of direct air service to LAX from London plus our marketing initiatives, we predict to grow more UK visitors to LA.”
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