Starwood Hotels & Resorts increases its operating hotel footprint in Latin America by 50 percent through the next five years, opening an ordinary of 7 new hotels per year within the region. Emphasizing Latin American’s growth potential as one of the most world’s fastest growing hotel and travel markets, Starwood’s CEO Frits van Paasschen and members of the company’s senior executive team visited Latin America last week, traveling to key growth markets, including Brazil and Colombia. “Macro-economic trends continue to reshape the Latin American travel and business landscape, creating strong growth in lodging demand and lots opportunities for Starwood to expand inside the region,” said Frits van Paasschen, President and CEO, Starwood Hotels & Resorts. “At an analogous time, Latin America’s middle class grew by 50 percent within the last...
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