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Category: News

  • News: Avis launches new campaign featuring celebrity professionals

    Building upon last year’s award-winning integrated business plan, Avis Car Rental today launched a brand new campaign — “The Professionals.” The campaign showcases that, with Avis, the rental car becomes a vital portion of successful travel.

    See video at http://www.globenewswire.com/newsroom/prs/pkgid=18118

    The campaign includes four national TV commercials, each of which depicts how Avis provides busy professionals with an area that meets their specialized needs and contributes to the traveler’s success at the road. Featured within the spots are internationally-renowned photographer and host of “The Face,” Nigel Barker; world-champion beach volleyball player, sports announcer, fashion model and fitness advocate, Gabrielle (Gabby) Reece; the world’s eighth-ranked golfer and 2012 Payne Stewart award winner, Steve Stricker; and restaurateur, author and James Beard Foundation award winner for outstanding chef, Thomas Keller.

    “Our continued focus and investment in brand strategy and marketing is increasing rental volumes and driving sustained profitable growth,” said Jeannine Haas, chief marketing officer, Avis Budget Group. “We’re excited to introduce ‘The Professionals’ campaign and demonstrate why Avis is the appropriate choice for busy professionals. When it matters, and it usually matters, busy professionals want control over the travel experience and Avis delivers.”

    The television campaign debuts today and can air on network and cable television. The campaign also features engaging iPad advertisements that direct users to a game where the featured celebrities challenge users to drive a mile of their shoes through a red and white world patterned after the landscapes included within the TV spots. Users will test their skill, collecting points and rewards along the way in which. Beginning May 1, the iPad advertisements will run in digital versions of national newspapers and business publications inclusive of Bloomberg Business, The Wall Street Journal, The Economist, and USA Today in addition to ESPN.

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  • The Sheraton Pittsburgh Airport Hotel opens

    The Sheraton Pittsburgh Airport Hotel had opened its doors just outside Pittsburgh International Airport (PIT). The outlet is a part of the Sheraton brand’s strategic $8 billion expansion effort.

  • News: W Hotels to go into Israel with W Tel Aviv

    Starwood Hotels & Resorts Worldwide, Inc today announced that it’s going to debut the W brand in Israel in 2015 with the hole of W Tel Aviv – Jaffa and The Residences at W Tel Aviv – Jaffa. Owned by Manhattan-based RFR Holding, the hotel may be set inside a historic 19th century heritage building within the revitalised ancient port neighbourhood of Jaffa. W Tel Aviv – Jaffa is being designed by acclaimed British architect John Pawson which include Ramy Gill Architects and concrete Designers, who has also designed the hot Jaffa port.

    “We are delighted to expand our relationship with RFR Holding, who also owns W South Beach Hotels & Residences, as we open the primary W Hotel in Israel,” commented Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Tel Aviv is without doubt one of the most fashionable and cosmopolitan cities at the Mediterranean and we’re excited to expand our footprint into Israel.”

    “We are proud and excited to be working with Starwood in this expansion in Tel Aviv with this prestigious project,” added Aby Rosen, Co-Founder and Principal of RFR Holding. “We believe that the W brand, with its exceptional reputation, will further cement Jaffa’s reputation as a different world-class destination.”

    W Tel Aviv – Jaffa will provide a cutting-edge lifestyle experience, featuring 125 stylish guest rooms and suites, including one Extreme WOW Suite (W’s interpretation of the Presidential Suite), in addition to panoramic views of the Mediterranean coast.

    The hotel will offer a signature restaurant, a destination bar and W Lounge (W’s tackle the standard hotel lobby). Other luxury leisure facilities include an Away Spa, SWEAT® state-of-the-art fitness, and a glamorous outdoor WET pool deck. Guests may also expect the W brand’s signature Whatever/Whenever® service philosophy, providing guests whatever they need, whenever they need it. The hotel also will offer an entire-service, 24-hour WIRED business centre.

    This project also will feature 38 W-branded Residences at W Tel Aviv – Jaffa, with a purpose to include an individual entrance. Featuring luxurious apartments starting from 70 to 400 square metres, the six-storey Residences at W Tel Aviv – Jaffa shall be built alongside the heritage building within which the hotel is housed. Residents will enjoy access to the facilities at W Tel Aviv – Jaffa, including signature W offerings and services.

    With greater than 4,000 years of history, Jaffa is south of the most important city centre of Tel Aviv and is undergoing a meticulous revitalisation project, including multi-million dollar investments in infrastructure and a long sea promenade. W Tel Aviv – Jaffa and The Residences at W Tel Aviv – Jaffa will function the centrepiece of the redevelopment of the traditional port city. Spanning over 20,000 square metres, this landmark project is found within close proximity to the newly renovated Jaffa port, the pristine beach, in addition to fashionable boutiques, charming sidewalk cafes and elegant nightlife destinations.

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  • News: ILTM Americas set to define way forward for the region’s luxury travel trends

    International tourist arrivals surpassed 1 billion people for the primary time in 2012 and emerging economies continue to guide the expansion well-known for luxury tourism. With Brazilian expenditure on travel abroad reaching US$22 billion and the choice of those traveling from Argentina increasing by over 10% in 2012, a guest list of luxury travel suppliers from all four corners of the sector will meet at ILTM Americas (September 30-October 3) in Riviera Maya, Mexico, to inspire luxury travel buyers from around the Americas.

    Simon Mayle, ILTM Head of promoting commented: “ILTM Americas has already confirmed a various array of exhibitors: new contemporary experiences in addition well-known brands to verify our invited buyers find exactly what they need to define the way forward for the region’s outbound luxury travel through their client’s eyes.”

    History, art, and tradition are evident inside the products already confirmed for this second edition of ILTM Americas. Paradores, Spain, will feature the Royal Hospital in Santiago – established in 1499 as a hospital for visiting pilgrims, it’s considered the oldest hotel on this planet and likewise one in every of its most opulent and delightful. On the other end of the size, EDITION hotels – Ian Schrager’s new design-led, globally-branded lifestyle hotels will even debut at ILTM Americas, as will NOI Hotels in Easter Island&Chile, and Delfin Amazon Cruises. Also exhibiting are Aman Resorts, Orient-Express, and Cuba Real Tours. Over 40 countries all over the world could be represented including destinations akin to Africa, Australia, and Bali, in addition to city destinations comparable to Barcelona, London, La, London, Paris, and Big apple.

    As one of the crucial exhibitors who attended the launch edition last year, Alvaro Valeriani, Director of Sales&Marketing, Hyatt of Latin America, summed up the exhibitor experience: “It was an honor to take part at ILTM Americas – probably the most exquisite group of suppliers and buyers together creating perfect networking experiences. ILTM Americas fills a spot that the regional market really needs.”

    ILTM Americas will host as much as 69 pre-scheduled appointments between each buyer and supplier, in addition to an in depth program of social networking activities. Business appointments are pre-scheduled, matching mutual requests from buyers and exhibitors alike to fulfill on a strict one-to-one ratio to construct relationships and business communities.

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  • News: Dubai International confirmed as leading A380 hub

    Dubai International has taken the tip spot as leading hub for A380 operations, in accordance with published airline industry flight schedule data for 2012. Here’s the newest coup for Dubai International, which has become fastest growing airport in 2012 in accordance with OAG statistics.