On the eve of its 50th anniversary, Hilton Manhattan today adopted a brand new name, Manhattan Hilton-Midtown, as a tribute to its storied past and a technique of helping business and leisure travelers more easily identify its Manhattan neighborhood. When Hilton Hotels founder Conrad Hilton opened the hotel in June 1963 on Sixth Avenue between West 53rd and 54th Streets, he named it the brand new York Hilton at Rockefeller Center, envisioning a midtown Manhattan where the world’s most successful businesses, exceptional entertainment options and legendary Hilton hospitality would converge. “As the hotel celebrates its 50th anniversary on June 26, we’ve got decided to come to rename it Big apple Hilton-Midtown,” said Mark Lauer, hotel general manager. “The connection with midtown inside the new name provides the hotel with a...
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