Despite the dismal weather and tight household budgets, 2013 goes to be a record year for the Staycation trend, as 65% of Britons favor to take their summer holiday at home this year. This can be a significant increase at the past two years, when 41% and 35% of Britons respectively took a domestic break. With the common trip costing Britons £399.28 this year, (£34.19 reduction from last year), this investment will boost the united kingdom tourism industry by £12 billion (up £3.3bn from last year). These findings has been revealed today in a brand new holiday index by Travelodge.
The hotel chain’s fifth annual holiday report surveyed 3,000 British adults to research their summer holiday intentions and revealed that 42% of those Staycationers are taking a week’s holiday within the UK this summer, 15% are indulging in a two week break on British shores and a 3rd (33%) are splitting their holidays over three short domestic breaks that allows you to visit a chain of locations.
Other key findings revealed that the town break has overtaken the ancient seaside holiday as our favorite Staycation break. Listed here are the highest five premiere kinds of Staycation breaks that Britons are taking this year.
City Break (31%)
Rural / Countryside break (27%)
Seaside (22%)
Visiting family (18%)
Visiting an historic site (15%)
The holiday report also revealed that for the primary time in five years, Cornwall has lost its crown because the nation’s top Staycation destination and dropped to fourth position. Jumping up the poll to the number 1 and two positions are capital cities, London and Edinburgh. The Lake District fell from second position to 3rd place this year.
Grant Hearn, Travelodge CEO said: “The Staycation trend accelerating to record levels and boosting our economy by £12 billion this year, is an extraordinarily welcome sign, and hopefully it truly is the beginning of our 2012 Olympics legacy gain.
“During 2012, our capital city was showcased in its true glory to all corners of the united kingdom and the area, and it’s an outstanding result that London was crowned because the top Staycation destination for 2013.”
“However we won’t rest on our laurels, as one in all Britain’s biggest business sectors, the chance to grow remains great. We aren’t yet just about unlocking the actual potential of our industry. British tourism has to be treated like a significant business sector and the govt must move our industry from the ineffective Department of Culture Media & Sports to the dep. for Business, Innovation & Skills. Loss of immediate action is costing jobs, growth and investment.”
The 2013 holiday report has also revealed right here key findings:
· This year as a result dismal weather, 15% of Britons were looking forward to the sun to return out before they booked their Staycation break.
· Just over a fifth of adults (21%) have needed to wait until May to book their summer break as a result of money constraints.
· a 3rd (33%) of respondents stated that it can be cheaper to holiday within the UK than abroad plus it truly is better value for money. The typical foreign holiday cost quoted within the report was £1,010.00.
· Over a 3rd of Britons (35%) believe it is very important holiday within the UK so that you can preserve our heritage and support British tourism.
· Over 1 / 4 of Britons (27%) stated that a vacation is probably the few things that they do not want to scale back on
· One in ten (11%) of Britons have reported they’ve not been ready to afford a vacation in the course of the economic uncertainty.
· 21% of Britons have created a UK bucket list.
· a 3rd of Britons (33%) research and book their Staycation break online.
The report also revealed a brand new holiday trend for intergenerational family holidays as this year a 3rd (32%) of Britons will use their Staycation break to gather a couple of generation in their family.