The world’s creative industries are set to flock to Sydney with the announcement of the yearly Vivid Sydney program if you want to transform the town right into a colourful canvas of sunshine, music and concepts from 24 May to ten June.
Now in its fifth year, Vivid Sydney is a longtime international event and could showcase its largest program thus far, featuring greater than 60 vibrant lighting installations around Sydney Harbour , over 100 creative industry workshops and seminars, and live music performances at Sydney Opera House.
Owned and managed by Destination NSW, the NSW Government’s tourism and major events agency, Vivid Sydney is the biggest light and music festival within the Southern Hemisphere, with over 500,000 people attending in 2012.
Australian creative innovators, The Spinifex Group, will design the centrepiece of Vivid Sydney, the lighting of the enduring Sydney Opera House sails, showcasing a playfully projected journey that celebrates the development in an immersive new way.
Announced today by NSW Deputy Premier Andrew Stoner , Vivid Sydney returns with the longest ever Light Walk featuring interactive light installations, illuminated skyscrapers and massive-scale 3D mapped projections around Sydney Harbour ‘s iconic foreshore. Light installations from Germany, France, Italy, Uk, USA, South Korea, Malaysia and New Zealand will feature alongside Australian works.
Vivid LIVE at Sydney Opera House will feature local and international artists, including German electronic music legends Kraftwerk and the the sector premiere album show of Australia’s Empire of the Sun.
Vivid Ideas will explore new creative ideas and collaborations with over 100 industry and business events. Keynote speakers include renowned comedic visual artist David Shrigley (UK), digital artist and storyteller Jonathan Harris (USA), award-winning streetwear entrepreneur Johnny Cupcakes (USA) and concrete design guru David Sim (UK).
Destination NSW CEO, Sandra Chipchase , said year-on-year increase in festival attendance was testament to Vivid Sydney’s success and recognition with local and international audiences.
“With greater than 45,000 people from interstate and overseas finally year’s event, Vivid Sydney has proven itself as a significant drawcard for creative industry practitioners, visitors and families who immerse themselves in light, music and concepts,” said Ms Chipchase.
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