Hilton Worldwide has announced that it’s going to introduce its fastest growing full-service brand, DoubleTree by Hilton, to Australia when it rebrands four Northern Territory hotels on 1 May 2013. The country’s first three DoubleTree by Hilton hotels: DoubleTree by Hilton Darwin, DoubleTree by Hilton Esplanade Darwin, DoubleTree by Hilton Alice Springs will open alongside Hilton Darwin within the Territory.
“We are delighted with the intention to introduce the DoubleTree by Hilton brand to the Australian market and so as to add another Hilton Hotel & Resort within the region’s most important areas of growth,” said Ashley Spencer, vp, operations, Australasia, Hilton Worldwide. “We were trying to enter into the Northern Territory for a while and are committed to creating these properties the leading full-service hotels available in the market.”
The Northern Territory hotels are each located at the doorstep of a few of the foremost incredible tourism experiences Australia has to provide, in addition being in prime locations for business travellers within the mining and resources sectors.
Darwin is the capital of the Northern Territory and the gateway to legendary outback destinations comparable to the Kakadu National Park and the Katharine Gorge. With a multicultural population of just 129,000, Darwin is famed for its laid-back lifestyle, markets and festivals, Asian cuisine and big natural harbour, that is bigger than Sydney’s.
Alice Springs is found within the ‘red centre’ of the vast Australian continent and is the departure town for visiting Australia’s famous red rock Uluru, a five-hour drive from town centre.
“The launch of DoubleTree by Hilton in Australia – our 30th country and sixth continent – marks the start of an exceptionally exciting expansion for our brand,” said John Greenleaf, global head, DoubleTree by Hilton. “We are thrilled to open not one, but three hotels in Australia’s extraordinary Northern Territory and wait for introducing Australian travellers to some of the best level of caring service synonymous with DoubleTree by Hilton – epitomised by our warm chocolate chip cookie welcome for each guest at check-in.”
DoubleTree by Hilton knows that little things can mean everything relating to a rewarding travel experience, and strives to bring each guest the special comforts and acts of kindness which are unique to the emblem – starting with the nice and cozy chocolate chip cookie welcome and spreading through every stage of the hotel stay. The amenities that guests will enjoy include the invigorating array of CITRON body care products by Crabtree & Evelyn, 24-hour business and fitness centres, outdoor pools, a number of foods and drinks offerings to satisfy every guest’s need, complimentary high-speed internet access in public areas, and an industry-recognised service culture that’s built across the idea of CARE (Create a Rewarding Experience for guests, team members and the community).
As participants inside the Hilton HHonors guest loyalty programme, all four hotels will offer guests the power to earn and redeem Hilton HHonors points. Gold and Diamond HHonors members also will receive complimentary breakfast.
The 235-room Hilton Darwin, overlooking Darwin Harbour is only some minutes’ walk from downtown within the vibrant Darwin Harbour area, and steps from fantastic shopping, dining and entertainment. Guests can opt to relax on the outdoor swimming pool and 24-hour fitness centre, sample a few of the finest cuisines in central Darwin or sip a cocktail on the lounge. Six meeting rooms, including a Grand Ballroom with a 14-metre ceiling height are designed to deal with a number of conferences and events.
Northern Territory Minister for Tourism and Major Events, Matt Conlan, said, “We’re delighted to have Hilton Worldwide, an industry leader, establish its brand within the Territory. The Hilton Darwin and 3 DoubleTree by Hilton hotels, will enhance the variability of accommodation choices available to visitors in locations which can be ideal for holiday and business travellers alike.”
Hilton Worlwide’s area general manager for the Northern Territory, Martin Kendall may have overall responsibility for all four hotels, supported by Carey Osborne, hotel manager for both DoubleTree by Hilton hotels in Darwin, and Clinton Farley, general manager for DoubleTree by Hilton Alice Springs. Selected renovations are planned to start in late 2013.
With the outlet of the Northern Territory hotels, DoubleTree by Hilton are available in additional than 340 locations in 30 countries on six continents. The 1st DoubleTree by Hilton opened in Arizona in 1969 and because 2008 the emblem have been expanding rapidly worldwide. Greater than 50 DoubleTree by Hilton hotels will open globally in 2013 alone.
